Brand Snapshot & Challenge
Coach Soak is a premium wellness brand dedicated to recovery and self-care, delivering bath soaks, and other recovery products, designed to provide both results and a relaxing sensory experience. The brand is recognized for combining high-quality ingredients with a focus on efficacy, skin benefits, and luxurious experience.

When eBrands partnered with Coach Soak, the goal was to scale the brand on Amazon, strengthen product offerings, and prepare the foundation for broader category expansion. Retail presence in the US was limited, ambassador programs were under-leveraged, and resource constraints delayed new product development. Meanwhile, consumer trends were shifting toward skin-focused, hybrid wellness products, premium and purposeful offerings, and sustainable, low-waste formats.

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The Solution
eBrands worked with Coach Soak to maximize performance on Amazon while building the brand for future category growth:

• Amazon sales were prioritized, supported by a supply team capable of meeting the growing demand. Strategic bundle creation delivered strong margins and successful product combinations, driving higher average order value and repeat purchases.
• The eBrands studio executed creative campaigns for new launches at exceptional speed, producing marketing assets perfectly aligned with the brand’s premium positioning.
• Insights into market trends guided the brand toward skin-focused, premium, sustainable, and sensorially engaging products, laying the foundation for future expansion beyond the core bath soak line.

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Results

• Amazon sales in the US outperformed the forecast, with revenue 32% above expectations and margins 19% stronger than planned, demonstrating both strong demand and operational readiness.
• Bundles and new product launches enhanced cross-selling opportunities and repeat purchase potential.
• Creative campaigns strengthened brand perception and consumer engagement.
• Retail presence and ambassador programs were under-leveraged, with a good chunk of ambassador opportunities remaining untapped, highlighting areas for future focus.
• Trend-driven insights positioned Coach Soak to evolve from a single bath soak line into a comprehensive wellness and recovery brand, paving the way for new categories and broader portfolio expansion.

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Key Takeaways

• Amazon can deliver rapid growth when supported by operational readiness and smart product bundling.
• Quick, brand-aligned creative execution strengthens engagement and perception.
• Leveraging consumer trends—skin benefits, premium purpose, sustainability, and sensory wellness—guides effective product development and category expansion.
• Focused investment in new product ranges and cross-selling opportunities will drive repeat purchase rates and establish Coach Soak as a complete wellness and recovery brand.

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