a DIGITAL house of international wellness brands

A technology driven consumer brand company with Nordic values. Our ambition is to impact the lives of a billion people through sustainable and purpose driven brands.


Boost your daily performance and vitality. Empower yourself and others with the energy and confidence to pursue an active lifestyle.

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Empower your beauty and confidence with our natural skincare, haircare, and intimate care brands. Our products are designed to nurture natural beauty and boost your self-assurance in every aspect of personal care.

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eBrands is a Finnish-born, technology-driven consumer brand company specializing in the health and wellbeing segment. Committed to being sustainable and responsible, we own and operate a portfolio of 20 consumer brands, 900 products, 160 registered trademarks, and over 80 design and utility patents.


Connect with us and engage with our global team of experts.

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Robin Bade

Chief Executive Officer

Erika Ottela

Chief Operating Officer

Jonne Välilä

Chief Growth Officer

Dennis Roikonen

Chief Financial Officer

Roni Jalkanen

Growth Marketing Director

Nandini Singh

Category Manager

Ahmad Chaudary

Growth Marketer

Patrik Ignatius

Head of Brand Studio

Milja Merta

Brand Manager

Richard Farneman

Investment Manager

Chih-Yu Kohonen

Migration Specialist

James Quinton

Technical Lead

Marcus Bainbridge

Project Manager

Ilkka Siitonen

Business Controller

eBrands numbers

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20+ consumer brands
200+ sales channels
100k+ 5-star reviews
60+ global team
900+ products
+1 consumer delighted every 30s