Brand Snapshot & Challenge

Indo is a trampoline-scooter and stunt brand known for durable, high-performance gear that appeals to young riders and urban athletes. While the products had loyal traction in the U.S., the brand faced two big hurdles:

• Outdated branding that didn’t fully resonate with its growing global audience.
• Over-reliance on U.S. sales, with limited visibility or reach in international markets.
• Channel gaps, since much of the business was concentrated in direct-to-consumer, with limited retail and marketplace presence abroad.

To continue scaling, Indo needed a refreshed identity and a distribution strategy that would open doors beyond its home market.

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The Solution

eBrands partnered with Indo to reposition the brand and diversify its growth channels:

• Brand identity renewal, modernizing the look and feel to better align with the target audience of young riders and their parents.
• International channel expansion, setting up marketplace and retail partnerships across Europe to reduce reliance on U.S. sales.
• Optimized D2C experience, making the online store more engaging, conversion-friendly, and reflective of the new brand direction.
• Targeted go-to-market plans for priority regions, ensuring that each new launch was adapted to local demand.

This created a cohesive strategy that combined stronger brand equity with broader market access.

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Results

• A successful brand refresh gave Indo a stronger global identity, helping it stand out in a crowded scooter category and resonate with new audiences.
• Entry into European marketplaces and retail channels diversified sales streams and reduced dependence on the U.S. market. Retail grew with 24% boosted by new brand refresh.
• D2C improvements increased customer engagement and boosted conversion rates, making the channel a more powerful driver of direct sales.
• International expansion unlocked new revenue opportunities, setting the brand up for sustainable, long-term growth.

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Key Takeaways

• Branding is a growth catalyst. Renewing identity isn’t cosmetic — it can unlock credibility and market acceptance abroad.
• Don’t rely on one market. Expanding outside the U.S. created resilience and a larger growth runway.
• Multi-channel presence wins. Retail, marketplaces, and D2C together created a healthier channel mix and stronger sales base.

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