Overview
Adyen is a Dutch financial technology company that processes payments for businesses online, in apps and in physical stores, on one platform. For an e-commerce brand, Adyen is one of the options for taking payments in its own webshop, and many brands also meet it from the other side, when a marketplace uses Adyen to verify sellers and pay them out.
Who is behind Adyen
Adyen was founded in 2006, is headquartered in Amsterdam and is listed on Euronext Amsterdam. In 2025 it processed EUR 1.39 trillion in payments and reported net revenue of EUR 2.36 billion, up 18% on 2024. Europe, the Middle East and Africa made up 58% of revenue and North America 27%. Adyen's customers include Meta, Uber, H&M, eBay and Microsoft.
What Adyen offers
- Online payments. Card payments and local payment methods in one integration, for webshops, apps and subscriptions.
- Unified commerce. Online and in-store payments on the same platform, for brands that also sell through their own stores or pop-ups.
- Platforms. Payments built into software platforms and marketplaces, including seller verification and payouts.
- Optimisation tools. Adyen Uplift is its set of tools for conversion and cost. In its 2025 pilots, Adyen reported up to 6% higher conversion and up to 3% lower transaction costs.
How pricing works
Adyen publishes its pricing model. Each transaction costs a fixed processing fee (EUR 0.11 on its euro price list) plus a fee for the payment method used. For Visa and Mastercard that fee is interchange++ plus 0.60%, which means the actual card scheme costs are passed through and visible per transaction. There is no setup fee and no monthly fee. Other products are priced separately, and Adyen invites larger merchants to talk to its sales team about pricing.
Who Adyen is for
Adyen is built for businesses that process meaningful volume, sell in several countries or want online and in-store payments on one platform. A brand considering Adyen should be ready with:
- Company information for verification, since Adyen checks the business before it can take payments.
- A view of its payment methods by market, because the right local methods differ from country to country.
- Development or platform support to integrate Adyen into the webshop, or a commerce platform that already supports it.
Adyen on marketplaces
Some marketplaces run their seller payments through Adyen. On the XXXLutz marketplace in Germany, for example, Adyen checks the seller's company data during onboarding. For a brand, this means Adyen's verification can be part of the onboarding for a new marketplace, even if the brand does not use Adyen in its own webshop.
How eBrands looks at Adyen
eBrands works with brands on D2C webshops and marketplaces across Europe and North America. Payments affect both conversion and margin in every market, and if you want to see how a payment setup like Adyen fits your channels, we are happy to talk it through.
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