Brand Snapshot & Challenge
Striking Viking is a premium beard care brand dedicated to helping men look and feel their best through high-quality, effective grooming products. The portfolio includes beard oils, balms, and complementary care solutions, designed with performance, style, and modern sensibilities in mind.

When eBrands partnered with Striking Viking, the brand faced the dual challenge of scaling in key European markets while optimizing marketplace and retail performance. Growth in the US had stalled, and retail expansion targets were not yet met, requiring a focused strategy to balance product innovation with channel execution.

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The Solution
eBrands worked with Striking Viking to drive both market expansion and product portfolio innovation:

• Focused efforts on European and UK markets delivered strong sales growth, particularly in Italy, France, and the UK, through targeted marketing, optimized Amazon listings, and local market activation.
• New product development introduced fresh scents for the HERO Beard Oil and Balm lines, along with an unscented option, expanding the portfolio to meet diverse customer preferences.
• Amazon performance in Europe and the UK was strengthened, supporting revenue growth and profitability.

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Results

• Sales skyrocketed across Europe, with Italy up 180%, France 160%, and the UK 120%, underscoring the success of the brand’s expansion strategy.
• The NPD launches strengthened the product range and attracted repeat purchases, reinforcing Striking Viking’s position as a leading beard care brand.
• Amazon performance in Europe and the UK supported growth and profitability.
• Retail openings and US Amazon sales did not yet meet targets, highlighting areas for future focus and optimization.

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Key Takeaways

• Strategic market focus can deliver strong growth even when some channels underperform.
• Product innovation is critical to engaging customers and strengthening brand loyalty.
• Marketplace optimization ensures profitability and supports expansion in key regions.
• Challenges in retail and certain markets underscore the importance of sequencing and prioritizing efforts for sustainable growth.

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