‍Brand Snapshot & Challenge
Bodyotics is a modern intimate wellness brand dedicated to improving women’s health and confidence through science-backed, user-friendly products. Its portfolio includes menstrual care, pelvic floor trainers, and intimate health solutions—designed with medical-grade materials prioritizing safety, comfort, and empowerment.

When eBrands partnered with Bodyotics, the goal was clear: scale a niche intimate wellness brand into a globally recognized, consumer-loved player. The brand faced several challenges. Its reach was limited beyond niche channels, retail presence was still emerging, and marketplace sales were underdeveloped. At the same time, Bodyotics needed to reinforce brand positioning to consistently convey authority, approachability, and empowerment across every touchpoint.

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The Solution
eBrands worked with Bodyotics to design a holistic growth strategy that balanced expansion, brand amplification, and operational readiness:

• Strengthening the brand’s presence on Amazon across the US, UK, Canada, and Europe, with new product launches driving category share gains, repeat purchases, and improved profitability.
• Securing new retail listings in key markets, using thoughtfully curated assortments and compelling brand storytelling to increase visibility and build consumer trust offline.
• Optimizing direct-to-consumer performance through enhanced digital marketing and targeted customer journeys, resulting in revenue more than doubling expectations while improving conversion and retention.
• Executing fast, impactful campaigns and packaging updates through the eBrands studio, positioning Bodyotics as a modern, approachable authority in intimate health.

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Results

• Revenue on new Amazon channels grew significantly, with new launches creating incremental sales and encouraging repeat customer engagement. 
• Retail expansion in the Nordic and the DACH region increased the brand’s footprint, strengthened credibility, and opened doors for further distribution. 
• Direct-to-consumer revenue exceeded the forecast by over 100%, contributing strong margins and improving customer retention.
• Bodyotics was recognized with the 2024 Global Recognition Award for innovation in women’s health and sustainability, cementing its position as a trusted, leading brand.

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Key Takeaways

• Marketplaces can amplify niche wellness brands when positioning is clear and consistent.
• A strong retail presence builds credibility, helping consumers discover and trust the brand offline.
• Optimizing direct-to-consumer channels drives revenue, engagement, and loyalty.
• Cohesive brand execution across all touchpoints strengthens authority, approachability, and long-term brand equity.

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