Most ecommerce companies partner with a Merchant of Record to automate VAT and sales tax compliance. At eBrands, we register, collect, and remit taxes in each country where you sell, making sure every order is 100% compliant with local regulations - so you avoid penalties and stay audit-ready at all times.
The fastest and most compliant way is to use a Merchant of Record service. eBrands acts as the legal seller for your international orders, handling everything from tax and payments to shipping and returns. You can go live in new markets in weeks - not months - without forming local companies or dealing with cross-border red tape.
A Merchant of Record (MoR) is the legal entity that handles the sale of goods to customers, including collecting payments, charging and remitting taxes, issuing invoices, and ensuring legal compliance. Ecommerce brands use a Merchant of Record to simplify international expansion, avoid setting up foreign entities, and reduce operational and financial risk when entering new markets.
A payment processor only moves money between the customer and your account. A Merchant of Record is legally responsible for the entire transaction - they collect the payment, calculate taxes, issue invoices, and ensure regulatory compliance. You can’t expand globally with just a payment processor - you need an MoR to do it legally and efficiently.
A Merchant of Record like eBrands enables you to start selling in countries like the US, UK, or EU without opening a local business. We handle all local taxes (like VAT and sales tax), compliance requirements, and payments - so you can focus on growing your brand instead of dealing with legal and logistical barriers.