We acquire + grow brands that people love

We help brands fly higher. We have a passion for the world’s well-being, our focus is on D2C brands that promote an active lifestyle & sustainable values.

improve your well-being on a day-to-day basis - enhance your energy and give yourself the confidence to live your best life.
Boat in archipelago with green trees and explorers
help you to keep moving, find joy from exercise and have fun – indoors and out in nature.
enjoy your favourite pastimes, feed your curiosity and make simple things more interesting.
the right products for your home to promote better living, better work and better sleep.
empower you to hit the trails, feel the wilderness and creative experiences that you wont forget.
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Do you have a digital native brand?

Sell your e-commerce brand to eBrands and benefit from our growth acceleration team and enjoy your exit.
We love a diverse channel mix. All from business-to-business to major e-commerce platforms.

eBrands contact persons

Whatever reason for selling, we can help you and your direct to consumer brand to the next stage

sustainability logo ebrands

at the core

We run our business with more perspective than only profit in mind, this is why Ethical and Sustainable sourcing is also super important to us.

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Product Choice

We evaluate the quality and re-use of materials, product durability, as well as necessity to ensure minimal waste and environmental impact.

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We minimize packaging waste and tirelessly seek opportunities to use as natural material for our products.

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Recycling & Returns

We prioritize products which are fully recyclable and ensure that our customers know what they are purchasing to minimize returns.

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We prefer brands with short supply chains and minimal logistical carbon footprints.

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Supply Chain

Supply chain management involves prioritising suppliers that emphasize environmental
factors as well as allow transparency in their process.

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Supplier Labour Conditions & Business Practises

We have zero tolerance for child / forced labor and we support universal equality.

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Corporate Social Responsibility

We aspire to work with NGOs and other organisations and individuals which share our ESG values.

Robin Bade photo eBrands

Want to sell your brand?

Whatever reason for selling, we can help you and your brand to the next stage

Download our sustainability playbook

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Success stories

Experiences straight from the sellers.

“Our product's success comes from a long development process and eBrands’ ability to place value in innovation and the combination of different sales channels was fantastic to see when receiving the offer for our brand”
$4 250 000
african american designer with colorful laptop enjoying coffee in the morning
“eBrands had the best communication and was the group that I felt cared the most about my brand. I appreciated that they considered my own feedback when formulating their offer rather than making a cookie cutter offer."
$360 000 + earnout
“I'm so glad to hear things are doing well with my other baby! I knew that it would be amazing worldwide, just needed a team to do the work"
$2 000 000
“What struck me the most about eBrands, was the simplicity of the migration process. At the end of the day, I wanted to ensure a future for the brand me and my wife worked so hard to build.”
$470 000 + earnout

How to Grow Your Brand

Seller stories, advice from industry leaders and market research.

eBrands is a Consumer Branding Company

We acquire, operate and scale small to medium-sized e-commerce Brands. We focus on brands that promote an active lifestyle & wellbeing, and grow them on global marketplaces. eBrands is an innovation driven brand house with a global focus and inherently Nordic values, this is why we care about sustainability, durability and brands with a purpose driven story.







how we work

If your brand has got to a stage where you’re looking to sell, you’ve come to the right place.


Fast decision

We get to the important bit straight away and will get you an in-principle decision within 3 days.


LOI & Due Diligence

We will then issue a Letter of Intent and start a straight forward due diligence process just to check that everything is in order to finalise the deal.


Payment & Integration model

Once we close the deal our integration model makes it smooth to work through the process of transitioning accounts, listings and assets.

what you get

As entrepreneurs we know it can be a tough decision to sell a business that you have poured your heart and soul into building. With eBrands we understand the passion and dedication it has taken to get where you are, but we also understand that you have other goals and ambitions which need your attention.

Focus on your passion

Get your life back

An injection of cash

Grow with eBrands

Forget the tedious admin

Whatever your reason for wanting to sell, we can help you take the next step in life.

Are we the right match?

We are looking to work with fantastic entrepreneurs and innovators who have grown their brand through hard work, strong passion, and endless experimentation.

We are very interested in talking with you, if your brand has a combination of the following:

Simple & Timeless

Has a few timeless, non-seasonal, well-reviewed products (large portfolio not needed)

People & Planet

Is customer centric and has the potential to be environmentally beneficial

Solid Financials

Has a revenue between $500k - $6m from the last 12 months with a profit margin of ∼20%

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Are you considering selling?

If you are looking to sell your brand to a similarly-minded group of entrepreneurs instead of a bunch of bankers you came to the right place. Our focus is on growing your business with experienced resources – and rewarding you for it! We are determined to make your “baby” a global brand in the next 3 years.

eBrands contact persons

Whatever your reason for wanting to sell, we can help you take the next step in life.

Meet the team

Entrepreneur lead organisation on a mission to improve the wellbeing of a billion people.

Robin Bade
Chief Executive Officer
Digital Marketing Entrepreneur, exit to WPP Global, Private equity and Startup Investor
Erika Ottela
Chief Operating Officer
ex-McKinsey and ex-Amazon head of Amazon Basics private label brand.
Jonne Välilä
Chief Growth Officer
Built a 7 figure Amazon brand as a side hustle. Founded an Amazon Agency and made a successful exit
Dennis Roikonen
Chief Financial Officer
+10 year CFO experience, Financing, Accounting, International Tax and Private Equity
Roni Jalkanen
Growth Marketing Director
Digital strategy, project management and operations professional with over 9 years of experience working agency and client side.
Patrik Ignatius
Head of Brand Studio
Entrepreneur with a background in FMCG and digital marketing. Experience in managing creative teams.
James Quinton
Technical Lead
Experienced technical consultant and architect; having spent the past 10 years working with web, cloud and marketing technology.
Chih-Yu Kohonen
Migration Specialist
Multilingual e-commerce specialist (Chinese & Japanese). Strong experience in account migration, market research and listing creation.
Richard Farneman
Investment Manager
Strong background in financial analysis, with previous experience from cross-border M&A. Prior to this, several years as an equity analyst focused on consumer and tech sectors.
Milja Merta
Brand Manager
Brand Manager with extensive e-commerce experience specifically on major D2C marketplaces. Passionate about product development and innovative projects.
Junaid Riaz
Supply Chain Logistics Manager
A Supply Chain & Global Logistics enthusiast specializing in FBA distribution, who has managed logistics for 150+ Private label brands with leading aggregators
Marcus Bainbridge
Global Logistics
A strategy and operations project manager, who has also spent several years working as an analyst in the commodities sector.
Ilkka Siitonen
Business Controller
Business Controller with strong background in Financial Planning & Analysis. Prior experience from Big4 financial due diligence engagements and international sporting goods companies.

Work with us, we’re hiring!

Join us and find your place within our talented, global team of clever and passionate people who help brands fly higher.

thunder icon or lightning bolt line icon in black color

Do you have a digital native brand?

Sell your e-commerce brand to eBrands and benefit from our growth acceleration team and enjoy your exit.

eBrands contact persons

Whatever reason for selling, we can help you and your direct to consumer brand to the next stage