We acquire + grow brands that people love

NORDIC LIFESTYLE - GLOBAL REACH

A technology driven consumer brand company with Nordic values.
Our ambition is to impact the lives of a billion people through sustainable and purpose driven brands.

DESIGN+ LIFESTYLE

Make the most out of your home with functional, design driven and aesthetic products

HEALTH + WELLBEING

Improve well-being on a day-to-day basis - enhance energy and give yourself the confidence to live your best life.

SPORTS + OUTDOORS

Be empowered to hit the trails, feel the wilderness and get the most out of your day.

FEATURED BRANDS

Our brands improve physical, mental and environmental wellbeing

eBRANDS IN NUMBERS

20+

Consumer Brands

200+

Marketplaces

100k+

5-Star Reviews

50+

Global Team

300+

Products

1+

Product Sold Every 30s

Actions for
a better planet

Hover over the landscape to see how we place action over talk.

GLOBAL ORGANIC TEXTILE STANDARD ‘GOTS’ CERTIFICATION

REDUCTION OF LENGTH IN OVERALL SUPPLY CHAIN

AMAZON CLIMATE PLEDGE
FRIENDLY BRANDS

MEMBER OF
UN GLOBAL
COMPACT

REMOVAL OF
UNNECESSARY
PLASTIC LAYERS FROM 3 BRANDS

A BRAND USING
100% SOLAR POWER
IN PRODUCTION

IN-HOUSE TECH SOLUTION TO INCREASE SUPPLY CHAIN EFFICIENCY

HIGH VALUE
IN LOCAL MANUFACTURING IN ACQUISITION PROSPECTS

MINIMISING AIR FREIGHT THROUGH DATA DRIVEN PLANNING

FOREST STEWARDSHIP COUNCIL‘FSC’
CERTIFICATION

REMOVAL OF HARMFUL METALS SUCH AS MAGNETS FROM PACKAGING

FULL REDESIGN IN BRAND’S PACKAGING
FROM PLASTIC TO CARDBOARD FOR TWO BRANDS

ETHNIC DIVERSITY
WITH 15 NATIONALITIES

REDUCTION IN PACKAGING SIZES TO OPTIMIZE FREIGHT CAPACITY

MANUFACTURER CONDITION IMPROVEMENT

TRAINING AND PROVIDING TOOLS FOR SELLERS TO INCREASING SUSTAINABILITY IN OPERATIONS

180° CHANGE IN BRAND STRATEGY - FROM PLASTIC PENS TO BEESWAX CRAYONS

FOREST STEWARDSHIP COUNCIL
CERTIFICATION

DIGITIZING INSERTS SUCH AS SUBSCRIPTION SLIPS AND GUIDES

CREATION OF ESG ROADMAP

CREATION OF PROCESS TO COLLECT BROKEN PARTS TO BE USED IN MANUFACTURING

NEW PRODUCT DESIGN FOCUSING ON SUSTAINABLE PRODUCTS

FOUR TENNIS COURTS WORTH OF PLASTIC REMOVED FROM A SINGLE BRAND (YEARLY)

LIMITING ACQUISITIONS TO ONLY DURABLE PRODUCTS

GLOBAL ORGANIC textile standard ‘gots’ certification

A BRAND USING
100% SOLAR POWER
IN PRODUCTION

MEMBER OF
UN GLOBAL
COMPACT

REDUCTION OF LENGTH IN OVERALL SUPPLY CHAIN

AMAZON CLIMATE PLEDGE
FRIENDLY BRANDS

REMOVAL OF
UNNECESSARY
PLASTIC LAYERS FROM 3 BRANDS

FOREST STEWARDSHIP COUNCIL‘FSC’
CERTIFICATION

FOREST STEWARDSHIP COUNCIL
CERTIFICATION

NEVER DESTROYING STOCK. EXCESS INVENTORY SALES NETWORK

MINIMISING AIR FREIGHT THROUGH DATA DRIVEN PLANNING

FOUR TENNIS COURTS WORTH OF PLASTIC REMOVED FROM A SINGLE BRAND (YEARLY)

REMOVAL OF HARMFUL METALS SUCH AS MAGNETS FROM PACKAGING

FULL REDESIGN IN BRAND’S PACKAGING
FROM PLASTIC TO CARDBOARD FOR TWO BRANDS

ETHNIC DIVERSITY
WITH 15 NATIONALITIES

REDUCTION IN PACKAGING SIZES TO OPTIMIZE FREIGHT CAPACITY

HIGH VALUE
IN LOCAL MANUFACTURING IN ACQUISITION PROSPECTS

MANUFACTURER CONDITION IMPROVEMENT

TRAINING AND PROVIDING TOOLS FOR SELLERS TO INCREASING SUSTAINABILITY IN OPERATIONS

180° CHANGE IN BRAND STRATEGY - FROM PLASTIC PENS TO BEESWAX CRAYONS

DIGITIZING INSERTS SUCH AS SUBSCRIPTION SLIPS AND GUIDES

CREATION OF ESG ROADMAP

REDUCTION IN RETURN RATES

CREATION OF ESG ROADMAP

NEW PRODUCT DESIGN FOCUSING ON SUSTAINABLE PRODUCTS

LIMITING ACQUISITIONS TO ONLY DURABLE PRODUCTS

a PLAYBOOK FOR A MORE SUSTAINABLE BRAND

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How to Grow Your Brand

Seller stories, advice from industry leaders and market research.

how we work

If your brand has got to a stage where you’re looking to sell, you’ve come to the right place.

1

Fast decision

We get to the important bit straight away and will get you an in-principle decision within 3 days.

2

LOI & Due Diligence

We will then issue a Letter of Intent and start a straight forward due diligence process just to check that everything is in order to finalise the deal.

3

Payment & Integration model

Once we close the deal our integration model makes it smooth to work through the process of transitioning accounts, listings and assets.

what you get

As entrepreneurs we know it can be a tough decision to sell a business that you have poured your heart and soul into building. With eBrands we understand the passion and dedication it has taken to get where you are, but we also understand that you have other goals and ambitions which need your attention.

Are we the right match?

We are looking to work with fantastic entrepreneurs and innovators who have grown their brand through hard work, strong passion, and endless experimentation.

idea bulb icon black color

Are you considering ?

If you are looking to sell your brand to a similarly-minded group of entrepreneurs instead of a bunch of bankers you came to the right place. Our focus is on growing your business with experienced resources – and rewarding you for it! We are determined to make your “baby” a global brand in the next 3 years.

eBrands contact persons

Whatever your reason for wanting to sell, we can help you take the next step in life.

Meet the team

Entrepreneur lead organisation on a mission to improve the wellbeing of a billion people.

Robin Bade
Chief Executive Officer
Digital Marketing Entrepreneur, exit to WPP Global, Private equity and Startup Investor
Erika Ottela
Chief Operating Officer
ex-McKinsey and ex-Amazon head of Amazon Basics private label brand.
Jonne Välilä
Chief Growth Officer
Built a 7 figure Amazon brand as a side hustle. Founded an Amazon Agency and made a successful exit
Dennis Roikonen
Chief Financial Officer
+10 year CFO experience, Financing, Accounting, International Tax and Private Equity
Roni Jalkanen
Growth Marketing Director
Digital strategy, project management and operations professional with over 9 years of experience working agency and client side.
Patrik Ignatius
Head of Brand Studio
Entrepreneur with a background in FMCG and digital marketing. Experience in managing creative teams.
James Quinton
Technical Lead
Experienced technical consultant and architect; having spent the past 10 years working with web, cloud and marketing technology.
Chih-Yu Kohonen
Migration Specialist
Multilingual e-commerce specialist (Chinese & Japanese). Strong experience in account migration, market research and listing creation.
Richard Farneman
Investment Manager
Strong background in financial analysis, with previous experience from cross-border M&A. Prior to this, several years as an equity analyst focused on consumer and tech sectors.
Milja Merta
Brand Manager
Brand Manager with extensive e-commerce experience specifically on major D2C marketplaces. Passionate about product development and innovative projects.
Junaid Riaz
Supply Chain Logistics Manager
A Supply Chain & Global Logistics enthusiast specializing in FBA distribution, who has managed logistics for 150+ Private label brands with leading aggregators
Marcus Bainbridge
Project Manager
A strategy and operations project manager, who has also spent several years working as an analyst in the commodities sector.
Ilkka Siitonen
Business Controller
Business Controller with strong background in Financial Planning & Analysis. Prior experience from Big4 financial due diligence engagements and international sporting goods companies.

Work with us, we’re hiring!

Join us and find your place within our talented, global team of clever and passionate people who help brands fly higher.

thunder icon or lightning bolt line icon in black color

Do you have a digital native brand?

Sell your e-commerce brand to eBrands and benefit from our growth acceleration team and enjoy your exit.

eBrands contact persons

Whatever reason for selling, we can help you and your direct to consumer brand to the next stage