We acquire & grow brands that people love

NORDIC LIFESTYLE - GLOBAL REACH

A technology driven consumer brand company with Nordic values.
Our ambition is to impact the lives of a billion people through sustainable and purpose driven brands.

DESIGN+ LIFESTYLE

Make the most out of your home with functional, design driven and aesthetic products

HEALTH + WELLBEING

Improve well-being on a day-to-day basis - enhance energy and give yourself the confidence to live your best life.

SPORTS + OUTDOORS

Be empowered to hit the trails, feel the wilderness and get the most out of your day.

FEATURED BRANDS

Our omnichannel brands improve physical, mental and environmental wellbeing

SEE MORE

eBRANDS IN NUMBERS

20+

Consumer Brands

200+

Sales Channels

100k+

5-Star Reviews

60+

Global Team

700+

Products

1+

Product Sold Every 30s

Actions for
a better planet

Hover over the landscape to see how we place action over talk.

GLOBAL ORGANIC TEXTILE STANDARD ‘GOTS’ CERTIFICATION

REDUCTION OF LENGTH IN OVERALL SUPPLY CHAIN

AMAZON CLIMATE PLEDGE
FRIENDLY BRANDS

MEMBER OF
UN GLOBAL
COMPACT

REMOVAL OF
UNNECESSARY
PLASTIC LAYERS FROM 3 BRANDS

A BRAND USING
100% SOLAR POWER
IN PRODUCTION

IN-HOUSE TECH SOLUTION TO INCREASE SUPPLY CHAIN EFFICIENCY

HIGH VALUE
IN LOCAL MANUFACTURING IN ACQUISITION PROSPECTS

MINIMISING AIR FREIGHT THROUGH DATA DRIVEN PLANNING

FOREST STEWARDSHIP COUNCIL‘FSC’
CERTIFICATION

REMOVAL OF HARMFUL METALS SUCH AS MAGNETS FROM PACKAGING

FULL REDESIGN IN BRAND’S PACKAGING
FROM PLASTIC TO CARDBOARD FOR TWO BRANDS

ETHNIC DIVERSITY
WITH 15 NATIONALITIES

REDUCTION IN PACKAGING SIZES TO OPTIMIZE FREIGHT CAPACITY

MANUFACTURER CONDITION IMPROVEMENT

TRAINING AND PROVIDING TOOLS FOR SELLERS TO INCREASING SUSTAINABILITY IN OPERATIONS

180° CHANGE IN BRAND STRATEGY - FROM PLASTIC PENS TO BEESWAX CRAYONS

FOREST STEWARDSHIP COUNCIL
CERTIFICATION

DIGITIZING INSERTS SUCH AS SUBSCRIPTION SLIPS AND GUIDES

CREATION OF ESG ROADMAP

CREATION OF PROCESS TO COLLECT BROKEN PARTS TO BE USED IN MANUFACTURING

NEW PRODUCT DESIGN FOCUSING ON SUSTAINABLE PRODUCTS

FOUR TENNIS COURTS WORTH OF PLASTIC REMOVED FROM A SINGLE BRAND (YEARLY)

LIMITING ACQUISITIONS TO ONLY DURABLE PRODUCTS

GLOBAL ORGANIC textile standard ‘gots’ certification

A BRAND USING
100% SOLAR POWER
IN PRODUCTION

MEMBER OF
UN GLOBAL
COMPACT

REDUCTION OF LENGTH IN OVERALL SUPPLY CHAIN

AMAZON CLIMATE PLEDGE
FRIENDLY BRANDS

REMOVAL OF
UNNECESSARY
PLASTIC LAYERS FROM 3 BRANDS

FOREST STEWARDSHIP COUNCIL‘FSC’
CERTIFICATION

FOREST STEWARDSHIP COUNCIL
CERTIFICATION

NEVER DESTROYING STOCK. EXCESS INVENTORY SALES NETWORK

MINIMISING AIR FREIGHT THROUGH DATA DRIVEN PLANNING

FOUR TENNIS COURTS WORTH OF PLASTIC REMOVED FROM A SINGLE BRAND (YEARLY)

REMOVAL OF HARMFUL METALS SUCH AS MAGNETS FROM PACKAGING

FULL REDESIGN IN BRAND’S PACKAGING
FROM PLASTIC TO CARDBOARD FOR TWO BRANDS

ETHNIC DIVERSITY
WITH 15 NATIONALITIES

REDUCTION IN PACKAGING SIZES TO OPTIMIZE FREIGHT CAPACITY

HIGH VALUE
IN LOCAL MANUFACTURING IN ACQUISITION PROSPECTS

MANUFACTURER CONDITION IMPROVEMENT

TRAINING AND PROVIDING TOOLS FOR SELLERS TO INCREASING SUSTAINABILITY IN OPERATIONS

180° CHANGE IN BRAND STRATEGY - FROM PLASTIC PENS TO BEESWAX CRAYONS

DIGITIZING INSERTS SUCH AS SUBSCRIPTION SLIPS AND GUIDES

CREATION OF ESG ROADMAP

REDUCTION IN RETURN RATES

CREATION OF ESG ROADMAP

NEW PRODUCT DESIGN FOCUSING ON SUSTAINABLE PRODUCTS

LIMITING ACQUISITIONS TO ONLY DURABLE PRODUCTS

OUR PLAYBOOK FOR A MORE SUSTAINABLE BRAND

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THE NORDIC APPROACH

Seller stories, advice from industry leaders and market research.

Partner with us

If you've successfully established your brand and are ready to take it to the next level, we're here to support you. Our approach involves partnering with talented entrepreneurs to acquire their brands and collaborate on scaling them further. Unlike traditional venture capitalists, we leverage our existing team and infrastructure to enhance your business growth.

GET IN TOUCH

what you get

As entrepreneurs, we understand that selling a business you've poured your heart and soul into can be a tough decision. At eBrands, we recognize the passion and dedication it takes to reach your current position. If you're seeking the tools to scale further, that's where we come in!

If you're looking to sell your brand to like-minded entrepreneurs rather than traditional bankers, you're in the right place. Our primary focus is on nurturing your business with seasoned resources and ensuring our shared success also translates into financial rewards for you.

Meet the team

Entrepreneur lead organisation on a mission to improve the wellbeing of a billion people.

Robin Bade
Chief Executive Officer
Digital Marketing Entrepreneur, exit to WPP Global, Private equity and Startup Investor
Erika Ottela
Chief Operating Officer
ex-McKinsey and ex-Amazon head of Amazon Basics private label brand.
Jonne Välilä
Chief Growth Officer
Built a 7 figure Amazon brand as a side hustle. Founded an Amazon Agency and made a successful exit
Dennis Roikonen
Chief Financial Officer
+10 year CFO experience, Financing, Accounting, International Tax and Private Equity
Roni Jalkanen
Growth Marketing Director
Digital strategy, project management and operations professional with over 9 years of experience working agency and client side.
Patrik Ignatius
Head of Brand Studio
Entrepreneur with a background in FMCG and digital marketing. Experience in managing creative teams.
James Quinton
Technical Lead
Experienced technical consultant and architect; having spent the past 10 years working with web, cloud and marketing technology.
Chih-Yu Kohonen
Migration Specialist
Multilingual e-commerce specialist (Chinese & Japanese). Strong experience in account migration, market research and listing creation.
Richard Farneman
Investment Manager
Strong background in financial analysis, with previous experience from cross-border M&A. Prior to this, several years as an equity analyst focused on consumer and tech sectors.
Milja Merta
Brand Manager
Brand Manager with extensive e-commerce experience specifically on major D2C marketplaces. Passionate about product development and innovative projects.
Junaid Riaz
Supply Chain Logistics Manager
A Supply Chain & Global Logistics enthusiast specializing in FBA distribution, who has managed logistics for 150+ Private label brands with leading aggregators
Marcus Bainbridge
Project Manager
A strategy and operations project manager, who has also spent several years working as an analyst in the commodities sector.
Ilkka Siitonen
Business Controller
Business Controller with strong background in Financial Planning & Analysis. Prior experience from Big4 financial due diligence engagements and international sporting goods companies.

Work with us, we’re hiring!

Join us and find your place within our talented, global team of clever and passionate people who help brands fly higher.

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Do you have a digital native brand?

Sell your e-commerce brand to eBrands and benefit from our growth acceleration team and enjoy your exit.

eBrands contact persons

We help you and your consumer brand to the next stage