Channels Integrations

2dehands is Belgium's largest online classifieds site, where people and businesses buy and sell new and second-hand goods. It runs in Dutch as 2dehands.be and in French as 2ememain.be. The most popular categories include cars, clothing, building materials and furniture. For a brand, 2dehands is less a classic sales channel and more a place to reach Belgian shoppers looking for deals, used and refurbished products.

Who is behind 2dehands

2dehands was founded in 1999 and is operated by Adevinta Belgium from Antwerp. Adevinta is one of Europe's largest online classifieds groups, with more than 25 marketplaces in 10 countries, including Marktplaats in the Netherlands, the Dutch sister site of 2dehands. Adevinta's marketplaces attract more than 120 million users and over a million businesses every month. eBay sold its classifieds business to Adevinta in 2020.

How 2dehands works

• Classified ads. Sellers place ads, and buyers contact them to agree the purchase. Private users can list items for free.
• Paid visibility. Sellers can pay to boost ads so they appear higher in search results.
• Business sellers. Companies, such as car dealers and retailers, can use professional accounts and advertising options to reach 2dehands users.
• Two languages. The same platform serves Flemish and French-speaking Belgium.

What a brand should think about

• Fit with second-hand and deal-seeking shoppers. 2dehands works best for refurbished goods, outlet stock, larger items or categories where people compare offers locally.
• Brand positioning, since a classifieds site sits next to private sellers and second-hand items.
• Advertising, which can be a way to reach a large Belgian audience even for brands that sell elsewhere.

Why 2dehands matters for brands

2dehands is part of everyday online life in Belgium and reflects the growing interest in second-hand shopping. For the right products, it can reach a large local audience at low cost.

How eBrands looks at 2dehands

eBrands works with brands on marketplaces across Europe and North America. If you want to see whether a platform like 2dehands fits your channel plan in Belgium, we are happy to talk it through.

Useful links

• 2dehands.be
• About Adevinta

The Army & Air Force Exchange Service, known as The Exchange, is the official retailer for the US Army, Air Force and Space Force communities. It runs more than 5,000 facilities on military installations in all 50 US states and more than 30 countries, plus the online store ShopMyExchange.com. It offers tax-free shopping and military-exclusive prices to service members, their families, military retirees and, online, to honourably discharged veterans. For a consumer brand, The Exchange is a route to a large, loyal military audience in the US and overseas.

Who is behind The Exchange

The Exchange traces its history back to 1895 and became the Army & Air Force Exchange Service in 1948. It is part of the US Department of Defense and is its largest retailer. In 2024 it generated USD 8.5 billion in revenue, and 100% of its earnings are reinvested in the military community, for example in child care, youth programmes and fitness centres.

Stores and online

The Exchange runs main stores (PXs and BXs), Express convenience stores and gas stations, food courts, military clothing stores, theaters and more. ShopMyExchange.com offers the same tax-free prices online, and since 2017 all honourably discharged veterans have been able to shop there.

How brands can work with The Exchange

• As a supplier to Exchange stores or ShopMyExchange.com. Suppliers start by creating a free company and product profile on RangeMe, where Exchange buyers search for new products.
• As a drop ship vendor for ShopMyExchange.com, shipping online orders directly to customers.
• As an Online Marketplace partner, which works like an affiliate programme: The Exchange promotes the partner's products to its more than 33 million authorised customers on ShopMyExchange.com.

A brand considering The Exchange should be ready with:

• The Exchange's supplier requirements, including its vendor registration and agreements.
• Competitive pricing, since The Exchange aims to keep prices low for military families.
• US logistics, and for some items the ability to supply overseas locations.
• Products that suit military life, from electronics and apparel to sports, beauty and home.

Why The Exchange matters for brands

The Exchange reaches millions of military customers who shop where they live and serve, including at bases overseas, and it is actively looking for new suppliers, including small businesses.

How eBrands looks at The Exchange

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how The Exchange could sit alongside the channels you already use in the US, we are happy to talk it through.

Useful links

• ShopMyExchange.com
• Exchange Online Marketplace brochure (PDF)
• Doing business with The Exchange

About You is one of Europe's largest online fashion platforms, known for its personalised, app-first shopping experience. Based in Hamburg, it sells clothing, shoes, accessories and beauty from thousands of brands to shoppers across Europe. Since July 2025 it has been part of the Zalando group, but it continues as its own brand with its own app and audience. For a fashion or lifestyle brand, About You is a major European online channel next to Zalando.

Who is behind About You

About You was founded in Hamburg in 2014 and listed on the Frankfurt Stock Exchange in 2021. Zalando announced its plan to buy About You in December 2024, secured more than 90% of its shares, and completed the combination in July 2025. Zalando runs a dual brand strategy, with Zalando and About You as two separate shopping experiences. Together, the group's apps reach 62 million active customers, and more than five million customers use both Zalando and About You.

What the shopper sees

About You focuses on a personalised experience, where the app adapts to each shopper's style and interests, and on inspiration through content and influencers. It appeals especially to younger, mobile-first shoppers.

SCAYLE

About You also built SCAYLE, its own commerce software for shops and marketplaces, which other retailers and brands use for their online stores. After the acquisition, SCAYLE became part of Zalando's B2B operating system, alongside ZEOS logistics and Tradebyte marketplace integration.

How brands can work with About You

Brands work with About You either by selling to it as a retailer or by selling their own stock through its partner model. A brand considering About You should be ready with:

• A fashion or lifestyle brand that fits About You's young, trend-led audience.
• Strong imagery and product content for an app-first, personalised experience, in each market's language.
• Fast delivery and easy returns across European markets.
• EU compliance for the category, such as textile labelling or cosmetics rules.

Why About You matters for brands

About You reaches a different, younger audience from Zalando's core, while giving brands access to the same group's logistics and software. For fashion brands, the two platforms together cover a very large part of European online fashion shopping.

How eBrands looks at About You

eBrands works with brands on marketplaces across Europe and North America. If you want to see how About You could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• About You corporate
• Retail Insight Network: Zalando and About You

Academy Sports + Outdoors is one of the leading full-line sporting goods and outdoor retailers in the United States, with more than 300 stores across 21 states and an online store at academy.com that ships to customers across most of the country. It sells sports and fitness equipment, outdoor and camping gear, hunting and fishing products, apparel and footwear. For a brand in sports, outdoor or active lifestyle, Academy is a route into a large US retailer that is still opening new stores every year.

Who is behind Academy

Academy was founded in 1938 as a family business in Texas and is now a publicly listed company on Nasdaq (ticker ASO), headquartered in Katy, Texas. In fiscal 2025, which ended on 31.01.2026, net sales were USD 6.05 billion, up 2.0% on the year before. The company opened 24 new stores during fiscal 2025, moved into Pennsylvania and Maryland, and plans another 20 to 25 new stores in fiscal 2026. Stores and online orders are supplied from three distribution centres in Katy (Texas), Twiggs County (Georgia) and Cookeville (Tennessee).

What the shopper sees

Academy serves shoppers both in store and online, and online is the faster-growing part. In the third quarter of fiscal 2025, e-commerce sales grew 22.2% while total sales grew 3.0%. The company runs the myAcademy loyalty programme, which management has described as having around 12 million members, and offers on-demand delivery through DoorDash from its stores.

The assortment mixes Academy's own brands with national brands. In recent years Academy has added brands such as Nike and Jordan, and partnered with L.L.Bean and Fanatics to bring their products into stores and onto academy.com.

How brands can sell through Academy

Academy does not run an open marketplace where any seller can list products. Brands work with Academy as suppliers, through one of two routes:

• Wholesale vendor. Academy buys the products and sells them in its stores and online. New vendors contact the buyers through separate forms for apparel, footwear, outdoor, and sports and recreation, linked from Academy's vendor page.
• Drop ship. Academy lists the products on academy.com and the brand ships orders directly to the customer. Academy runs its drop ship programme with Rithum (formerly CommerceHub), and new suppliers start with a drop ship pre-screening questionnaire.

A brand considering Academy should be ready with the following:

• Vendor paperwork. Drop ship onboarding includes a vendor term agreement, a vendor fact sheet, an onboarding form and a product catalogue.
• Clean product data and images. Each item needs a vendor part number or SKU and images that meet Academy's image standards.
• A connection to Rithum for drop ship orders and inventory, with accurate stock levels.
• Packaging that follows the drop ship rules. Orders ship in new, plain corrugated boxes or poly mailers.
• US fulfilment. Wholesale goods go to Academy's distribution centres, and drop ship orders go straight to US customers, so the brand needs stock and logistics in the United States.

Why Academy matters for brands

Academy is a buyer-led retailer, not a marketplace. A listing depends on a buyer choosing the product or approving it for drop ship, but once it is in, the brand sells next to large national brands in a store network that keeps growing beyond its Texas roots. For a brand that already sells on Amazon or its own webshop in the US, Academy adds a sporting goods retailer with both physical stores and a growing online business.

How eBrands looks at Academy

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about US sporting goods retail and want to see how a retailer like Academy could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Academy Sports + Outdoors online store
• How to become an Academy vendor
• Academy drop ship programme overview (PDF)
• Academy investor relations

AliExpress is a global online marketplace owned by China's Alibaba Group. It connects sellers, mostly based in China, with shoppers around the world, and it is especially popular in European countries such as Spain, France, Poland and the Netherlands. For a brand, AliExpress is mainly a low-price, cross-border marketplace, and also a strong competitor to keep an eye on.

Who is behind AliExpress

AliExpress was launched by Alibaba Group in 2010 as a cross-border marketplace. It works on a marketplace model: sellers list products, and buyers order them through the website or app. Over time it has added faster delivery options, local warehouses and programmes for local European sellers in some countries.

AliExpress in Europe and the DSA

AliExpress is designated a Very Large Online Platform under the EU's Digital Services Act (DSA). On 20.07.2026 the European Commission fined AliExpress EUR 550 million, the highest DSA fine so far, for failing to adequately assess and reduce the risks of illegal, unsafe and counterfeit products being sold on the platform. The Commission found, among other things, that sanctions against repeat-offending sellers were not effective. AliExpress must present a plan to fix these issues or risk further penalties. The number of low-value parcels sent into the EU has also grown sharply, which is pushing the EU to tighten customs rules.

What a brand should think about

• Price competition. AliExpress is built around very low prices, which can make it hard for a brand with higher costs to compete.
• Brand protection. Brands should monitor AliExpress for counterfeits and unauthorised sellers, and use its intellectual property reporting tools.
• Local seller options. In some European countries, local businesses can sell on AliExpress, but the audience expects low prices and long-tail choice.
• Compliance. EU product safety and consumer rules apply to everything sold to EU customers.

Why AliExpress matters for brands

Even for brands that don't sell there, AliExpress shapes price expectations in many categories and is a source of counterfeit and copycat products. Understanding it helps brands plan pricing and protect their products.

How eBrands looks at AliExpress

eBrands works with brands on marketplaces across Europe and North America, including protecting brands against infringing listings. If you want to talk through how AliExpress affects your market, we are happy to help.

Useful links

• AliExpress
• Digital Policy Alert: EU investigation and fine against AliExpress

Allegro is the largest online marketplace in Poland and one of the largest in Central and Eastern Europe. Besides allegro.pl, it runs marketplaces in Czechia, Slovakia and Hungary, and one seller account reaches all four. For brands looking at Poland and the wider CEE region, Allegro is usually the first marketplace to consider.

Who is behind Allegro

Allegro was founded in Poland more than 25 years ago and is listed on the Warsaw Stock Exchange. In 2025 the marketplace's gross merchandise value (GMV) was close to PLN 70 billion, and Allegro has said its business contributes around 1% of Poland's GDP. It has 21 million active buyers, of whom 15.3 million are in Poland. Polish buyers spent on average 7.3% more in 2025 than the year before.

Beyond Poland

Allegro launched marketplaces in Czechia in 2023, Slovakia in 2024 and Hungary at the end of 2024. Together they reached 4.6 million active buyers in 2025, and their GMV grew 58% during the year. Allegro has also closed most of the former Mall Group shops in the region and moved that business onto the Allegro marketplaces.

What the shopper sees

Allegro covers almost every category, from electronics and fashion to home, beauty, sports, kids, automotive and pets. A few programmes shape how Polish shoppers buy:

• Allegro Smart! is a paid delivery subscription with 7.5 million users in Poland at the end of 2025. Smart! is also offered in the newer markets.
• Allegro Pay is Allegro's own buy-now-pay-later service, which financed around 15% of Polish GMV in 2025.
• Allegro Delivery combines Allegro One Boxes (parcel lockers) with carriers such as Orlen Paczka, DHL and DPD. Allegro calls it the largest delivery network in Poland, and more than 90% of Polish orders arrive within two working days.
• The app generates more than 45% of GMV.

How selling on Allegro works

Allegro is an open marketplace for business sellers, and a seller account is free. A brand considering Allegro should know the following:

• One account, four markets. The same account sells on allegro.pl, allegro.cz, allegro.sk and allegro.hu, with prices in each local currency.
• Commission per sale. In most categories the only basic fee is a commission per item sold, which varies by category (integration partners quote roughly 4% to 15%). The commission is calculated on the item price plus delivery cost. A few categories also have listing fees.
• Payouts. Sellers from the EEA are paid twice a month.
• Product data. Each item needs a GTIN and product data that matches the Allegro catalogue and category parameters.
• Delivery and Smart! Offers that qualify for Smart! carry free delivery for subscribers, which matters for visibility and conversion.
• One Fulfillment by Allegro. Allegro's own fulfilment service stores and ships the seller's stock from Allegro's warehouses, including cross-border to Czechia and Slovakia. One Fulfillment requires VAT registration in Poland.
• Allegro Ads. Sponsored listings appear on Allegro and can also run in the Google Ads network.
• Sales quality. Allegro scores sellers on service quality, and sellers that keep a high score can earn the Super Seller badge.

Already selling elsewhere? How Allegro fits in

For a brand that sells on Amazon or other European marketplaces, Allegro is the main way to reach Polish shoppers at scale, because many of them start their online shopping there. The work is mostly in Polish-market readiness: product data in Allegro's catalogue format, delivery that meets Polish expectations, and prices that work in PLN, CZK and HUF. Brands that join now also get access to the fast-growing Czech, Slovak and Hungarian marketplaces from the same account.

How eBrands looks at Allegro

eBrands sells on Allegro across Poland, Czechia, Slovakia and Hungary, and works with brands on marketplaces across Europe and North America. If you are thinking about Poland or Central Europe and want to see how Allegro could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Allegro.pl
• About Allegro and investor information
• Allegro Q4 and full-year 2025 results (PDF)
• ChannelEngine: Allegro marketplace guide

AllModern and Joss & Main are two specialty home brands owned by Wayfair, each focused on a distinct style. AllModern sells modern furniture and décor with the promise "all of modern, made simple", while Joss & Main describes itself as "the ultimate style edit for home", mixing classic and contemporary looks. For a home, furniture or décor brand with a clear style, these sites offer a more curated environment than the main Wayfair store.

Who is behind AllModern and Joss & Main

Both brands belong to Wayfair, the Boston-based online home retailer. Wayfair's family of brands also includes Wayfair itself, Birch Lane and the luxury brand Perigold, plus Wayfair Professional for business customers. The brands share Wayfair's technology, logistics and supplier platform, while each keeps its own style, curation and customer experience.

Online and in store

AllModern and Joss & Main are mainly online, each with its own website and app. Wayfair has also opened physical stores for them. AllModern opened stores in Lynnfield and Dedham, Massachusetts, and Joss & Main opened stores at Burlington Mall, Massachusetts, in 2022 and in Oak Brook, Illinois, in 2023, with design studios where customers get free design advice.

How brands can work with AllModern and Joss & Main

Suppliers work with these brands through Wayfair's supplier programme, managed in Wayfair's Partner Home portal. In Wayfair's model, the supplier usually ships orders directly to the customer, while Wayfair sets retail prices and handles the customer relationship. A brand considering these sites should be ready with:

• Products with a clear style that fits AllModern's modern look or Joss & Main's curated mix.
• High-quality imagery and product content, including lifestyle photos, dimensions and materials.
• Reliable US drop shipping, including for large and bulky items.
• Accurate inventory and wholesale pricing that works within Wayfair's model.
• Product compliance for furniture and home products in the US.

Why AllModern and Joss & Main matter for brands

These style-led sites reach shoppers looking for a specific look rather than browsing a huge general range. For a design-led home brand, they can give more visibility and a better brand fit than a general marketplace.

How eBrands looks at AllModern and Joss & Main

eBrands works with brands on marketplaces and retail channels across Europe and North America, including Wayfair. If you have a home brand and want to see how Wayfair's specialty sites could fit your US plans, we are happy to talk it through.

Useful links

• AllModern
• Joss & Main
• Wayfair Partner Home

Amazon is the world's largest online marketplace and, for most consumer brands, the biggest single channel they can sell through. It runs dedicated stores across North America, Europe, the Middle East and Asia-Pacific, including amazon.com, amazon.de, amazon.co.uk, amazon.fr, amazon.it, amazon.es, amazon.nl, amazon.se, amazon.pl, amazon.com.be and amazon.ie. For a brand, Amazon is a place to sell, to advertise and, through its fulfilment network, a logistics partner.

Who is behind Amazon

Amazon was founded in 1994 in Seattle as an online bookstore. In 2025 its total net sales were USD 716.9 billion, up 12% on 2024, across online stores, third-party seller services, advertising, subscriptions such as Prime, and Amazon Web Services.

Third-party sellers drive the marketplace

Most of what sells on Amazon is not sold by Amazon itself. In the fourth quarter of 2025, third-party sellers accounted for 61% of paid units sold, and Amazon's revenue from third-party seller services, which includes commissions and fulfilment fees, was about USD 172 billion for the year.

Brands can sell on Amazon in two ways:

• Seller Central (3P). The brand sells directly to shoppers on the marketplace, sets its own prices and pays a monthly selling plan fee plus a referral fee per sale that depends on the category.
• Vendor Central (1P). Amazon buys the products wholesale and sells them as the retailer, with Amazon setting the retail price. Vendor relationships are by invitation.

Fulfilment and Prime

With Fulfillment by Amazon (FBA), the brand sends stock to Amazon's fulfilment centres and Amazon handles storage, picking, packing, delivery, customer service and returns. FBA offers are eligible for Prime, which matters for conversion because Prime members expect fast, free delivery. In Europe, Amazon's Pan-European FBA programme lets a seller store stock in one country and have it distributed and sold across the EU marketplaces. Sellers can also fulfil orders themselves and still qualify for Prime through Seller Fulfilled Prime, if they meet Amazon's delivery standards.

Advertising on Amazon

Amazon is also one of the largest advertising platforms in the world, with advertising revenue of USD 68.6 billion in 2025, up about 22%. For brands, the main formats are Sponsored Products (individual products in search results and on product pages), Sponsored Brands (logo, headline and a selection of products) and Sponsored Display. Amazon DSP and ads on Prime Video reach shoppers outside the Amazon store.

Brand Registry and brand tools

Brands that own a registered trademark can enrol in Amazon Brand Registry. It gives access to A+ Content (richer product pages), Brand Stores, Brand Analytics, the Vine programme for early reviews, and tools to report counterfeits and listings that infringe the brand's rights.

What it takes to sell on Amazon

• Accurate product data and GTINs for each listing, in the format each category requires.
• Local-language listings for every marketplace, written for local search terms rather than translated word by word.
• Strong images and A+ Content that follow Amazon's image and content rules.
• Compliance with product safety and labelling rules in each country, including EU requirements such as GPSR and packaging registration.
• VAT registration wherever the brand stores stock or sells above the relevant thresholds, which is especially important with Pan-European FBA.
• Inventory planning, because stock-outs hurt ranking and storage fees punish overstock.
• Account health. Amazon measures sellers on order defects, late shipments, cancellations and policy compliance.

Why Amazon matters for brands

Amazon brings scale that no other single channel matches, and many shoppers search for products on Amazon before anywhere else. The trade-off is competition: many sellers compete for the same search terms, so content, reviews, pricing, stock and advertising have to work together. Brands that get these basics right can use Amazon to grow in one country and then expand to others with the same catalogue.

How eBrands looks at Amazon

Amazon is a core channel for eBrands, both for our own brands and for brand partners, across Europe and North America. If you want to launch on Amazon, expand to new Amazon marketplaces or get more out of an existing account, we are happy to talk it through.

Useful links

• Sell on Amazon
• Fulfillment by Amazon (FBA)
• Amazon Brand Registry
• Amazon Ads
• Amazon investor relations

Ankorstore is Europe's leading online wholesale marketplace for independent retail. It connects independent brands with boutiques, concept stores, gift shops and other independent retailers across Europe, so brands can find new stockists without trade shows or sales agents. For a consumer brand that wants to grow in European physical retail, Ankorstore is the main European alternative to Faire.

Who is behind Ankorstore

Ankorstore was founded in Paris and launched in 2019. It grew quickly, became a unicorn in 2022 with a valuation of EUR 1.75 billion, and by 2025 connected roughly 30,000 brands with more than 300,000 retailers across more than 20 European countries. It is a pure third-party marketplace: it holds no stock and runs no warehouses itself.

How Ankorstore works

• Brands list their products at wholesale prices and ship orders to retailers.
• Retailers can order from many brands in one place, with low minimum orders and payment terms of up to 60 days, which reduces their cash flow risk.
• Brands are paid on delivery, while Ankorstore offers the retailer the payment terms.
• Ankorstore earns a commission on each order placed through the platform.

Ankorstore has also built services around the marketplace, such as logistics support and tools for brands to bring their existing retailers onto the platform.

What a brand needs to succeed on Ankorstore

• Wholesale pricing that leaves the retailer a healthy margin at retail.
• Low order minimums that suit small independent shops.
• Strong product photos and descriptions in the languages of the retailers the brand targets.
• Reliable shipping across Europe, including to countries outside the brand's home market.
• EU product compliance and labelling for the category.

Why Ankorstore matters for brands

Independent shops are a large part of European retail, but reaching them one by one is slow and expensive. Ankorstore bundles hundreds of thousands of retailers into one channel and takes the payment risk off both sides.

How eBrands looks at Ankorstore

eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you want to see how Ankorstore could grow your European wholesale business, we are happy to talk it through.

Useful links

• Ankorstore
• Index Ventures: Ankorstore becomes a unicorn

ANWB, the Royal Dutch Touring Club, is one of the best-known organisations in the Netherlands, with more than five million members. Besides roadside assistance, travel and insurance, it runs a webshop at anwb.nl for travel, mobility and outdoor products. Since September 2024 the webshop has included ANWB Marketplace, where selected outside sellers can sell to ANWB's customers. For a brand in travel, camping, cycling, car accessories or outdoor gear, it is a trusted way to reach Dutch shoppers.

Who is behind ANWB

ANWB is a Dutch members' association with more than 5.2 million members and visitors across its digital channels. Its retail business sells everything for "carefree travel": car and bike accessories, camping gear, luggage, clothing and gadgets, alongside ANWB's own range.

ANWB Marketplace

ANWB launched its marketplace on 18.09.2024, built on Mirakl and integrated into the existing webshop. At launch it added thousands of products from 15 selected sellers to ANWB's own range of about 6,000 products. ANWB's e-commerce team has said the range reached 35,000 SKUs and that it aims to keep doubling it, with more external sellers in key strategic categories. ANWB plans to link marketplace products to its own expertise, independent tests and advice, to help members choose.

How selling on ANWB works

• Curated. ANWB uses strict selection criteria for both sellers and products.
• Online only. Marketplace products are sold only through anwb.nl, not in ANWB's stores.
• The seller ships. Orders are delivered directly by the seller, who also handles customer service and returns, with refunds settled in Mirakl.
• Dutch and euros. The webshop runs in Dutch, and product content must meet ANWB's quality standards.
• Fees. Integration partners report a monthly fee plus a fixed amount and a commission of about 10% to 13% per sale. The exact terms are in the seller agreement.

Why ANWB matters for brands

ANWB has one of the strongest brand identities in the Netherlands, and its members trust its advice. Its marketplace is still young and selective, so brands that fit its travel and outdoor focus face less competition than on large general marketplaces.

How eBrands looks at ANWB

eBrands works with brands on marketplaces across Europe and North America. If you have a travel, outdoor or mobility brand and want to see how ANWB could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• ANWB: launch of ANWB Marketplace (in Dutch)
• KPS: ANWB launches marketplace

Apotea is Sweden's leading online pharmacy by market share and one of the most popular e-commerce sites in the country. At apotea.se it sells prescription and over-the-counter medicines alongside a wide range of health, beauty, personal care, baby and pet products, and it also operates in Norway. For a brand in health, beauty or wellness, Apotea is one of the most important retail channels in Sweden.

Who is behind Apotea

Apotea was founded by Pär Svärdson, who earlier founded the online bookstore Adlibris, and launched in its current form in 2012. The company has been listed on Nasdaq Stockholm since December 2024. In 2025 its net sales were around SEK 7.2 billion, up 10.1% on 2024, and it serves more than three million active customers. In 2024 Apotea had about 44% of the Swedish online pharmacy market. Since 2022 the group has also operated in Norway through its subsidiary Apotera.

Swedish shoppers rate Apotea highly. In the E-barometern customer survey for 2025, Apotea was voted consumers' favourite e-commerce company for the eighth year in a row, and Svensk Handel named it E-commerce Company of the Year 2025.

What the shopper sees

Apotea's selling points are the widest range on the market, low prices and fast delivery. The range runs to more than 52,000 items, including well-known skincare brands, vitamins and supplements, and thousands of organic and vegan products. Orders ship from Apotea's own logistics centres in Morgongåva and in Varberg, which opened in 2025, and Apotea delivers with a fully electrified delivery chain to Sweden's three largest cities.

How brands can sell through Apotea

Apotea is a retailer, not a marketplace. It buys products from suppliers, stores them in its own logistics centre and sells them on apotea.se. Brands apply through a supplier form, available in Swedish and English, and because Apotea has no fixed range review window, it takes new products into the assortment on an ongoing basis.

Every new product goes through Apotea's quality review:

1. Apotea checks whether the product fits the assortment.
2. The supplier is reviewed against Apotea's code of conduct, which all suppliers sign.
3. Apotea's quality team reviews the product information: regulatory compliance, ingredients, labelling and product claims, and Apotea's own extra health and environmental requirements.
4. An agreement is signed with the supplier.
5. The product is delivered to the logistics centre and published on the website.

Apotea's own requirements go further than the law in some areas. It accepts no products containing PFAS, no allergenic fragrances in products aimed at children, and no cyclic silicones among the first three ingredients in products that can be inhaled or applied to the body. A brand considering Apotea should be ready with:

• Complete product information, including full ingredient lists and documentation that supports every claim.
• Products that meet Apotea's ingredient rules on top of EU and Swedish regulation.
• Swedish-language labelling and product content for the Swedish market.
• Reliable supply to Apotea's logistics centre, since Apotea holds the stock and sells it on.

Why Apotea matters for brands

Swedish shoppers trust Apotea, and a large share of them buy pharmacy and health products online. A brand on Apotea sits next to established pharmacy and skincare brands, in front of more than three million active customers. The quality review is strict, which also means a listing on Apotea signals that the product has passed it.

How eBrands looks at Apotea

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic channels like Apotea closely. If you are thinking about Sweden or the Nordics and want to see how Apotea could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Apotea online pharmacy
• Become a supplier to Apotea
• Apotea quality review
• About Apotea
• Apotea investor relations

Argos is one of the best-known general merchandise retailers in the United Kingdom, selling home, toys, electronics, garden, sports and much more online at argos.co.uk and through its stores and collection points. In August 2026 it launched Argos Marketplace, where vetted "Trusted Sellers" sell directly to Argos customers. For a brand that wants to reach UK shoppers through a household name, Argos is a new and still uncrowded marketplace.

Who is behind Argos

Argos was owned by Sainsbury's from 2016. In July 2026 Sainsbury's agreed to sell Argos to Swift Partners for GBP 120 million, so it can focus on food. The two will keep commercial links, including Argos stores and collection points inside Sainsbury's, the Nectar loyalty programme and Nectar360 retail media. In its latest annual results, Argos had sales of GBP 4.1 billion. Argos once had more than 800 stores, but most of its physical presence is now in smaller stores and concessions inside Sainsbury's.

Argos Marketplace

• Live since August 2026 on Mirakl, with around 80 Trusted Sellers at launch, including brands and retailers well known on UK marketplaces.
• Fast expansion. Argos plans to offer more than 130,000 products from vetted third-party retailers and brands by the end of 2026, including beauty brands such as Clarins and Dermalogica.
• Nectar points can be earned on marketplace purchases.
• The seller delivers and handles customer service. Marketplace items cannot be collected or returned in Argos stores.

How selling on Argos works

• Application. Argos is curated, and sellers apply to become Trusted Sellers through Argos' "Sell on Argos" page.
• Mirakl. Sellers already live on other Mirakl marketplaces can connect more easily, directly or through a multichannel tool.
• Commission is agreed in the seller contract and has not been published.
• UK delivery. Sellers deliver to UK addresses and need UK-ready logistics and returns.

Why Argos matters for brands

Argos is a trusted name with millions of UK customers, and its marketplace is at a very early stage. Brands that join now can build sales history and visibility before the marketplace becomes crowded.

How eBrands looks at Argos

eBrands works with brands on marketplaces across Europe and North America. If you want to see how Argos Marketplace could sit alongside the channels you already use in the UK, we are happy to talk it through.

Useful links

• Sell on Argos
• ChannelX: Argos Marketplace goes live
• Retail Gazette: Could a marketplace model save Argos?

ASOS is a UK-based global online fashion retailer for young, fashion-loving customers. It sells its own brands, such as ASOS DESIGN, Topshop and Topman, alongside hundreds of partner brands, and ships to customers in more than 200 markets. For a fashion, accessories or beauty brand targeting younger shoppers, ASOS is one of the biggest online fashion channels, especially in the UK.

Who is behind ASOS

ASOS was founded in London in 2000 and is listed on the London Stock Exchange. It has around 18 million active customers. In its financial year to 31.08.2025, group revenue was GBP 2.48 billion, down 15%, as ASOS went through a multi-year turnaround focused on profitability, full-price sales, faster product and a more flexible business model. In FY26 it is focusing on winning back customers, and it reported new UK customers up about 10% early in the year.

How ASOS works with partner brands

• Wholesale. ASOS buys products from brands and holds them in its own warehouses.
• ASOS Fulfilment Services. The brand keeps ownership of its stock but stores it in ASOS's warehouses, and ASOS ships it.
• Partner Fulfils. The brand lists on ASOS and ships orders from its own warehouse, which adds range without ASOS holding stock.
• Advertising. ASOS's media offering helps brands reach ASOS customers with tailored content on and off ASOS.

These flexible fulfilment models reached about 10% of ASOS's third-party GMV in 2025. ASOS added about 100 new partner brands that year, such as Arket, Good American and House of CB, and expanded its flexible fulfilment programmes into seven new markets.

What a brand needs to sell on ASOS

• A fashion-forward brand that fits ASOS's young, trend-led customers.
• Strong product imagery and content, including size information.
• Fast fulfilment and easy returns, either through ASOS's warehouses or the brand's own.
• Compliance with product rules in each market, such as textile labelling and cosmetics rules.

Why ASOS matters for brands

ASOS reaches a large, global audience of young fashion shoppers, and its flexible models make it easier for brands to join without selling all their stock wholesale.

How eBrands looks at ASOS

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how ASOS could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• ASOS: our business
• ASOS FY25 results (PDF)

Atida | Mifarma is the leading online pharmacy and parapharmacy in Spain and Portugal. It sells over-the-counter health products, skincare, beauty, baby care, nutrition and wellness products online, and it is part of Atida, a group building a pan-European online pharmacy business. For a health, beauty or wellness brand, it is one of the most important online channels in Southern Europe.

Who is behind Atida | Mifarma

Mifarma was founded in Albacete, Spain, in 2011, and was the first e-commerce business in Spain to sell pharmacy and parapharmacy products fully online. It later joined Atida (formerly OLP), a group whose goal is to build the largest online pharmacy in Europe, and in 2021 it rebranded as Atida | Mifarma. In November 2021 Atida also bought Dosfarma, another of Spain's largest online pharmacies. Atida is owned by private equity investors and is present in Spain, Portugal, France and Italy.

Atida in numbers

• More than three million users and more than 6,000 orders a day, according to the company.
• More than 1.6 million orders in Spain in 2021.
• A range of tens of thousands of pharmacy and parapharmacy products from leading pharmacy brands, plus Atida's own brand.

How brands can work with Atida | Mifarma

Atida works with brands as suppliers. Its commercial team negotiates vendor terms and runs pricing, promotions and a retail media offer for brands. A brand considering Atida | Mifarma should be ready with:

• Products that fit a pharmacy and parapharmacy range, such as dermocosmetics, supplements, baby care or personal care.
• Full regulatory compliance for each product type and country, with documentation to support every claim.
• Spanish and Portuguese product content, plus French and Italian for those markets.
• Competitive pricing and promotional support, since online pharmacy shoppers compare prices.
• Reliable supply to Atida's logistics in Spain.

Why Atida | Mifarma matters for brands

Atida | Mifarma reaches millions of Spanish and Portuguese shoppers who already trust it for health and beauty products, and it gives brands access to several Southern European markets through one partner.

How eBrands looks at Atida | Mifarma

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Atida | Mifarma could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Atida
• Marketing4eCommerce: Mifarma becomes Atida (in Spanish)

Auchan is one of France's major food retailers, with hypermarkets, supermarkets, convenience stores and online shopping, and a strong presence in Spain, Portugal, Poland and Romania. At auchan.fr it runs a marketplace where selected third-party sellers offer products next to Auchan's own range. For a brand in home, garden, DIY, electronics, toys or baby products, the Auchan marketplace is a route to French households that shop at Auchan every week.

Who is behind Auchan

Auchan Retail is part of the Mulliez family's group of companies and is headquartered in northern France. In 2025 its revenue was EUR 32.1 billion, up 1.5%. France accounts for about half of that, around EUR 16.4 billion, while Auchan's other strategic markets, Spain, Portugal, Poland and Romania, grew 1.8%. In France, Auchan has about 640 stores and is transforming its network: it plans to modernise 45 hypermarkets, hand many of its supermarkets to the Mousquetaires group, and launch a new e-commerce site.

The Auchan marketplace

Auchan built its marketplace on Mirakl, selecting and managing third-party sellers so that their service quality and products fit the Auchan brand. It started with food and garden products and expanded into categories such as high-tech, baby care, furniture and toys. From the start, the marketplace was designed to connect with Auchan's stores, including click and collect and returns for marketplace orders. According to e-commerce research firm ECDB, third-party sellers made up about 16% of Auchan's online GMV in 2025.

How selling on Auchan works

• Selected sellers. Auchan chooses the sellers and products on its marketplace.
• French content. Product content must be in French and mapped to Auchan's categories.
• A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
• French eco-fees and compliance for categories that require them, such as electrical equipment and furniture.
• Commission per sale, agreed in the seller contract.

Why Auchan matters for brands

Auchan gives a brand access to French shoppers who visit its stores and website for their regular shopping. For a brand already on Amazon.fr, Cdiscount or Carrefour, it adds another retailer-led French marketplace.

How eBrands looks at Auchan

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how the Auchan marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Auchan France
• Ecommerce Nation: Auchan's 2025 results and plans (in French)

Aukro is the leading Czech online auction and marketplace platform. At aukro.cz, private and business sellers sell new and second-hand goods through auctions and fixed-price listings, from collectibles, coins and art to electronics, fashion, home goods and musical instruments. For a brand, Aukro is a way to reach Czech and Slovak shoppers, and increasingly buyers across Central Europe.

Who is behind Aukro

Aukro was founded in 1999 as the Czech version of Poland's Allegro and was part of the Allegro Group until it was sold back to Czech investors in 2016. The investment group Pale Fire Capital invested in 2019 and led a turnaround. Aukro is headquartered in Zlín. In 2024 it sold six million products and gained 213,000 new users, and revenue for the first nine months of 2025 exceeded CZK 220 million, up more than 22%.

Expanding across Central Europe

Aukro launched in Slovakia in 2023, where sales grew strongly. In 2025 it expanded into Austria, Hungary, Germany, Slovenia and Croatia, so its listings now reach markets with more than 120 million people, and it bought the Croatian auction site Aukcije.hr. International shipping is coordinated automatically by the Aukro platform, so a seller can sell abroad as easily as within the Czech Republic.

How selling on Aukro works

• Auctions and fixed prices. Sellers can run auctions or sell at a fixed price.
• Fees. Aukro charges a commission on successful sales, which varies by category, plus optional paid promotion for listings.
• Payment security. Aukro sees safe payments and active fraud prevention as its main advantage over classified-ads sites.
• Strengths. Aukro is the leading Czech marketplace for collectibles and art, and it is building its general marketplace.

Why Aukro matters for brands

Aukro has a loyal Czech user base and is now opening a cross-border marketplace across Central Europe. For the right products, it is a low-barrier way to reach Czech and nearby markets.

How eBrands looks at Aukro

eBrands works with brands on marketplaces across Europe and North America. If you want to see whether Aukro fits your plans for Central Europe, we are happy to talk it through.

Useful links

• Aukro
• Pale Fire Capital: Aukro now operates in six countries

Avocadostore is Germany's largest online marketplace for eco fashion and green lifestyle products. At avocadostore.de, shoppers find sustainable alternatives in fashion, beauty, home, kids and everyday products, and every product must meet at least one of Avocadostore's ten sustainability criteria. For a brand with a genuine sustainability story, Avocadostore is one of the most credible channels in Germany and Austria.

Who is behind Avocadostore

Avocadostore was founded in Hamburg in 2010. It now offers products from about 6,000 brands and more than 1,500 sellers. In 2024 The Platform Group, a German operator of online platforms, took a majority stake and said it wants to keep Avocadostore's sustainability focus while expanding its range and onboarding partners across Europe.

Ten sustainability criteria

Every product on Avocadostore must meet at least one of ten criteria: resource-saving, reduced pollutants, organic raw materials, fair and social production, cradle to cradle, recyclable or recycled, vegan, made in Germany, CO2-saving, and durable. Product pages show which criteria are met and why, and shoppers can filter by criteria, so nobody has to search for green alternatives.

How selling on Avocadostore works

• Application. Sellers apply, and Avocadostore checks the application and the sustainability claims.
• Proof. Sellers must show that their products meet the criteria they claim.
• Fees. According to a 2025 Shopify guide, Avocadostore charges a one-time registration fee of EUR 249, a monthly fee of EUR 39.95 and a sales commission of 17% of the gross sale price, each plus VAT.
• The seller ships and sets its own shipping conditions.

What a brand needs

• A credible sustainability case with certificates or other evidence.
• Good product content in German that explains what makes the product sustainable.
• Fulfilment and returns to customers in Germany and Austria.
• Margin for the commission, which is higher than on many general marketplaces.

Why Avocadostore matters for brands

Avocadostore's shoppers come specifically for sustainable products and trust its vetting. For a green brand, it offers a focused audience and credibility that general marketplaces cannot match.

How eBrands looks at Avocadostore

eBrands works with brands on marketplaces across Europe and North America. If you have a sustainable brand and want to see how Avocadostore could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Avocadostore
• Shopify: Selling on Avocadostore (in German)

Babyshop.com is one of the leading online stores for premium children's fashion and products in the Nordics. Based in Stockholm, it sells clothing, shoes, accessories, toys and nursery products for children from newborn to about ten years old, from a curated mix of Scandinavian and international brands. For a premium kids' brand, Babyshop is a route to Nordic parents who look for design and quality.

Who is behind Babyshop

Babyshop.com was founded in 2006 by Marcus and Linn Tagesson with the vision of building the best online kids' store in the Nordics. It is backed by the Nordic investor Verdane and grew into the Babyshop Group through acquisitions, including the British premium kids' retailer AlexandAlexa.com, the Swedish online store Lekmer and the Norwegian store chain Babyshop Norway. The group has fulfilled orders to customers in more than 170 countries from its automated warehouse in Jönköping, Sweden, and Babyshop has a flagship store in Stockholm.

What the shopper sees

Babyshop focuses on premium and designer children's brands, with a curated range rather than a mass-market one. It has won awards such as E-commerce of the Year at the Nordic E-commerce Summit and Best Retailer for Children's Products at the Habit Fashion Awards. Most of its web traffic comes from Sweden, followed by Denmark and Norway, and it also ships internationally.

How brands can work with Babyshop

Babyshop is a retailer, not an open marketplace. It chooses the brands it carries and sells their products online and in its store. A brand approaching Babyshop should be ready with:

• A premium or design-led kids' brand that fits Babyshop's curated range.
• Strong imagery and product content for online sales.
• Strict child safety compliance, such as EU toy safety rules, textile labelling and chemical restrictions for children's products.
• Seasonal collections and reliable deliveries to Babyshop's warehouse in Sweden.
• Wholesale terms that fit premium kids' retail.

Why Babyshop matters for brands

Babyshop reaches Nordic families who are willing to pay for quality and design, and being listed next to established premium brands helps a kids' brand build credibility in the region.

How eBrands looks at Babyshop

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you have a kids' or baby brand and want to see how Babyshop could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Babyshop.com
• Verdane: Babyshop.com acquires Lekmer

Back Market is the world's largest online marketplace for professionally refurbished electronics. On its websites and app, shoppers buy refurbished smartphones, laptops, tablets, game consoles and other devices from vetted professional refurbishers, with a warranty and a money-back guarantee. For an electronics brand or a seller of refurbished and returned devices, Back Market is the leading channel for second-life tech in Europe and the US.

Who is behind Back Market

Back Market was founded in Paris in 2014. It is a pure third-party marketplace and never owns the devices it sells. In 2025 it reached USD 3.5 billion in gross merchandise value, up 32%, and became profitable for the first time at a global level, after already being profitable in Europe. It has about 17 million customers in 17 to 18 markets, and the United States is now its second-largest market after France.

What the shopper gets

Back Market's "Promise" includes a one-year warranty, a 30-day money-back guarantee, quality checks by professional refurbishers and Back Market's own quality verification, plus in-house customer care. Shoppers can also trade in their old devices. In September 2025 Back Market launched a repair platform open to everyone, starting in France, Germany and Spain, and it is growing a business offer for companies that buy refurbished IT.

How selling on Back Market works

• Professional refurbishers only. Back Market vets its sellers, who must be professional refurbishers able to meet its quality standards.
• Grading and warranty. Devices are sold with clear condition grades and must be covered by the warranty.
• Commission. Back Market earns a commission on each sale. Industry analysts estimate a seller commission of about 10%, plus fees paid by buyers.
• Quality monitoring. Back Market tracks defect and return rates, and sellers that don't meet its standards lose visibility.
• Many markets. Sellers can reach buyers across Europe and North America through one platform.

Why Back Market matters for brands

Back Market has made refurbished electronics a mainstream choice. For electronics brands, it is a way to give returned, open-box or refurbished stock a second life through a trusted channel, without discounting new products.

How eBrands looks at Back Market

eBrands works with brands on marketplaces across Europe and North America. If you have electronics and want to see whether a refurbished channel like Back Market fits your plans, we are happy to talk it through.

Useful links

• Back Market
• Back Market: a new phase of growth (in French)
• Back Market: 10-year anniversary

Bakker.com is one of Europe's biggest online retailers for plants, bulbs, seeds and garden products. From its base in Hillegom, in the Dutch bulb region, it ships garden products to customers in many European countries. For a garden brand, Bakker.com is a specialist retailer with a long-established customer base of garden lovers across Europe.

Who is behind Bakker.com

Bakker was founded in 1945 as a family business and for decades was Europe's largest mail-order company for gardens, sending bulbs, plants and seeds straight from the fields to customers with paper catalogues. It has sold online since 1998 and transformed from Bakker Hillegom into Bakker.com, a multichannel online garden centre serving around 19 European countries.

What the shopper sees

Bakker.com's motto is "the joy of gardening". Besides its range of flower bulbs, roses, perennials, seeds and garden products, it offers garden advice, how-to videos and articles written by garden experts, so customers learn as they shop. Its own products are also sold through European marketplaces, and Bakker has built a team to grow those channels.

How brands can work with Bakker.com

Bakker.com is mainly a retailer that sells its own range. A garden brand approaching Bakker.com should treat it as a potential retail customer, and be ready with:

• Products that complement Bakker's plant and garden range, such as garden tools, plant care or outdoor accessories.
• Product content in many languages, since Bakker sells across Europe.
• Seasonal planning, as garden sales peak in spring and autumn.
• EU product compliance, for example for fertilisers, plant protection or garden electricals.
• Reliable supply to the Netherlands.

Why Bakker.com matters for brands

Bakker.com reaches gardeners in many European countries through one retailer, with a strong content-led approach that suits products needing explanation.

How eBrands looks at Bakker.com

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a garden or outdoor brand and want to see how Bakker.com could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Bakker.com
• ChannelEngine: Bakker.com on European marketplaces

BAUHAUS is one of Germany's leading home improvement retailers, with more than 270 large stores for workshop, home and garden. In August 2025 it opened a marketplace on bauhaus.info, where selected third-party sellers can sell DIY, garden and home products to BAUHAUS customers. For a brand in tools, DIY, garden or home, the BAUHAUS marketplace is a new, fast-growing channel in Germany.

Who is behind BAUHAUS

BAUHAUS is a family-owned retailer headquartered in Mannheim, Germany. It specialises in products for workshops, homes and gardens, serving both DIY enthusiasts and professional customers, and its large stores are known for their wide range and specialist advice.

The BAUHAUS marketplace

• Live since August 2025 on bauhaus.info in Germany. BAUHAUS announced a strategic partnership with Mirakl on 07.01.2026 to scale the marketplace.
• Curated. BAUHAUS describes it as a curated marketplace that adds choice while keeping its trusted quality.
• Traffic. According to integration partner ChannelEngine, bauhaus.info had about 9.9 million monthly visits in 2025.
• Germany first. The marketplace currently serves Germany, with other countries expected later.

How selling on BAUHAUS works

• Application. Sellers apply through the "Marktplatz-Partner werden" page on bauhaus.info and need a dedicated contact person for the project.
• Commission. According to ChannelEngine, BAUHAUS keeps a 12% commission on sales.
• The seller ships. There is no marketplace fulfilment service, so sellers ship orders and handle returns themselves.
• No buy box. Offers are not combined into a buy box, so content quality matters.
• German content and BAUHAUS data rules. Products need German content, EANs and data mapped to the BAUHAUS data model.
• Mirakl. Sellers connect through Mirakl Connect or a multichannel tool.

Why BAUHAUS matters for brands

BAUHAUS brings a large, loyal DIY audience, and its marketplace is still young. For a DIY or garden brand already on Amazon.de, OBI or Kaufland, BAUHAUS is a natural next German channel, and sellers already on other Mirakl DIY marketplaces such as B&Q can connect easily.

How eBrands looks at BAUHAUS

eBrands works with brands on marketplaces across Europe and North America. If you have a DIY, garden or home brand and want to see how BAUHAUS could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Mirakl: BAUHAUS launches marketplace
• ChannelEngine: BAUHAUS marketplace guide

Beautycos is a Danish beauty retailer that sells professional hair care, skincare, make-up and fragrance, online and through its own stores across Denmark. It is known in Denmark for salon-quality products at sharp prices, and it serves both private shoppers and beauty professionals such as hairdressers, colour technicians, nail technicians and beauticians. For a brand in hair or beauty, Beautycos is a specialist route into the Danish market with reach into the rest of Scandinavia.

Who is behind Beautycos

Beautycos describes itself as a large Scandinavian beauty retailer, founded in 2007 in Odense, Denmark. The company has said it serves more than 2,000 customers every day through 14 webshops and 12 physical stores. All online orders ship from Denmark, and Beautycos aims to deliver within 1 to 2 working days.

What the shopper sees

Beautycos combines a large online range with physical stores where shoppers can get advice from staff. The assortment covers hair care and hair colour, skincare, make-up, nails, fragrance and related beauty tools, with a strong focus on professional salon brands. Alongside its Danish shop, Beautycos runs country webshops for other markets, including the United Kingdom, so the same range reaches shoppers outside Denmark.

How brands can work with Beautycos

Beautycos is a retailer, not an open marketplace. It buys products from brands and distributors and sells them through its own webshops and stores, so a brand gets in by agreeing a supply relationship with Beautycos directly. Beautycos does not publish a public supplier programme, so the details of terms, logistics and listing requirements come from that conversation. A brand approaching Beautycos should be ready with:

• A clear professional or salon positioning, since that is the core of Beautycos' range and audience.
• Competitive pricing that works for a retailer known for low prices.
• EU cosmetics compliance, including product safety documentation, CPNP notification and correct labelling.
• Danish and Nordic product content for the webshops, plus content for any other country shops the brand wants to appear in.
• Reliable supply into Denmark, because Beautycos ships all online orders from there.

Why Beautycos matters for brands

Beautycos gives a hair or beauty brand both online reach and a physical presence in Denmark through one retail partner, and it speaks to professional buyers as well as consumers. For a brand that already sells in the Nordics through marketplaces or its own webshop, a specialist beauty retailer like Beautycos adds credibility with salon professionals and shoppers who look for professional brands.

How eBrands looks at Beautycos

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic beauty retail closely. If you are thinking about Denmark or the wider Nordics and want to see how a retailer like Beautycos could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Beautycos Denmark
• Beautycos customer reviews on Trustpilot

Beautylish is a US online beauty retailer and community known for its curated range of prestige and indie make-up, skincare, haircare and beauty tools. At beautylish.com, shoppers find brands such as Charlotte Tilbury, Hourglass, Natasha Denona, Chantecaille and Oribe, together with tutorials, reviews and launches. For a beauty brand with a strong following among beauty enthusiasts, Beautylish is a specialist channel in the US.

Who is behind Beautylish

Beautylish is a privately held company in the San Francisco Bay Area, led by co-founder and CEO Nils Johnson, who earlier co-founded Crunchyroll and was an early investor in companies such as Warby Parker and Everlane. Beautylish started in 2010 as a community where beauty fans shared advice and tutorials, and later added a store. It now has between 100 and 200 employees.

What the shopper sees

Beautylish combines a curated store with community content. Its "Launch Club" and new-arrival coverage keep enthusiasts coming back for launches and limited editions, and it offers a rewards programme and flexible, interest-free payment options. Beautylish also owns its own skincare brand, Good Molecules, and has partnered with make-up artists on product lines, such as Wayne Goss's brush collection.

How brands can work with Beautylish

Beautylish is a curated retailer, not an open marketplace. It selects the brands it carries. A brand approaching Beautylish should be ready with:

• A brand with a real following among beauty enthusiasts, often prestige, artistry-focused or indie.
• Launch and content support, since Beautylish's audience responds to launches, tutorials and stories.
• US cosmetics compliance, including FDA labelling and MoCRA registration and listing requirements.
• US stock and reliable supply for launches and restocks.

Why Beautylish matters for brands

Beautylish reaches a highly engaged US beauty audience that follows launches closely. A listing there can build credibility with beauty fans and support a brand's wider US presence.

How eBrands looks at Beautylish

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Beautylish could sit alongside the channels you already use in the US, we are happy to talk it through.

Useful links

• Beautylish

Bed Bath & Beyond and Overstock are two US online home retailers owned by Bed Bath & Beyond, Inc., formerly known as Overstock.com and later Beyond, Inc. Bed Bath & Beyond focuses on home essentials, furniture, patio and rugs, while Overstock focuses on deals, closeouts and brand-name products at discounted prices. For a home brand, these sites are a route to value-seeking US shoppers.

Who is behind Bed Bath & Beyond and Overstock

Overstock.com bought the Bed Bath & Beyond brand and intellectual property for USD 21.5 million in 2023, after the original Bed Bath & Beyond went bankrupt, and rebranded its website as Bed Bath & Beyond. It relaunched Overstock.com as a separate site in March 2024. In 2025 the parent company changed its name to Bed Bath & Beyond, Inc. It is headquartered in Murray, Utah, and listed on the New York Stock Exchange. Its brands also include buybuy BABY, and it has a partnership with Kirkland's Home to open smaller physical store formats.

What the shopper sees

• Bed Bath & Beyond returns to its classic kitchen, bed and bath categories, plus furniture, patio and rugs at many price points, with a gift registry and well-known coupons.
• Overstock sells closeouts, liquidation stock, factory-direct and reverse-logistics merchandise, and has added a luxury section with designer handbags and shoes.

A business in transformation

The company went through a major restructuring in 2025, cutting its workforce and millions of products from the Bed Bath & Beyond site to focus on a higher-margin range. Revenue fell in 2025 compared with the year before, while the company worked to return to growth. It has opened a Bed Bath & Beyond store in the Nashville area and plans more small-format stores.

How brands can work with the company

The company works with suppliers who sell products through its sites, often shipping orders directly to customers. A brand considering these sites should be ready with:

• Home products that fit Bed Bath & Beyond's home focus or Overstock's deal and closeout model.
• Competitive pricing for value-seeking shoppers.
• US drop shipping and returns.
• Strong product content, especially for furniture and larger items.

Why it matters for brands

Bed Bath & Beyond is still one of the best-known home brands in the US, and Overstock offers a route for surplus or closeout stock. Given the company's ongoing transformation, brands should look carefully at terms and volumes.

How eBrands looks at Bed Bath & Beyond and Overstock

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home brand and want to see whether these sites fit your US plans, we are happy to talk it through.

Useful links

• Bed Bath & Beyond
• Overstock
• Digital Commerce 360: Beyond renames itself Bed Bath & Beyond

Beliani is a Swiss online furniture and home furnishings retailer that sells its own affordable, design-led range in 19 European countries. It sells sofas, beds, tables, chairs, garden furniture, lighting and home accessories through its own country websites and through marketplaces such as Amazon and Galaxus. For brands, Beliani is mainly a fast-growing competitor and an example of a successful online-only furniture business.

Who is behind Beliani

Beliani was founded in 2009 by the brothers Stephan and Michael Widmer and is headquartered in Baar, Switzerland. It has grown its revenue by around 25% a year since 2014, which put it on the Financial Times list of Europe's fastest-growing companies. In 2024 revenue was EUR 133 million, and the company expected EUR 150 to 160 million for 2025. Beliani has more than 700 employees, with large operations in Poland and Germany, while Switzerland remains its strongest market. It added Belgium and Romania in early 2025.

How Beliani works

• Online only. Beliani sells only online and skips physical stores and intermediaries to keep prices low.
• Own range, sourced directly. It sources products directly from manufacturers around the world, with central quality control and a reported return rate of about 3%.
• Fast-moving assortment. Beliani uses AI and real-time sales data to replace up to a third of its range each year, which it compares to a fast-fashion model.
• Multichannel. Besides its own websites, it sells on Amazon and Galaxus and planned to go live on Temu in 2026.

What this means for brands

Beliani sells mainly its own products, so it is not a typical channel for outside brands to list on. For furniture and home brands, it is a strong price competitor across Europe and shows how much of the furniture market has moved online. Manufacturers of furniture and home products may find it a potential sourcing customer.

How eBrands looks at Beliani

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home or furniture brand and want to understand how to compete with online players like Beliani, we are happy to talk it through.

Useful links

• Beliani
• Bilanz: Beliani's growth and Temu plans (in German)

BENU Farma is the online pharmacy of BENU Farmacia, a network of more than 350 pharmacies in Italy. At benufarma.it, it sells over-the-counter medicines and parapharmacy products for health, beauty and wellbeing, with more than 17,000 products and weekly offers. It also runs a marketplace where selected third-party sellers can sell to BENU's customers. For a health, beauty or wellness brand, it is a route to Italian shoppers through a well-known pharmacy brand.

Who is behind BENU Farma

BENU is part of PHOENIX Pharma Italia, which was formed in 2023 by merging Comifar, a leading Italian pharmaceutical distributor, with ADMENTA Italia, Italy's largest pharmacy retail operator. PHOENIX Pharma Italia belongs to the European PHOENIX group, which uses BENU as its pharmacy brand in several European countries. In its 2025/26 financial year, PHOENIX Pharma Italia grew revenue by 6.5%. Its network of BENU franchise and affiliated pharmacies grew from 130 to 680 in three years, with a target of 750 by the end of 2026.

What the shopper sees

Shoppers on benufarma.it can choose home delivery or free pick-up in a BENU pharmacy. BENU combines its online shop with a loyalty card, regular promotions and pharmacist advice in its stores.

The BENU Farma marketplace

The marketplace runs on Mirakl and serves the Italian market. A brand considering it should know the following:

• Italy only. Content must be in Italian, and offers are for Italian customers.
• Pharmacy compliance. Products must meet the rules for their category, such as cosmetics, food supplements or medical devices, and some ingredients need special declarations.
• Correct Italian VAT for each product.
• Fast fulfilment to Italian customers, within BENU's handling times.
• Integration through Mirakl or a multichannel tool such as Base.com.

Why BENU Farma matters for brands

BENU combines a trusted pharmacy name, a growing store network and an online shop. Its marketplace lets brands reach Italian pharmacy shoppers without a traditional listing in every store.

How eBrands looks at BENU Farma

eBrands sells on the BENU Farma marketplace and works with brands on marketplaces across Europe and North America. If you want to see how BENU Farma could sit alongside the channels you already use in Italy, we are happy to talk it through.

Useful links

• BENU Farma
• PHOENIX Pharma Italia results and BENU growth (in Italian)

Beslist is a Dutch and Belgian price comparison site where shoppers compare products, prices, delivery times and reviews from many webshops. Besides sending traffic to webshops, it lets shoppers order and pay directly on Beslist through its checkout. For a brand or webshop selling in the Benelux, Beslist is an additional channel to gain visibility and sales.

Who is behind Beslist

Beslist is one of the best-known comparison sites in the Netherlands and also operates in Belgium. It has reported around 350,000 visitors a day, and a Shopify guide puts its traffic at about 4.1 million visitors a month. It covers a very wide range of categories, with close to 1,000 active categories, including home and living, which is one of its largest areas.

How selling via Beslist works

• Comparison listings. Webshops send their product feed to Beslist, and their offers appear next to competitors' offers.
• Beslist checkout. Shoppers can buy directly on Beslist and pay there. Orders then go to the seller to ship.
• Cost per sale. Through the checkout, sellers pay a commission only on paid orders, with no fixed monthly fee. According to ChannelEngine, commissions range from about 3% to 15%, depending on the category.
• Integration. Sellers connect through a product feed and multichannel tools such as ChannelEngine.

What a brand needs

• Competitive prices, since shoppers compare offers side by side.
• A clean product feed with EANs, good titles and images.
• Dutch and, for Belgium, French content.
• Fast delivery and good reviews, which influence where shoppers buy.

Why Beslist matters for brands

Beslist reaches Dutch and Belgian shoppers at the moment they compare prices, and its pay-per-sale model means sellers only pay when they sell. For brands with competitive prices, it can add sales next to bol and Amazon.

How eBrands looks at Beslist

eBrands works with brands on marketplaces across Europe and North America. If you want to see how Beslist could sit alongside the channels you already use in the Benelux, we are happy to talk it through.

Useful links

• Beslist.nl
• ChannelEngine: Selling on Beslist (in Dutch)

Best Buy is the largest specialty retailer of consumer electronics in the United States, selling through more than 900 US stores and bestbuy.com. In August 2025 it opened Best Buy Marketplace, which lets selected third-party sellers list products on its website and app. For a brand in electronics, tech accessories, smart home or a growing range of adjacent categories, Best Buy is now reachable both as a vendor and as a marketplace seller.

Who is behind Best Buy

Best Buy was founded in 1966 in Minnesota and is listed on the New York Stock Exchange (ticker BBY). In fiscal 2026, which ended on 31.01.2026, revenue was USD 41.69 billion. At that date Best Buy operated 1,068 stores: 926 in the United States, including 886 Best Buy stores, and 142 in Canada. About a third of US sales are online, and in the holiday quarter online made up 39% of domestic revenue. Best Buy plans to open new US stores in fiscal 2027, its first domestic store growth in more than a decade.

Best Buy Marketplace

Best Buy launched its US marketplace in August 2025 on Mirakl, the same technology behind Best Buy Canada's marketplace, which has run since 2016. At launch the marketplace had around 500 vetted sellers, and it more than doubled the number of products available on bestbuy.com. Best Buy chose sellers who can deliver a high-quality customer experience and match its return policy.

The marketplace is not limited to electronics. It added categories such as seasonal décor, automotive tech, office and home, movies and music. In the fourth quarter of fiscal 2026, its gross merchandise value was about USD 300 million.

Advertising with Best Buy Ads

Best Buy runs its own retail media business, Best Buy Ads. The number of advertising partners almost doubled in fiscal 2026 to around 750, helped by marketplace sellers that started advertising after the launch.

How brands can sell through Best Buy

• As a marketplace seller. Brands apply through the Best Buy Marketplace application on Best Buy's website. Once approved, they set up their store and manage offers, orders and stock through Mirakl.
• As a vendor. Best Buy buys products and sells them in stores and online, which typically means working with Best Buy's merchant teams and its vendor requirements.

A brand considering the marketplace should be ready with:

• US fulfilment, with stock in the United States and delivery times that meet shopper expectations.
• A return policy that matches Best Buy's own, which Best Buy has made a condition for sellers.
• Strong product content and data, including specifications that tech shoppers use to compare products.
• A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
• Customer service capacity for US shoppers.

Why Best Buy matters for brands

Best Buy's marketplace is still young and curated, which means fewer sellers per category than on the largest US marketplaces. Brands sell under a retailer that US shoppers already trust for technology, and they can also reach those shoppers through Best Buy Ads. For a brand already selling on Amazon or Walmart in the US, Best Buy is a natural next channel to test.

How eBrands looks at Best Buy

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about US expansion and want to see how Best Buy Marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Best Buy online store
• Best Buy investor relations
• Retail TouchPoints: Best Buy's marketplace is live

BHG Group is the Nordic region's leading online retailer for home improvement and home furnishings. It runs around 100 online shops under brands such as Bygghemma, Trademax, Nordic Nest, Hylte, Taloon, Furniturebox and Chilli, selling everything from building materials and garden products to furniture and Scandinavian design. For a home, garden or DIY brand, BHG is one of the most important online routes into the Nordic market.

Who is behind BHG Group

BHG Group, originally Bygghemma Group, was founded in 2012, is headquartered in Malmö, Sweden, and has been listed on Nasdaq Stockholm since 2018. It has about 1,700 employees, and around 60% of its sales come from Sweden. After three difficult years, BHG returned to organic growth of about 9% in 2025. In the fourth quarter of 2025 net sales rose 5.3% to SEK 3,037 million. Analysts estimate that BHG has about 11% of the Nordic online market in its categories.

Three business areas

• Home Improvement, with DIY brands for Nordic customers such as Bygghemma, Taloon and Hylte.
• Value Home, with affordable furniture and home brands for price-conscious European customers, such as Trademax and Furniturebox.
• Premium Living, led by Nordic Nest, which sells Scandinavian design. Nordic Nest's order intake passed SEK 500 million in November 2025 for the first time, and it opened its first store outside Sweden, in Hamburg, in October 2025.

How brands can work with BHG

BHG works with suppliers and brand partners who sell through its online shops. It is also growing its own brands. A brand approaching BHG should be ready with:

• Products that fit one of BHG's shops and business areas.
• Nordic product content in Swedish, Norwegian, Danish and Finnish.
• Logistics into the Nordics, including for bulky products.
• Competitive pricing, especially for the Value Home shops.
• EU and Nordic compliance for the category.

Why BHG matters for brands

BHG reaches Nordic shoppers across many specialist shops, so one relationship can cover several countries and customer segments.

How eBrands looks at BHG Group

eBrands is headquartered in Helsinki and works with brands on marketplaces and retail channels across Europe and North America. If you have a home or garden brand and want to see how BHG could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• BHG Group
• BHG Group year-end report 2025

BigBuy is a Spanish B2B wholesaler and dropshipping platform that supplies products to online sellers across Europe. Its catalogue of around 200,000 products from about 5,000 brands is sold to webshops and marketplace sellers, and BigBuy ships orders directly to their end customers from its warehouse in Valencia. For brands, BigBuy works both ways: as a supplier for resellers and as a partner that can push a brand's stock to many online channels.

Who is behind BigBuy

BigBuy was founded in Valencia, Spain, in 2010 by Salvador Esteve, starting as an online store before becoming a wholesaler focused only on e-commerce. Dropshipping now makes up about 80% of its turnover. All logistics run from its central warehouse in Valencia, and BigBuy offers wholesale prices even for single units. In 2025 it raised EUR 4 million to support its next phase of growth.

How BigBuy works

• For resellers. Online stores and marketplace sellers buy from BigBuy's catalogue at wholesale prices. BigBuy stores the stock and ships orders straight to the end customer, so resellers don't need their own warehouse.
• For brands and suppliers with stock. BigBuy helps manufacturers, traditional brands, digitally native brands and wholesalers sell more online, through its network of resellers and through its own sales on e-commerce sites and marketplaces across Europe.
• Technology. BigBuy provides integrations and synchronisation tools so resellers can connect their stores and marketplaces to its catalogue.
• Own and white-label products. BigBuy also develops its own brands and offers white-label products.

What a brand should think about

• Channel control. Through BigBuy's network, a brand's products may appear on many webshops and marketplaces, which affects pricing and brand presentation.
• Price position across a reseller network that competes on price.
• Content and compliance in the languages and markets where resellers sell.
• Stock in Spain, since BigBuy ships from its Valencia warehouse.

Why BigBuy matters for brands

BigBuy can give a brand fast distribution across many European online channels without managing each reseller directly. It suits brands that want reach more than tight control of where and how their products appear.

How eBrands looks at BigBuy

eBrands works with brands on marketplaces and retail channels across Europe and North America, and helps brands decide how much control they want over their channels. If you want to see whether a distribution model like BigBuy fits your plans, we are happy to talk it through.

Useful links

• What is BigBuy
• Cross-Border Magazine: Interview with BigBuy

BIG W is an Australian discount department store chain selling toys, home, electronics, clothing, baby, beauty and seasonal products at low prices. Besides its stores and website, it runs BIG W Market, an online marketplace where selected third-party sellers offer an extended range to BIG W customers. For a brand that wants to reach Australian families, BIG W Market is one of the marketplaces of Australia's largest retail group.

Who is behind BIG W

BIG W was founded in regional New South Wales in 1964 and is part of Woolworths Group, Australia's largest supermarket company. It operated 179 stores in 2025 and has around 18,000 employees. BIG W has been through difficult years: it reported an operating loss in the 2025 financial year, and in late 2025 Woolworths Group was reported to be exploring a sale of the business. Brands should keep an eye on how ownership develops.

BIG W Market and Woolworths MarketPlus

BIG W launched BIG W Market in November 2023 as a separate online-only section of its website. It runs on Woolworths MarketPlus, the Group's shared marketplace platform, which lets sellers manage products across the Group's marketplaces from one place. In 2025 Woolworths closed its MyDeal marketplace and focused its marketplace business on two sites: BIG W Market and Everyday Market on woolworths.com.au.

How selling on BIG W Market works

• Curated. Woolworths says BIG W Market and Everyday Market are curated, carefully selecting sellers, brands and products.
• One platform. Sellers apply through Woolworths MarketPlus and can reach customers on both BIG W Market and Everyday Market.
• Online only. Marketplace products are sold online and shipped by the seller to customers in Australia.
• Loyalty and promotion. Woolworths highlights Everyday Rewards and its email marketing as ways marketplace sellers can reach customers.

A brand considering BIG W Market should be ready with:

• Australian stock and delivery to customers across the country.
• Competitive pricing for a discount retailer.
• Product compliance with Australian rules for the category, such as toy and electrical safety standards.
• Strong product content for online shoppers.

Why BIG W matters for brands

BIG W is a familiar name for Australian families, and its marketplace links into Woolworths Group's wider customer base. For brands already selling in Australia on Amazon or their own webshop, it adds a retailer-led channel.

How eBrands looks at BIG W

eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond. If you are thinking about Australia and want to see whether BIG W Market fits your plans, we are happy to talk it through.

Useful links

• BIG W
• Woolworths MarketPlus
• Woolworths Group: MyDeal closure and marketplace focus (PDF)

Bilka is Denmark's only hypermarket chain, with large stores across the country selling groceries, electronics, home, clothing, toys and sports products, plus an online shop at bilka.dk. It is part of Salling Group, Denmark's largest retail group. For a brand that wants to reach Danish households, Bilka is one of the country's most important retailers.

Who is behind Bilka

Bilka belongs to Salling Group, which also runs Netto, føtex, the Salling department stores and the toy chain BR, and, since 2025, the Baltic grocery group Rimi. Salling Group is fully owned by the Salling foundations, so profits go back into the company and to donations. In 2025 the group's revenue grew 15.2% to DKK 83.2 billion, and Bilka, føtex and Netto all gained market share in Denmark. Bilka has 18 to 19 hypermarkets, and Salling Group is renovating them.

Online and delivery

Bilka's online shop sells a wide non-food range, with electronics being the largest category. In 2025 Salling Group chose Bilka to run its grocery home delivery, which now reaches 97% of Danish postcodes.

How brands can work with Bilka

Bilka works with brands as a retailer: Salling Group buys products for its stores and online shop. A brand approaching Bilka should be ready with:

• Products that fit a hypermarket range, from household and electronics to toys, sports and seasonal goods.
• Competitive pricing for a retailer that competes hard on price.
• Danish product content and labelling.
• EU and Danish product compliance for the category.
• Reliable supply for both stores and online.

Why Bilka matters for brands

Bilka and Salling Group reach a large share of Danish households every week, both in store and online. A listing at Bilka can give a brand national visibility in Denmark.

How eBrands looks at Bilka

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you want to see how Bilka could sit alongside the channels you already use in Denmark, we are happy to talk it through.

Useful links

• Bilka
• ESM: Salling Group 2025 results

Birchbox is a US beauty subscription service that sends members a monthly box of beauty and grooming samples and sells full-size products online. It helped create the beauty subscription box category and became known as a way for shoppers to discover new brands. For a beauty brand, Birchbox can be a sampling and discovery channel, but it has been through major ownership changes in recent years.

Who is behind Birchbox

Birchbox was founded in New York in 2010 by Katia Beauchamp and Hayley Barna. At its peak it raised close to USD 90 million, and in 2018 Walgreens took a minority stake and piloted Birchbox shop-in-shops in some stores. In 2021 the women's health company FemTec Health bought Birchbox for about USD 45 million. Under FemTec, Birchbox paused shipping boxes in late 2022 and closed its UK website. In May 2023 its assets were bought by Retention Brands, which invests in e-commerce and subscription businesses, and Birchbox restarted shipping monthly boxes.

What the shopper gets

Members receive a monthly box of beauty or grooming samples, personalised to their profile, and can buy full-size versions in the Birchbox shop. Birchbox Man, launched in 2012, offers grooming products for men.

How brands can work with Birchbox

Brands typically work with Birchbox by supplying samples for the boxes and products for the online shop. A brand considering Birchbox should think about:

• Sampling goals, such as getting the product in front of new customers and turning sample users into full-size buyers.
• Sample costs and volumes, since boxes need large numbers of samples.
• US cosmetics compliance, including labelling and MoCRA requirements.
• The company's current scale and terms, given its recent restructuring.

Why Birchbox matters for brands

Sampling is still a powerful way to win new beauty customers. Birchbox can offer that, but brands should check its current reach and terms before committing.

How eBrands looks at Birchbox

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see whether a sampling channel like Birchbox fits your plans, we are happy to talk it through.

Useful links

• Birchbox
• Retail Dive: Birchbox restarts shipping under new owner

Bitiba is a value-focused online pet supplies shop run by zooplus, Europe's leading online pet retailer. Next to the main zooplus shop, Bitiba offers pet food and accessories for dogs, cats and other pets, with an emphasis on low prices, in several European countries. For a pet brand, Bitiba is part of the zooplus group's reach across Europe.

Who is behind Bitiba

Bitiba belongs to zooplus, which was founded in Munich in 1999 and sells pet supplies online in around 30 European countries. Besides its main zooplus shops, the group runs the Bitiba shop brand, which zooplus reported operating in 14 countries. zooplus had revenue of about EUR 2.7 billion in 2023. It was taken private in 2021 by investors Hellman & Friedman and EQT, and Lionel Desclée became CEO in September 2025. zooplus also sells its own brands, such as Concept for Life and Wolf of Wilderness.

What the shopper sees

Bitiba offers a selected range of pet food and accessories at low prices, delivered to the shopper's home, with the same logistics behind it as zooplus.

How brands can work with Bitiba

Bitiba and zooplus work as an online retailer, buying products from pet brands and suppliers. A brand approaching the zooplus group should be ready with:

• Pet products with clear demand, such as food, treats, care or accessories.
• Competitive pricing, especially for the value-focused Bitiba shops.
• EU pet food and product compliance, including labelling rules for pet food.
• Product content in many languages for zooplus and Bitiba country shops.
• Reliable supply into zooplus's European logistics network.

Why Bitiba matters for brands

Through zooplus and Bitiba, a pet brand can reach pet owners across many European countries through one retail relationship, at both premium and value price points.

How eBrands looks at Bitiba

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how the zooplus group could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Bitiba
• zooplus

Blokker is one of the best-known household retailers in the Netherlands, selling kitchenware, household goods, small appliances, home décor and toys in its stores and at blokker.nl. Through its marketplace, Blokker Connect!, selected third-party sellers can sell products on blokker.nl. For a brand in home, kitchen or household products, Blokker Connect! is a curated route to Dutch shoppers.

Who is behind Blokker

Blokker dates back to 1896 and is a familiar name on Dutch shopping streets. In 2016 Blokker opened its webshop to outside sellers through what was then called Nextail Connect!, built on Mirakl. It started with around 10,000 products from a handful of partners, and the marketplace has since become Blokker Connect!.

Blokker Connect!

• Reach. According to integration partner EffectConnect, blokker.nl has about 4 million visitors a month.
• Categories. Sellers can sell in more than 20 categories, including home appliances, household and cleaning, cooking and dining, personal care, pet supplies, toys, and home and leisure.
• A closed marketplace. Blokker selects its sales partners and prefers sellers who connect through an integrator.
• Fees. EffectConnect reports a monthly selling fee of EUR 49. Other terms are set in the seller agreement.

How selling on Blokker Connect! works

• Product data and offers. Sellers provide product content, prices, stock and delivery times through Mirakl.
• The seller fulfils. The seller handles delivery, returns and customer service for its orders.
• High service standards. Integration partners report that Blokker expects delivery reliability of 98%.
• Dutch content mapped to Blokker's categories.

Why Blokker matters for brands

Blokker is a trusted household name in the Netherlands, and its curated marketplace offers a smaller, more focused alternative to large general marketplaces for home and kitchen products.

How eBrands looks at Blokker

eBrands works with brands on marketplaces across Europe and North America. If you have a home or kitchen brand and want to see how Blokker Connect! could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Blokker
• EffectConnect: Selling on Blokker

Bol is the largest online store and marketplace in the Netherlands and Belgium. At bol.com, 14 million active customers shop a range of about 63 million items, most of them sold by more than 43,000 sales partners. For a brand that wants to sell in the Benelux, bol is usually the first marketplace to consider.

Who is behind bol

Bol started in 1999 as an online bookstore and is now part of Ahold Delhaize, the Dutch-Belgian food retail group behind Albert Heijn, which acquired it in 2012. As of 31.03.2026, bol had 14 million active customers in the Netherlands and Belgium, a range of 63 million items and 43,300 sales partners selling through the platform. In 2025 bol launched bol.checkout, which lets shoppers order and pay at participating webshops with their bol account.

What the shopper sees

Bol covers almost every category, from books, toys and electronics to home, garden, beauty, baby and sports. Shoppers buy from bol itself and from sales partners in the same store, with one checkout and one customer account. Bol has pick-up points at Albert Heijn stores, and its brand promise centres on reliable, easy shopping from inspiration to service.

How selling on bol works

Bol is an open marketplace for professional sellers, who apply through the bol partner programme. A brand considering bol should know the following:

• Two countries, one account. The same seller account sells to shoppers in the Netherlands and Belgium.
• Dutch content. Listings need Dutch product content, and French matters for reaching shoppers in Wallonia.
• EAN codes and catalogue data. Products are matched to bol's catalogue by EAN, so clean product data is the starting point.
• Fees per sale. Bol charges selling costs per item sold, which vary by category.
• Fulfilment by bol. With Logistics via bol (LVB), the brand sends stock to bol's warehouse and bol stores, ships and handles returns. Sellers who ship themselves can use Shipping via bol for delivery at bol's rates.
• Delivery promise. Bol shows shoppers a delivery promise, and sellers are measured on meeting it.
• Advertising. Sponsored Products let sellers promote their listings in bol's search results and on product pages.
• Non-EU sellers. Bol opened its marketplace to sellers from outside the EU in 2025, so competition in some categories is rising.

Already selling elsewhere? How bol fits in

For a brand on Amazon, bol is the way to reach Dutch and Flemish shoppers who start their online shopping on bol rather than Amazon. The work is mostly in Dutch-language content, delivery that meets bol's promise, and pricing that holds up next to other sellers of the same EAN.

How eBrands looks at bol

eBrands sells on bol and works with brands on marketplaces across Europe and North America. If you are thinking about the Benelux and want to see how bol could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• bol.com
• About bol
• Sell on bol (partner programme)

Bonami is one of Central and Eastern Europe's leading online retailers for furniture, home décor and garden products. From its base in Prague, it sells in 11 markets across the region, combining a large online range with a growing number of stores. For a home or furniture brand, Bonami is a route into Czechia, Slovakia, Poland, Hungary, Romania and other CEE countries.

Who is behind Bonami

Bonami was founded in 2013 and belongs to the Czech investment group Miton. It started with flash sales and moved to a permanent range, which now runs to around 60,000 products. Bonami has expanded from Czechia into Slovakia, Poland, Romania and Hungary, and later Slovenia, Croatia, Lithuania and Latvia, and now serves 11 markets. It runs a central warehouse in Jenč near Prague and its own delivery service.

Online and stores

Bonami is an online player that also opens physical stores. It has seven stores in Czechia, Slovakia and Hungary, plus a kitchen studio in Prague. The stores serve as pick-up points, which account for almost a third of orders in those markets, and as places where customers can get advice and then order online.

How brands can work with Bonami

Bonami is a retailer, not an open marketplace. It buys products from brands and suppliers, and it also develops co-branded collections and its own lines as part of a strategy to control more of its value chain. A brand approaching Bonami should be ready with:

• Design-led home, furniture or garden products that fit Bonami's range.
• Strong imagery for online sales.
• Product content for many CEE languages.
• Competitive wholesale pricing.
• Reliable supply to Bonami's warehouse in Czechia.

Why Bonami matters for brands

Bonami gives home brands one relationship that covers many Central and Eastern European markets, where online furniture shopping is still growing.

How eBrands looks at Bonami

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home brand and want to see how Bonami could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Bonami
• MediaGuru: Bonami's stores and markets (in Czech)

Bonanza is a US online marketplace where independent sellers list new and used items in their own "booths", or storefronts. It launched in 2008 as a seller-friendly alternative to eBay, focused on fixed-price listings rather than auctions. For a brand, Bonanza is a small, low-barrier marketplace that can add some extra reach, mostly in the US.

Who is behind Bonanza

Bonanza is operated by Bonanza Worldwide, LLC. It has positioned itself as an independent marketplace for small sellers, with a booth for each seller and tools to bring traffic from outside the platform.

How selling on Bonanza works

• Booths. Each seller gets a booth where they list products, and buyers pay the seller directly through the seller's own PayPal, Stripe or Amazon Pay account.
• Fees. Since 01.05.2025 Bonanza charges a final value fee of at least 11% of the final offer value, which includes shipping, plus a USD 0.25 transaction fee for sellers without a membership plan. Before that, the base fee was 3.5%.
• Memberships. Paid plans, such as a Gold membership, add perks like unlimited listings and waived transaction fees. Higher-volume sellers without a plan may face listing fees.
• Advertising. Bonanza moved advertising to the seller level, so sellers choose how much to promote their listings.
• Referral credits. Sales a seller drives through their own referral link earn back the final value fee as Bonanza Ads credit.

What a brand should think about

• Limited reach compared with large marketplaces, so expected sales are modest.
• Rising fees, which some long-time sellers have criticised.
• Low effort to list, since products can be imported from other platforms.

Why Bonanza matters for brands

Bonanza is a niche channel. It can add incremental sales with little setup, but it is unlikely to be a core channel for most brands.

How eBrands looks at Bonanza

eBrands works with brands on marketplaces across Europe and North America and helps them focus on the channels that matter most. If you want to see whether a smaller marketplace like Bonanza is worth the effort for your brand, we are happy to talk it through.

Useful links

• Bonanza
• EcommerceBytes: Bonanza's 2025 fee changes

Boots is the UK's leading health and beauty retailer and pharmacy chain, with around 1,800 stores and a large online business at boots.com. Since 2023 it has run Boots Marketplace, where selected brands and manufacturers can sell health, beauty, baby and wellness products directly to Boots customers. For a brand in these categories, Boots is one of the most important retail channels in the UK.

Who is behind Boots

Boots is headquartered in Nottingham and is part of Walgreens Boots Alliance. Besides its pharmacies and health services, it is known for its own beauty brand No7 and for launching new and cult beauty brands, such as Elemis. Its Boots Advantage Card is one of the UK's best-known loyalty schemes.

Boots Marketplace

Boots launched its marketplace in spring 2023, built on Mirakl. Marketplace products are integrated into boots.com, so customers buy them next to Boots' own range, with one checkout and Boots Advantage Card points. Boots said the marketplace would add hundreds of new brands, from established names to newer sellers, and help it be first to market with emerging brands.

Who can sell on Boots Marketplace

• Brands and manufacturers. Boots has said marketplace sellers are mainly brands and manufacturers rather than wholesalers and resellers.
• Curated. Boots carries out due diligence on all marketplace ranges to make sure they meet the same standards as its own range.
• Categories. Health, beauty, baby and wellness. Licensed medicines were not part of the initial marketplace range.

A brand considering Boots Marketplace should be ready with:

• UK compliance for the category, such as cosmetics, food supplements or baby products, with documentation for claims.
• UK delivery and returns.
• High-quality product content that meets Boots' standards.
• A Mirakl connection, directly or through a multichannel tool.

Why Boots matters for brands

Boots is a trusted name for UK health and beauty shoppers, and its marketplace gives brands access to its online customers and loyalty scheme without a full store listing.

How eBrands looks at Boots

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Boots Marketplace could sit alongside the channels you already use in the UK, we are happy to talk it through.

Useful links

• Boots
• The Pharmacist: Boots announces its marketplace

Boozt is one of the leading online stores for fashion and lifestyle in the Nordics. At boozt.com it sells a curated mix of Nordic and international brands across women's, men's and kids' fashion, sports, beauty and home, and it runs the outlet store Booztlet.com for earlier-season stock. For a brand in fashion, sport, beauty or home that wants to reach Nordic shoppers, Boozt is one of the most important online retail partners.

Who is behind Boozt

Boozt started in 2007 and launched Boozt.com in 2011. The company is listed on Nasdaq Stockholm and is part of the large cap indices in both Stockholm and Copenhagen. In 2025 net revenue was SEK 8,287 million. Kids, Sport, Beauty and Home made up 44% of revenue on Boozt.com, up from 42% the year before, as Boozt grows beyond fashion. In the second quarter of 2025 alone, around 300,000 new customers shopped on Boozt.com and Booztlet.com.

What the shopper sees

Boozt is a multi-brand online department store with a selected range rather than an endless one, and it focuses on fast delivery and customer service. All orders ship from Boozt's own highly automated fulfilment centre in Ängelholm, Sweden. Booztlet.com sells previous-season stock and larger stock lots at outlet prices, so Boozt can clear inventory without discounting on its main store.

How brands can work with Boozt

Boozt is a retailer, not an open marketplace. It selects the brands it carries and works with them as brand partners, holding the stock in its own fulfilment centre and selling it on Boozt.com, with Booztlet.com as the outlet for previous seasons. A brand approaching Boozt should be ready with:

• A brand that fits Boozt's curated, mid-market to premium range and its Nordic customer.
• Seasonal collections and reliable deliveries into Boozt's fulfilment centre in Sweden.
• Strong product content, including good images and accurate size and product data.
• Pricing that works across Nordic currencies and alongside the brand's other retailers.
• Compliance with EU product rules for the category, such as textile labelling, cosmetics rules for beauty, or toy safety for kids.

Why Boozt matters for brands

Nordic shoppers trust Boozt, and its growth in kids, sport, beauty and home means it is no longer only relevant for fashion brands. A listing on Boozt puts a brand next to well-known Nordic and international labels, in front of shoppers who expect fast delivery and good service.

How eBrands looks at Boozt

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic online retail closely. If you are thinking about the Nordics and want to see how a retailer like Boozt could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Boozt.com
• Boozt Group reports and presentations

Boulanger is one of France's leading retailers of home appliances, consumer electronics and multimedia, with around 220 stores and one of the country's top 15 e-commerce sites. Its marketplace on boulanger.com lets selected sellers offer products next to Boulanger's own range. For a brand in electronics, appliances, gaming, smart home or refurbished tech, Boulanger is a key French channel.

Who is behind Boulanger

Boulanger has served customers in France for more than 70 years and belongs to the Mulliez family's group of companies. It also created the discount chain Electro Dépôt in 2004. Boulanger's sales grew from EUR 2.9 billion in 2018 to EUR 4.6 billion in 2022, and online sales made up close to 30% of revenue in 2024. In 2025 Boulanger launched a new brand platform and visual identity.

The Boulanger marketplace

Boulanger's ambition is to build France's leading marketplace for high-tech and home appliances. It is looking for committed European merchants in strategic areas such as home comfort, multimedia and refurbished products, as well as premium and differentiating brands, gaming, and accessories and peripherals. Boulanger expects partners to share its values, "Pro, simple, sympa", and to deliver operational excellence throughout the customer experience.

How selling on Boulanger works

• Selection. Sellers apply through Boulanger's "Devenir vendeur marketplace" page and are selected by its marketplace team.
• Mirakl. The marketplace runs on Mirakl, connected directly or through a multichannel tool.
• Fees. According to integration partners, Boulanger charges a Mirakl subscription of EUR 40 excluding VAT per month, billed only in months with sales, plus a commission set by category.
• Checkout and ranking. Payment runs through Boulanger, and partner offers rank by relevance after Boulanger's own stock.
• French content and eco-fees. Products need French content and the French eco-contribution for electrical and electronic equipment.

Why Boulanger matters for brands

Boulanger is a trusted name for French electronics and appliance shoppers, both online and in stores. Its curated marketplace offers a focused alternative to the largest general marketplaces in France.

How eBrands looks at Boulanger

eBrands works with brands on marketplaces across Europe and North America. If you have an electronics or home brand and want to see how Boulanger could sit alongside the channels you already use in France, we are happy to talk it through.

Useful links

• Boulanger: become a marketplace seller (in French)
• e-tailize: Selling on Boulanger

B&Q is the UK and Ireland's largest home improvement and garden retailer, selling online at diy.com and in its stores. Its marketplace on diy.com is one of the fastest-growing retailer marketplaces in the UK, with more than two million products from third-party sellers. For a DIY, garden, home or tools brand, B&Q Marketplace is one of the most important UK channels outside Amazon.

Who is behind B&Q

B&Q is part of Kingfisher plc, the London-listed home improvement group that also owns Screwfix in the UK, Castorama and Brico Dépôt in France, Castorama in Poland, and Brico Dépôt in Spain and Portugal. Kingfisher's total sales were about GBP 12.8 billion in its latest full year. The group has now launched marketplaces across all its main banners, and its total marketplace GMV grew 62%.

B&Q Marketplace

• Fast growth. In the first half of 2025/26, B&Q Marketplace GMV grew 45.4% to GBP 228 million.
• A large range. There are more than 2.1 million marketplace products on diy.com, compared with around 40,000 products sold by B&Q itself, and marketplace products make up around 40% of diy.com sales.
• New customers. About half of marketplace customers are new to diy.com, and around 15% of them go on to buy B&Q's own products.
• Click and collect. Kingfisher is piloting marketplace click and collect in around 300 B&Q stores.

How selling on B&Q works

• Mirakl. Sellers manage their business on Mirakl, which connects to many multichannel tools and APIs.
• Cross-border sellers. Sellers from Ireland, Italy, Poland, the Netherlands, Spain and Germany can now sell to UK customers.
• Sponsored product ads help sellers gain visibility on diy.com.
• UK delivery and returns are the seller's responsibility, with UK customs and VAT for non-UK sellers.
• Product compliance with UK rules for the category, such as electrical safety or UKCA/CE marking.

Why B&Q matters for brands

B&Q is a trusted name for UK homeowners and tradespeople, and its marketplace brings a large, growing audience with a clear home improvement focus. Kingfisher's other marketplaces in France, Poland and Iberia can extend the same relationship to more countries.

How eBrands looks at B&Q

eBrands works with brands on marketplaces across Europe and North America. If you have a home, garden or DIY brand and want to see how B&Q Marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• B&Q (diy.com)
• ChannelX: B&Q Marketplace welcomes European sellers
• ChannelX: Kingfisher's marketplaces

Brandboom is a US-based B2B wholesale platform that brands use to present their collections to retail buyers and take wholesale orders online. It combines digital line sheets and presentations, order management and a wholesale marketplace where buyers discover new brands. For a brand selling wholesale, especially in fashion, accessories and lifestyle, Brandboom is a tool to run and grow its retailer business.

Who is behind Brandboom

Brandboom describes itself as the preferred wholesale platform for B2B sellers and says it powers more than 5,000 international brands. Its marketplace has more than 200,000 active buyers, according to the company, and it works with brands, showrooms and sales agencies on one platform.

What Brandboom offers brands

• Line sheets and presentations. Brands build visual, always up-to-date digital line sheets, lookbooks and presentations that buyers can order from directly, including at trade shows.
• Order management. Orders, price lists, custom pricing, inventory, payments and shipping are handled in one place, with a full iOS app for reps.
• Buyer intent data. Brands can see which buyers viewed their line sheets and what they clicked, so reps can follow up at the right time.
• Marketplace. Brands can apply to the Brandboom Marketplace, where retail buyers browse categories and discover new brands next to established ones.
• Showrooms and reps. Showrooms and sales agencies work with their brands on the same platform, with commission tracking for reps.
• Integrations with Shopify, Stripe, PayPal including Pay Later, Shippo, ApparelMagic and more.

What it costs

Brandboom publishes its pricing, with plans starting at USD 83 per month. Marketplace access is applied for separately.

What a brand needs

• Wholesale-ready pricing and terms, such as wholesale price, MSRP and order minimums.
• Strong imagery and product data for line sheets.
• A plan for buyer outreach, since the platform works best when the brand actively invites and follows up with buyers.
• Fulfilment capacity for wholesale orders.

Why Brandboom matters for brands

Brandboom helps brands run wholesale professionally without building their own B2B tools, and its marketplace adds a source of new retail buyers.

How eBrands looks at Brandboom

eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale. If you want to see how a platform like Brandboom could support your retail growth, we are happy to talk it through.

Useful links

• Brandboom
• Brandboom: platform and pricing overview

Brekz is a Dutch online pet specialist selling pet food, care products and accessories for dogs, cats and other pets. It describes itself as one of the ten largest online pet food shops in Europe and serves customers in more than eight European countries, including the Netherlands, Belgium, Germany, France, Italy, Denmark and Austria. For a pet brand, Brekz is a specialist online retailer with reach across Western Europe.

Who is behind Brekz

Brekz has grown over the past decade from a Dutch webshop into an online-only specialist retailer for pet food and care. It operates country webshops for its markets and competes mainly on price and service, offering a wide range of leading pet food brands with home delivery.

What the shopper sees

Shoppers find dog and cat food, treats, care and health products, travel accessories and other pet supplies from well-known brands, delivered to their door so they don't have to carry heavy bags home. Brekz focuses on consistently low prices and good service.

How brands can work with Brekz

Brekz is a retailer that buys products from brands and distributors and sells them through its country webshops. A brand approaching Brekz should be ready with:

• Pet products with strong demand, especially food, treats and care products.
• Competitive pricing, since Brekz competes on price with other online pet retailers.
• EU pet food and product compliance, including correct labelling for each market.
• Product content in several languages for Brekz's country shops.
• Reliable supply into the Netherlands.

Why Brekz matters for brands

Brekz gives a pet brand one relationship that covers several European markets, with a customer base that buys pet food regularly online.

How eBrands looks at Brekz

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how Brekz could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Brekz

BricoBravo is an Italian online marketplace specialising in DIY, home improvement, garden and outdoor living. It grew from a long-established family hardware business into a pure vertical marketplace, and it reaches a DIY community of more than 500,000 users in Italy. For a brand in tools, garden, outdoor furniture or home improvement, BricoBravo is a focused route to Italian shoppers.

Who is behind BricoBravo

BricoBravo traces its roots to an Italian hardware retailer founded in 1959 and built more than 20 years of e-commerce experience in home, garden and DIY. It launched its marketplace in 2022 and switched to the marketplace model in five months, growing its range from 15,000 to 210,000 products over that period. The marketplace runs on VTEX, with a dedicated SellerHub back office for sellers. BricoBravo also has local stores that work as pick-up points in some areas.

What the shopper sees

BricoBravo's shoppers are Italian consumers working on home, garden and renovation projects, from beginners to experienced hobbyists. Categories include tools and power tools, hardware, garden, outdoor furniture, pools, gazebos and garden sheds, storage, and home and lifestyle products. BricoBravo runs its own shopping events, such as BravoDay.

How selling on BricoBravo works

• Application. Sellers apply through BricoBravo's seller page, and BricoBravo reviews each application before opening an account.
• B2C only. The marketplace sells to consumers and does not support sales to professionals.
• Italy-focused. Content must be in Italian, and the marketplace serves Italian shoppers.
• The seller ships. Sellers ship orders to customers themselves with their own carriers.
• Fees. BricoBravo charges a monthly subscription plus a commission on each sale. Marketplace agency WeSell reports about EUR 39 a month and 13% to 15% commission, depending on category and agreement.
• Integration. Sellers connect through SellerHub or tools such as Lengow, Base.com, Centric Shoppingfeed or Bindcommerce.

Why BricoBravo matters for brands

BricoBravo offers a specialised DIY audience and relatively low competition compared with large general marketplaces. It suits brands with coherent home, garden or tool ranges, stable stock and accurate technical content, including seasonal products.

How eBrands looks at BricoBravo

eBrands works with brands on marketplaces across Europe and North America. If you have a DIY, garden or outdoor brand and want to see how BricoBravo could sit alongside the channels you already use in Italy, we are happy to talk it through.

Useful links

• BricoBravo
• Lengow: BricoBravo marketplace guide
• MarketRock: Selling on BricoBravo

Brico is one of Belgium's leading DIY and home improvement chains, and BricoPlanit is its larger-format sister brand. Both belong to Maxeda DIY Group, which also runs Praxis in the Netherlands. Since 2023, Brico.be and Praxis.nl have shared an online marketplace where selected third-party sellers sell DIY, garden and pet products. For a brand in these categories, Brico is a route to Belgian and Luxembourg shoppers through the Benelux's largest DIY retailer.

Who is behind Brico and BricoPlanit

Maxeda DIY Group is the market leader in DIY in the Benelux. It runs three formats: Praxis in the Netherlands, Brico in Belgium and Luxembourg, and BricoPlanit in Belgium. Together they have 339 stores and welcome more than one and a half million customers a week. Maxeda has also renewed its own brands at Praxis and Brico as one brand family.

The Brico and Praxis marketplace

Maxeda launched the first online DIY marketplace in the Benelux in 2023, built on Mirakl and integrated into Brico.be and Praxis.nl. At launch it added more than 10,000 products from vetted sellers to the 90,000 products already sold online, with the goal of eventually offering more than a million products. Maxeda describes the marketplace as the fastest-growing part of its business, with strong growth in DIY, garden and pets.

How selling on the marketplace works

• Belgium and the Netherlands together. Sellers list on both Brico and Praxis, reaching Belgian, Luxembourg and Dutch shoppers.
• Selected sellers. Maxeda vets the sellers it accepts.
• Fees. Integration partners report a monthly fee of EUR 66 excluding VAT covering both Brico and Praxis, plus a commission of 7% to 17% per product sold.
• Seller responsibility. The seller handles order fulfilment, customer service and product information.
• Languages. Brico.be serves both Dutch- and French-speaking Belgium, so content is needed in both languages.
• Integration. Sellers connect through Mirakl, directly or with a multichannel tool.

A brand considering the marketplace should also be ready with fulfilment and returns to Belgium and the Netherlands, complete product data with EANs, and product compliance for categories such as electrical tools, chemicals and garden products.

Why Brico matters for brands

Brico and BricoPlanit are well-known DIY names in Belgium, and the shared marketplace lets brands reach shoppers in three countries through one channel, with fewer competing sellers than on the largest general marketplaces.

How eBrands looks at Brico

eBrands works with brands on marketplaces across Europe and North America. If you want to see how the Brico and Praxis marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Brico
• Mirakl: Brico, BricoPlanit and Praxis launch their marketplace
• EffectConnect: Selling on Praxis and Brico

Bulletin is a US online wholesale marketplace that connects independent brands with retail buyers in categories such as home, gift, beauty, apparel, jewellery and lifestyle. Since 2022 it has been owned by Emerald Holding, the company behind the NY NOW trade show for gift and home. For an independent consumer brand, Bulletin is a way to find US retail stockists online, linked to one of the best-known wholesale events in the US.

Who is behind Bulletin

Bulletin was founded by Ali Kriegsman and Alana Branston, who started it as a newsletter about independent brands in 2015. It later ran membership-based retail stores and, during the pandemic, became a digital wholesale marketplace. In July 2022 Emerald Holding, which is listed on the New York Stock Exchange, acquired Bulletin. At that point, Bulletin connected more than 3,000 independent brands with more than 26,000 online-only and omnichannel retailers across the US. Both co-founders joined Emerald to lead Bulletin's growth.

How Bulletin works

• Curated brands. Bulletin supports independent brands, such as Piecework Puzzles, Golde, Kitsch and Brightland.
• Retail buyers range from online-only retailers and social shopping apps to boutiques, general stores and museum shops.
• Online and in person. Emerald combines Bulletin with its NY NOW Gift and Home show, so brands can connect with buyers both online all year round and at the event.

What a brand needs

• Wholesale pricing that leaves room for the retailer's margin.
• Strong product photos and brand story to stand out to independent buyers.
• US fulfilment for wholesale orders.
• Reasonable order minimums for small retailers.

Why Bulletin matters for brands

Bulletin's link with NY NOW gives brands a combined online and trade show route to US independent retail, particularly in gift and home.

How eBrands looks at Bulletin

eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you want to see how Bulletin could support your US retail plans, we are happy to talk it through.

Useful links

• Emerald
• Retail TouchPoints: Emerald acquires Bulletin

Bunnings is Australia and New Zealand's leading home improvement and garden retailer, with close to 300 large warehouse stores and an online business at bunnings.com.au. Through its marketplace, Bunnings MarketLink, selected third-party sellers offer products that Bunnings doesn't stock in its stores. For a brand in home, garden, appliances or outdoor living, MarketLink is a route to one of Australia's most visited retail websites.

Who is behind Bunnings

Bunnings is part of Wesfarmers, one of Australia's largest listed companies, and is its biggest earnings contributor. In the 2026 financial year, revenue grew 4.1% to AUD 20.4 billion and earnings grew 5.1% to AUD 2.46 billion. At the end of the year Bunnings had 288 warehouses, 65 smaller format stores, 26 trade centres, 110 Beaumont Tiles stores and 17 Tool Kit Depot stores. Bunnings has said that around 20 million Australians visit its website every month.

Bunnings MarketLink

Bunnings launched MarketLink in November 2022, built on Mirakl. Its goal is to offer products Bunnings doesn't normally sell in its warehouses, such as indoor furniture, kitchen appliances, home entertainment, kitchenware and homeware. The marketplace keeps growing, with new commercial and services marketplaces added in recent years. Bunnings also runs its own retail media business, Hammer Media, with screens in around 250 stores.

How selling on MarketLink works

• Trusted sellers. MarketLink is curated, and sellers must qualify for Bunnings' trusted seller programme.
• The seller manages the offer. Sellers manage their own range, set their retail price, fulfil orders directly to customers and handle customer enquiries.
• Complementary range. Bunnings focuses MarketLink on products that complement, rather than duplicate, what it sells in store.
• Mirakl. Sellers connect through Mirakl, directly or with a multichannel tool.

A brand considering MarketLink should be ready with Australian stock and delivery, product compliance with Australian standards (for example for electrical products), and strong product content.

Why Bunnings matters for brands

Bunnings is one of Australia's most trusted retail brands, and MarketLink gives brands access to its very large online audience without a store listing.

How eBrands looks at Bunnings

eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond. If you are thinking about Australia and want to see whether Bunnings MarketLink fits your plans, we are happy to talk it through.

Useful links

• Bunnings FY26 results
• Mirakl: Bunnings MarketLink

BUT is one of France's leading retailers of furniture, home equipment, appliances and electronics, with more than 300 stores across France and a website with more than 6 million unique visitors a month. Its marketplace on but.fr lets selected sellers offer products next to BUT's own range. For a brand in furniture, home, décor or appliances, BUT is a strong route to French households.

Who is behind BUT

BUT is owned by Mobilux, whose shareholders are the Austrian furniture group XXXLutz and the US investment firm CD&R. In 2020 Mobilux also bought Conforama, creating a group with close to 500 stores and around EUR 4.6 billion in combined sales.

The BUT marketplace

BUT's marketplace runs on Mirakl and focuses on home rather than every category. Marketplace sellers can benefit from BUT's omnichannel reach: visibility on but.fr, promotion in BUT's digital communication such as newsletters and sponsored offers, and the potential for cross-traffic with its stores. BUT has also used marketplaces to extend its own reach, for example by selling on Rue du Commerce with fast pick-up in its stores.

How selling on BUT works

• Selected sellers in home-related categories such as furniture, décor, appliances and electronics.
• French content mapped to BUT's categories, with good images and detailed product data.
• French eco-fees for furniture and electrical products, which must be declared with offers.
• Delivery of bulky items, since furniture and appliances often need special delivery and installation options.
• A Mirakl connection, directly or through a multichannel tool.

Why BUT matters for brands

BUT is a well-known name for French shoppers furnishing their homes, with a large store network behind its website. Its marketplace gives home brands a focused French channel next to Amazon.fr and Cdiscount.

How eBrands looks at BUT

eBrands works with brands on marketplaces across Europe and North America. If you have a home or furniture brand and want to see how BUT could sit alongside the channels you already use in France, we are happy to talk it through.

Useful links

• BUT
• Lengow: Selling on BUT marketplace (in French)

Carrefour is one of the world's largest food retailers and France's best-known hypermarket brand. Besides its stores, it runs the online shop carrefour.fr, which includes a marketplace where third-party sellers offer products alongside Carrefour's own range. For a brand in home, garden, electronics, sports, baby or grocery-adjacent categories, the Carrefour marketplace is a route to French shoppers through a retailer they use every week.

Who is behind Carrefour

Carrefour was founded in France in 1959 and is listed in Paris. In 2025 group sales including VAT were EUR 91.5 billion and net sales EUR 82.1 billion. Its three core countries are France, Spain and Brazil. During 2025 Carrefour sold its Italian business and entered exclusive talks to sell Carrefour Romania, with completion expected in the second half of 2026. In France, Carrefour runs more than 5,600 stores across hypermarkets, supermarkets, convenience stores and cash and carry.

What the shopper sees

Carrefour is a multi-format retailer: hypermarkets, supermarkets, convenience stores and e-commerce. It launched a new loyalty programme, Le Club Carrefour, in January 2025, and online sales have grown quickly, with e-commerce GMV up 19% in the first quarter of 2025. On carrefour.fr, shoppers buy from Carrefour and from marketplace sellers in the same shop.

The Carrefour marketplace

Carrefour launched its marketplace on carrefour.fr in 2020, built on Mirakl. It started with food and opened to non-food products later that year. Today it covers more than 190 product categories, grouped into supermarket, home, garden, electronics, and fashion and sports. The marketplace runs on a hybrid model, with Carrefour's own products and third-party sellers' products sold side by side.

Who can sell on the Carrefour marketplace

Carrefour accepts professional sellers whose products complement its existing range. Sellers apply through the marketplace form on carrefour.fr. A brand considering Carrefour should be ready with:

• A registered professional business, which in France means registration in the trade and companies register (RCS).
• French product content mapped to Carrefour's French category structure.
• Products that fit the marketplace's quality charter and complement Carrefour's own range.
• A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
• French eco-fee compliance for categories that require it, such as electrical equipment and furniture.

What it costs

According to integration partners, the Carrefour marketplace has no setup or monthly fee and charges a commission of 7% to 20% per sale, depending on the product category.

Why Carrefour matters for brands

Carrefour gives a brand access to French shoppers who already trust it for their weekly shopping. For a brand already selling on Amazon.fr or Cdiscount, the Carrefour marketplace adds a third French channel with a different, household-focused audience.

How eBrands looks at Carrefour

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about France and want to see how the Carrefour marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Carrefour France online shop
• Carrefour marketplace: become a seller (in French)
• ChannelEngine: Carrefour.fr marketplace guide

Cdiscount is one of France's largest e-commerce sites and its leading French-owned marketplace. At cdiscount.com it sells electronics, home, appliances, DIY, garden, toys and much more, with a value-for-money positioning. For a brand that wants to reach French shoppers beyond Amazon, Cdiscount is one of the main marketplaces to consider.

Who is behind Cdiscount

Cdiscount was founded in Bordeaux in 1998 by the Charle brothers and is part of the French retail group Casino. Around Cdiscount the group has built related businesses: Octopia, which provides marketplace technology to other retailers; C-Logistics for e-commerce logistics; and Cdiscount Advertising for retail media. Cdiscount has a key role in Casino's turnaround plan, "Renouveau 2028".

The marketplace is the growth engine

Most of what sells on Cdiscount now comes from third-party sellers. In the third quarter of 2025, marketplace sales grew 5.5% and made up 69% of product GMV, up 1.5 points on the year before. Cdiscount works with around 14,000 marketplace sellers. It has also invested in marketing to win back customers, with new customers up 41% in the third quarter of 2025 after 37% growth in the first half.

How selling on Cdiscount works

Cdiscount is an open marketplace for professional sellers. A brand considering Cdiscount should know the following:

• French only. Cdiscount serves France, and all product content must be in French.
• A shared catalogue. Products are listed against a shared catalogue by EAN, so several sellers can sell the same product and compete on the offer.
• Listing rules. Titles have a 132-character limit, and products need the attributes their category requires.
• French eco-fees. Some categories require eco-contribution fees, such as for electrical equipment or furniture, to be declared with the offer.
• Commission per sale. Cdiscount takes a commission on each sale, which varies by category.
• Fulfilment option. Through C-Logistics, sellers can have Cdiscount store and ship their stock.
• Advertising. Cdiscount Advertising offers sponsored product and display formats on the site.
• Integration. Sellers connect through the Octopia seller API, the seller portal or a multichannel tool.

Already selling elsewhere? How Cdiscount fits in

For a brand already selling on Amazon.fr, Cdiscount adds a second large French marketplace with a different, value-focused audience. The main work is French-language content, French eco-fee compliance and a price position that holds up on a marketplace where shoppers compare offers closely.

How eBrands looks at Cdiscount

eBrands sells on Cdiscount and works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how Cdiscount could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Cdiscount
• Ecommerce Nation: Cdiscount's Q3 2025 results (in French)

CDON is one of the leading online marketplaces in the Nordics, serving shoppers in Sweden, Denmark, Finland and Norway. It is a pure marketplace where third-party merchants sell electronics, home, toys, sports, beauty and much more. Together with its sister marketplace Fyndiq, CDON Group reaches almost 2.9 million active customers. For a brand that wants to sell across the Nordics, CDON is one of the main marketplaces to consider.

Who is behind CDON

CDON AB is listed in Stockholm and has run a marketplace model since 2014. In 2023 it acquired Fyndiq, a value-focused marketplace that has used the marketplace model since 2010. In 2025 CDON Group's gross merchandise value (GMV) grew 6% to SEK 1,930 million, with fourth-quarter GMV up 15%. The CDON segment grew 5% for the year, and home electronics was one of its strongest areas. CDON Group had about 2.87 million active customers over the last twelve months.

Growth plans

CDON is investing in retail media, Nordic expansion, brand building and technology, and it has been bringing more large European merchants onto the platform. The two marketplaces complement each other: CDON for brand and quality-focused shopping, Fyndiq for deal seekers.

How selling on CDON works

• One account, four countries. Merchants can sell to Sweden, Denmark, Finland and Norway, with prices in each local currency.
• Commission per sale plus other merchant fees, depending on the category and agreement.
• The merchant fulfils. Merchants ship orders to customers and handle returns.
• Nordic content. Product content is needed in the local languages.
• Integration. Merchants connect through CDON's Merchants API, the merchant portal or a multichannel tool.
• Norway is outside the EU, which affects customs and VAT for Norwegian orders.

Why CDON matters for brands

CDON is a well-known Nordic marketplace, and one integration can reach shoppers in four countries. For a brand already on Amazon.se or its own webshop, CDON adds a Nordic-native channel.

How eBrands looks at CDON

eBrands sells on CDON and, with our home base in Helsinki, follows the Nordic marketplaces closely. If you want to see how CDON could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• CDON
• CDON year-end report 2025

Cervera is Sweden's leading retailer of quality products for the kitchen, home and dining table, with around 70 stores across Sweden and online sales in Sweden, Finland and Norway at cervera.se. It sells cookware, kitchen tools, tableware, glassware and interior products from well-known brands. For a kitchen or home brand, Cervera is one of the most important specialist retailers in Sweden.

Who is behind Cervera

Cervera is headquartered in Stockholm and has been owned since June 2021 by Homeco, a Norwegian group that aims to become the Nordics' leading group for quality home products with a focus on kitchen and dining. Homeco also owns the Norwegian chains Kitch'n and Tilbords and the wholesaler Home Brands. In 2025 Cervera's sales grew 11% to about SEK 1.3 billion, with its best result to date, and Homeco's group revenue grew 12% to NOK 3.4 billion.

Stores and online

Cervera combines physical stores with e-commerce. It has developed a smaller, more profitable store format and keeps opening new stores: it planned to open around ten new stores in Sweden in 2026, including Halmstad, Skövde, Kungsbacka, Täby, Helsingborg and Karlskrona. It runs a loyalty programme, Klubb Cervera, and has introduced an AI assistant to help customers online.

How brands can work with Cervera

Cervera is a retailer, not an open marketplace. It buys products from brands and suppliers, partly through the Homeco group. A brand approaching Cervera should be ready with:

• Quality kitchen, dining or home products that fit Cervera's range.
• Swedish product content and packaging, plus Finnish and Norwegian for online sales.
• Compliance with EU rules for food-contact materials and other product requirements.
• Marketing support for campaigns and seasonal peaks such as Christmas and gift-giving.
• Reliable supply for stores and online.

Why Cervera matters for brands

Cervera has a strong position with Swedish shoppers who care about cooking and home, and it is growing both its store network and online sales. Being part of Homeco also gives brands a possible route into Norway.

How eBrands looks at Cervera

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you have a kitchen or home brand and want to see how Cervera could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Cervera
• Cervera and Homeco gain market share (in Swedish)

Chewy is the leading online pet retailer in the United States, selling pet food, treats, supplies, pharmacy and health products to more than 21 million active customers. Most of its sales come from Autoship, its repeat-delivery programme. For a pet brand that wants to grow in the US, Chewy is one of the most important channels.

Who is behind Chewy

Chewy was founded in 2011, is headquartered in Florida and is listed on the New York Stock Exchange. In its 2025 financial year, net sales grew 6.2% to USD 12.6 billion, or 8.3% adjusted for an extra week the year before. It had 21.33 million active customers, up 4%, and net sales per active customer of USD 591. Autoship customers accounted for 83.3% of net sales, up from 79.2%, which makes Chewy's revenue highly recurring.

What the shopper sees

• Autoship, which delivers pet food and supplies on a schedule.
• Chewy+, a paid membership launched in 2025 that drives higher order frequency and app use.
• Chewy Vet Care, Chewy's own veterinary clinics, which are expanding across several US states.
• Pharmacy and health products for pets, plus a strong mobile app.

How brands can work with Chewy

Chewy works with brands as vendors. Chewy buys products and sells them on chewy.com. New products are added through Chewy's vendor onboarding process, which includes a detailed product addition form. A brand approaching Chewy should be ready with:

• Complete, accurate product data for Chewy's product addition form, including category, dimensions, weights and pet-specific attributes.
• Pet product compliance, such as pet food labelling and regulatory requirements in the US.
• US stock and logistics to supply Chewy's fulfilment network.
• Wholesale pricing and marketing support that fit Chewy's model.
• Products suited to repeat purchase, since Autoship drives most sales.

Why Chewy matters for brands

Chewy has a very loyal customer base that buys pet products repeatedly, which makes it a stable and growing channel for pet brands in the US.

How eBrands looks at Chewy

eBrands works with Chewy as a vendor and with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how Chewy could fit your US plans, we are happy to talk it through.

Useful links

• Chewy
• Chewy fiscal 2025 results summary

Clas Ohlson is one of the Nordics' best-known retailers for practical everyday products: hardware and tools, electrical, home, leisure and multimedia. It sells through around 250 stores and online in Sweden, Norway and Finland, at clasohlson.com. For a brand with practical, problem-solving products for the home, Clas Ohlson is a strong retail route into the three largest Nordic markets.

Who is behind Clas Ohlson

Clas Ohlson was founded in 1918 as a mail order company in Insjön, Dalarna, in Sweden. Today it has just over 5,000 employees and annual sales of about SEK 13 billion. Its shares (CLAS B) are listed on Nasdaq Stockholm, Large Cap. Beyond its three home markets, the group also sells online in several other European markets through subsidiaries.

Stores and online growing together

Clas Ohlson keeps opening stores and opened eight new ones in the 2025/26 financial year. Online sales grew 15% to SEK 2,572 million in 2025/26, and e-commerce made up 24% of total sales in the last quarter of the year. The company expects e-commerce to keep growing faster than total sales. It has also added online specialists through acquisitions, such as Batteriexperten, which launched in Finland in 2026.

What the shopper sees

Shoppers come to Clas Ohlson for practical solutions at good prices, with knowledgeable store staff and a range that changes through the seasons. The assortment mixes Clas Ohlson's own brands with well-known product brands. Services such as Clas Fixare, Clas Ohlson's handyman service, and its spare parts offering support the products it sells.

How brands can work with Clas Ohlson

Clas Ohlson is a retailer, not an open marketplace. Its buying teams choose the range and buy products from suppliers, which are then sold in stores and online. A brand approaching Clas Ohlson should be ready with:

• Products that solve everyday problems in the home, garden, workshop or leisure, which is the core of Clas Ohlson's range.
• Pricing that works for a value-focused retailer and its margin structure.
• Nordic product content and packaging in Swedish, Norwegian and Finnish.
• EU and Nordic product compliance, especially for electrical products, batteries and chemicals.
• Reliable supply for both stores and online, including the seasonal peaks the range is built around.

Why Clas Ohlson matters for brands

Clas Ohlson combines a store network that shoppers across Sweden, Norway and Finland know well with an online business that keeps growing. One retail relationship can put a brand in front of shoppers in all three countries.

How eBrands looks at Clas Ohlson

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you are thinking about the Nordics and want to see how a retailer like Clas Ohlson could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Clas Ohlson online store
• About Clas Ohlson and investor relations

Cocooncenter is one of France's leading online parapharmacies, selling skincare, beauty, food supplements, health products, baby care and natural remedies from around 800 brands. Besides France, it serves customers in the UK, Germany, Spain, Italy, Belgium and Poland. For a beauty, health or wellness brand, Cocooncenter is a specialist route to pharmacy-minded shoppers in France and across Europe.

Who is behind Cocooncenter

Cocooncenter was founded in 2005 and is based in Châlons-en-Champagne, France, where it runs its warehouse. In 2021 Groupe Pharmacie Lafayette, a French pharmacy network, acquired the company. Today Cocooncenter is part of the digital branch of Hygie31, a French health group with more than 1,400 pharmacies, which also runs other online health and beauty shops. In 2024 Cocooncenter shipped 1.4 million orders and generated close to EUR 90 million in sales including VAT.

What the shopper sees

Cocooncenter offers more than 25,000 products, from dermocosmetics and sun care to supplements, aromatherapy and baby care. It is known for regular promotions, parcels that include samples, shipping within 24 hours and delivery in 24 to 48 hours, plus customer service by phone and email.

How brands can work with Cocooncenter

Cocooncenter is a retailer that buys products from brands and laboratories and sells them through its websites in several countries. A brand approaching Cocooncenter should be ready with:

• Products that fit a parapharmacy range, such as dermocosmetics, supplements, hygiene or baby care.
• Full regulatory compliance, including cosmetics or food supplement rules in each market and evidence for claims.
• French product content, plus content for the other country sites where the brand wants to appear.
• Promotional support, since regular offers are central to how Cocooncenter sells.
• Reliable supply to its warehouse in France.

Why Cocooncenter matters for brands

Cocooncenter combines a large French parapharmacy audience with reach into several other European countries, backed by one of France's largest pharmacy groups.

How eBrands looks at Cocooncenter

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Cocooncenter could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Cocooncenter UK
• Oaklins: Cocooncenter acquired by Groupe Pharmacie Lafayette

Conforama is one of France's best-known retailers for furniture, home equipment, appliances and décor, with around 180 stores in France and a busy website at conforama.fr. Its marketplace, Marketplace by Confo, lets selected professional sellers offer products next to Conforama's own range. For a home or furniture brand, Conforama is a strong route to French households.

Who is behind Conforama

Conforama was founded in 1967 and is headquartered in Marne-la-Vallée, near Paris. In 2020 its French business was acquired by Mobilux, the parent company of BUT, whose shareholders are the Austrian furniture group XXXLutz and the US investment firm CD&R. BUT and Conforama now form a combined group that shares resources while keeping both brands. Conforama counts 182 stores in France, including 15 franchised, and more than 104 million visits a year, of which 76 million are online.

Online and the marketplace

Online sales made up 13.3% of Conforama's revenue in 2023. Conforama's marketplace adds products from partner sellers to its own range, and it can also capture sales when a Conforama product is out of stock in store or online. E-commerce research firm ECDB estimates that third-party sellers made up about 26% of Conforama's online GMV in 2025.

How selling on Conforama works

• Professional sellers only. Sellers must be registered businesses.
• Strict selection. Conforama selects sellers based on their reputation and customer reviews.
• French content and data mapped to Conforama's categories, with good images and specifications.
• French eco-fees for furniture and electrical products.
• Delivery of bulky items, since furniture and appliances often need special delivery.

Why Conforama matters for brands

Conforama has strong brand awareness in France and an omnichannel business that combines stores and online. For a home brand, it sits naturally next to BUT and other French marketplaces such as Cdiscount.

How eBrands looks at Conforama

eBrands works with brands on marketplaces across Europe and North America. If you have a home or furniture brand and want to see how Conforama could sit alongside the channels you already use in France, we are happy to talk it through. See also our pages on BUT and XXXLutz.

Useful links

• Conforama
• Lengow: Selling on Conforama (in French)

Conrad Electronic is a German supplier of technology and electronics that has turned itself into a B2B sourcing platform. Through the Conrad Marketplace on conrad.de and its country sites, manufacturers and distributors sell technical products, components, tools and electronics to business customers and private shoppers. For a brand with technical, electronic or workshop products, Conrad is a route to professional buyers across Europe.

Who is behind Conrad

Conrad was founded in 1923 and is a family-owned company headquartered in Hirschau, Bavaria, Germany. It operates in 17 European countries. Around 80% of its revenue now comes from business customers. Its revenue was EUR 890 million in 2023, the latest figure it has published, as it shifted from a classic electronics retailer to a sourcing platform. Conrad's goal is to become Europe's leading sourcing platform for technical supplies.

The Conrad Marketplace

Conrad opened its online marketplace for business customers in mid-2017, and the Conrad Sourcing Platform now offers millions of products, with figures of 7 to 10 million product offers mentioned by the company. More than 2 million B2B customers use Conrad for technical supplies. The marketplace has expanded from Germany to Austria, the Netherlands and Italy. Conrad says every marketplace seller has either been vetted by its sales team or holds an ISO certificate.

How selling on Conrad works

• Manufacturers and distributors. Conrad focuses on professional partners whose products fit its technical range.
• Business customers. The main audience is companies buying technical supplies, many through e-procurement connections, alongside private customers.
• Several connection options for listing products and handling orders.
• Detailed technical data. Professional buyers rely on complete specifications, datasheets and certifications.
• Compliance with EU rules such as CE marking, RoHS, WEEE and battery regulations.

Why Conrad matters for brands

Conrad gives technical brands access to a large base of business buyers and a well-known name in electronics, with growing reach across Europe.

How eBrands looks at Conrad

eBrands works with brands on marketplaces across Europe and North America. If you have technical or electronic products and want to see how Conrad could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Conrad Germany
• Conrad: Marketplace expands to Italy
• ChannelPartner: Conrad's B2B transformation (in German)

Continente is Portugal's leading supermarket chain, with more than 400 stores and a large online business at continente.pt. Besides groceries, its online shop includes a marketplace with non-food products such as electronics, home, beauty, baby and pet. For a brand that wants to reach Portuguese households, Continente is the country's most important retailer.

Who is behind Continente

Continente belongs to MC, the food and health retail business of the Portuguese group Sonae, controlled by the Azevedo family. Continente celebrated its 40th anniversary in 2025. That year its sales grew 10% to EUR 7.1 billion, with growth in comparable stores and 13 new stores, and it gained market share in Portuguese food retail. MC as a whole had EUR 8.9 billion in sales, including health and beauty chains such as Wells. Continente plans to open around 20 stores a year and reach close to 500 hypermarkets and supermarkets by 2030.

What the shopper sees

Shoppers use Continente's stores, its online shop and the Cartão Continente loyalty card, one of the best-known loyalty programmes in Portugal. Continente's own brand makes up about a third of its sales. Sonae has highlighted the continued expansion of the Continente marketplace as part of its growth.

How brands can work with Continente

• As a supplier to Continente's stores and online shop, mainly for food, household and personal care products.
• As a marketplace seller on continente.pt, for non-food categories that extend Continente's own range.

A brand considering Continente should be ready with:

• Portuguese product content and labelling.
• Delivery and returns to customers in Portugal for marketplace orders.
• Competitive pricing, since Continente competes strongly on value and promotions.
• EU product compliance for each category.

Why Continente matters for brands

Continente reaches a very large share of Portuguese households every week, and its marketplace adds a growing online channel in a market with few large local marketplaces.

How eBrands looks at Continente

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about Portugal and want to see how Continente could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Continente
• ECO: Continente's 2025 results (in Portuguese)

Coolblue is one of the leading retailers of consumer electronics and home appliances in the Netherlands and Belgium, and it is growing fast in Germany. It sells online at coolblue.nl, coolblue.be and coolblue.de, and through its own stores, with its own delivery and installation service. For an electronics, appliance or home tech brand, Coolblue is one of the most important retail partners in the Benelux.

Who is behind Coolblue

Coolblue was founded in Rotterdam by Pieter Zwart and is co-owned by the Dutch investment company HAL. In 2025 its revenue grew 4.2% to almost EUR 2.6 billion, a new record. Coolblue is known for its customer service: in Germany its Net Promoter Score is above 80. It also runs Coolblue Energie, which sells energy contracts, solar panels, charging stations and heat pumps.

Growing in Germany

Germany is Coolblue's fastest-growing market. The company has committed EUR 150 million to open 36 stores and nine delivery depots there. In 2025 it opened three German stores and four depots, doubling the number of depots, and it planned a Berlin store for 2026. Coolblue has found that online sales rise in regions where it has a store, because customers value having a place to go.

What the shopper sees

Coolblue's promise is "anything for a smile": clear product advice, fast delivery by its own drivers, and installation of appliances such as washing machines and TVs. It keeps adding new categories, such as LEGO in 2025.

How brands can work with Coolblue

Coolblue works with brands as a retailer, buying products and selling them online and in stores. A brand approaching Coolblue should be ready with:

• Products in Coolblue's categories, such as electronics, appliances, smart home, energy or toys.
• Detailed product data and specifications, which Coolblue uses for its advice-led product pages.
• Dutch, French and German content for its three countries.
• EU product compliance, for example CE marking, energy labels and WEEE.
• Reliable supply to Coolblue's warehouse in Tilburg.

Why Coolblue matters for brands

Coolblue is one of the most trusted retail brands in the Netherlands and Belgium and is building a strong position in Germany, which makes it a valuable partner for brands that want to grow across those markets.

How eBrands looks at Coolblue

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Coolblue could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Coolblue
• Coolblue's 2025 results (in Dutch)

Coolshop is a Danish online retailer selling toys, video games, electronics, home goods, beauty and many other categories to shoppers across the Nordics and Northern Europe. It is Denmark's largest online toy retailer and operates country webshops in Denmark, Sweden, Norway, Finland, Germany, the Netherlands and the UK. For a consumer brand, Coolshop is a route to shoppers in several Northern European markets.

Who is behind Coolshop

Coolshop started in 2002 as a specialist online store for video games, founded by Mark Fjeldal Dalsgaard Nielsen, and has since expanded into many more categories. E-commerce research firm ECDB estimates its 2025 sales at about USD 324 million, with Germany as its largest market at 27% of revenue, ahead of Denmark.

What the shopper sees

Coolshop focuses on a large range, low prices and fast delivery, and it offers an EU price guarantee, matching prices found elsewhere in Europe. Its kids' and toy range, Kids Coolshop, is especially strong.

How brands can work with Coolshop

• As a supplier, selling products to Coolshop, which then sells them through its webshops.
• As a marketplace seller. Coolshop has run a marketplace where approved sellers list products next to Coolshop's own range, reach all its markets, and receive payouts from Coolshop. Brands should check its current status with Coolshop, since recent data suggests most sales are Coolshop's own.

A brand approaching Coolshop should be ready with:

• Competitive pricing, given Coolshop's price guarantee.
• Product content in several languages for its country webshops.
• EU product compliance, especially toy safety for kids' products.
• Reliable supply for peak seasons such as Christmas.

Why Coolshop matters for brands

Coolshop gives brands access to shoppers in the Nordics, Germany and other Northern European markets through one partner, with a particularly strong position in toys and games.

How eBrands looks at Coolshop

eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic e-commerce closely. If you want to see how Coolshop could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Coolshop
• ChannelX: Coolshop Marketplace

Creoate is a London-based online wholesale marketplace that connects independent brands with independent retailers in the UK, Europe and the US. Retailers browse more than 200,000 wholesale products from thousands of brands and order with flexible payment terms. For a consumer brand that wants to grow its stockist base, especially in the UK, Creoate is an alternative to Faire and Ankorstore.

Who is behind Creoate

Creoate is headquartered in London and serves retailers in the UK, US and Europe. It works with more than 6,500 independent brands across categories such as jewellery, beauty, baby and kids, home and kitchen, stationery, clothing, candles, and food and drink.

How Creoate works

• For retailers: up to 60-day interest-free payment terms, low minimum orders, free returns on unsold stock under its buyer protection, a price match promise, and free delivery on many orders.
• For brands: Creoate handles payment and shipping logistics, and brands reach a wide network of independent retailers.

What it costs

Creoate publishes its seller commissions: 20% on first-time orders from a retailer, 15% on reorders, and 0% on orders from retailers the brand refers to Creoate itself.

What a brand needs

• Wholesale pricing that leaves the retailer a healthy margin.
• Low minimum orders that suit small independent shops.
• Strong product photos and descriptions.
• Product compliance for the UK, EU or US, depending on where retailers are based.
• A plan to bring existing stockists onto the platform, where orders carry no commission.

Why Creoate matters for brands

Creoate gives brands access to a large network of independent retailers, particularly in the UK, with payment terms and returns that make it easier for small shops to try new brands.

How eBrands looks at Creoate

eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you want to see how Creoate could support your wholesale growth, we are happy to talk it through.

Useful links

• Creoate
• Creoate: wholesale marketplaces compared

Cult Beauty is a UK online beauty retailer known for discovering and launching emerging, prestige beauty brands in skincare, haircare and cosmetics. It ships to customers in the UK and internationally and is part of THG Beauty, alongside Lookfantastic and Dermstore. For a prestige or indie beauty brand, Cult Beauty is one of the most respected online launch platforms in the UK.

Who is behind Cult Beauty

Cult Beauty was founded in London in 2008 by Jessica DeLuca and Alexia Inge. In 2021 it was acquired by THG (The Hut Group) for GBP 275 million. THG said Cult Beauty would keep "a very clear identity" within THG Beauty, as the partner of choice for many emerging indie brands thanks to its personalised, content-led approach. THG, headquartered in Manchester and listed in London, had revenue of GBP 1.71 billion in 2025. THG Beauty, which offers a route to market for more than 1,000 third-party brands, returned to growth in the second half of 2025, with a record of more than 80 new brand launches during the year.

What the shopper sees

Cult Beauty's shoppers look for new, innovative and expert-approved products. It is known for early launches, exclusives and editorial content that explains why products work, plus beauty boxes and gift sets.

How brands can work with Cult Beauty

Cult Beauty is a curated retailer. It selects the brands it carries and sells them online, with THG's technology and logistics behind it. Through THG Beauty, brands can also access other channels and services, such as Lookfantastic, beauty boxes and digital marketing. A brand approaching Cult Beauty should be ready with:

• An innovative, prestige or indie beauty brand with a clear point of difference.
• UK and EU cosmetics compliance, including notifications and correct labelling.
• Strong content and launch support, since Cult Beauty sells through stories and newness.
• Reliable supply for launches and restocks.

Why Cult Beauty matters for brands

A listing on Cult Beauty gives a beauty brand credibility with UK beauty enthusiasts and can open doors to other THG Beauty channels.

How eBrands looks at Cult Beauty

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Cult Beauty could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Cult Beauty
• THG preliminary results 2025

Cultura is a French retail chain for culture, creative hobbies and leisure, selling books, music, films, games, arts and crafts supplies, musical instruments and more. It has more than 110 stores in France and a large online shop at cultura.com, which includes a marketplace for new and second-hand products. For a brand in creative, hobby, gaming or cultural products, Cultura is a focused French channel.

Who is behind Cultura

Cultura has been an independent company since it was founded in 1998. It has around 113 stores in France, including some franchised, and about 4,500 employees. Since 2012 the Fondation Cultura has supported cultural and educational projects near its stores. According to Cultura and Mirakl, cultura.com receives about 80 million visits a year, and the Cultur'addict loyalty programme has 8 million members.

The Cultura marketplace

Cultura launched its marketplace at the end of 2023, built on Mirakl. Within a year it accounted for more than 8% of cultura.com's business volume, and more than half of that came from second-hand products. Cultura says it has more than 250 active marketplace sellers and around 4 million active products on cultura.com. It is a specialist marketplace focused on culture, creativity and leisure, not a general one.

How selling on Cultura works

• Selected sellers whose products fit Cultura's culture, creative and leisure range.
• New and second-hand products, with second-hand a major part of the marketplace.
• Marketing integration. Cultura includes marketplace sellers in its yearly communication plan and has a large social media audience.
• French content mapped to Cultura's categories.
• A Mirakl connection, directly or through a multichannel tool.

Why Cultura matters for brands

Cultura's shoppers come specifically for hobbies, creativity and culture, which makes it a well-targeted channel for brands in those areas, backed by a national store network.

How eBrands looks at Cultura

eBrands works with brands on marketplaces across Europe and North America. If you have a creative, hobby or leisure brand and want to see how Cultura could sit alongside the channels you already use in France, we are happy to talk it through.

Useful links

• Mirakl: Cultura's marketplace (in French)
• Lengow: Selling on Cultura (in French)

Cymax Group is a Canadian e-commerce technology and logistics company for the furniture and home sector. It runs two online furniture marketplaces, Homesquare for consumers and Cymax Business for business buyers, and offers furniture vendors tools to sell across marketplaces and ship bulky items. For a furniture or home décor brand, Cymax is both a sales channel and a partner for selling online in the US and Canada.

Who is behind Cymax

Cymax was founded in 2004 by Arash Fasihi as a website selling media furniture, and it grew by building a vendor portal and many niche furniture sites. Markus Frind, the founder of Plenty of Fish, first invested in 2015, became the majority owner and later CEO. The company is based in the Vancouver area and works with furniture vendors and retailers across North America.

What Cymax offers

• Homesquare and Cymax Business. Cymax's own marketplaces, where vendors' furniture and décor is sold to consumers and to businesses.
• Channel Gate. A multichannel platform that helps furniture vendors list and manage products on marketplaces such as Amazon, Walmart and Wayfair, including listings, marketing, orders, customer service and returns, with AI-driven pricing.
• Freight Club. A logistics platform to quote, book and track shipments, including large and bulky furniture deliveries across North America.

What a brand needs

• Furniture or home products with strong imagery and detailed specifications.
• North American stock and the ability to ship bulky items.
• Accurate inventory feeds, since products are sold across several channels.
• Competitive pricing for online furniture shoppers.

Why Cymax matters for brands

Furniture is hard to sell online because of bulky shipping and many marketplaces. Cymax combines its own marketplaces with tools and logistics that help brands handle both.

How eBrands looks at Cymax

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home or furniture brand and want to see how Cymax could fit your North American plans, we are happy to talk it through.

Useful links

• Cymax Group: our story
• BDC Capital: Cymax profile

Darty is one of France's leading retailers of home appliances, consumer electronics and kitchens, known for its after-sales service and its "contrat de confiance". It sells through hundreds of stores and online at darty.com, which includes a marketplace where third-party sellers offer products next to Darty's own range. For an electronics, appliance or home brand, Darty is a key route to French shoppers.

Who is behind Darty

Darty belongs to Fnac Darty, the group formed when Fnac bought Darty in 2016. Fnac Darty is listed in Paris and, after buying the Italian electronics retailer Unieuro in 2024, has a European footprint, with stores in France, Belgium, the Iberian Peninsula, Switzerland and Italy. In 2025 the group's revenue was EUR 10.33 billion, up 0.7% on a like-for-like basis. Online sales grew close to 6% and made up 22% of group revenue, with click and collect accounting for close to half of online orders. In January 2026, EP Group, controlled by Daniel Křetínský, launched a takeover offer for Fnac Darty. Darty celebrated 50 years of its "contrat de confiance" service promise in 2024.

Stores, services and the marketplace

Darty combines stores with strong services: delivery, installation, repair and after-sales support, plus Darty Cuisine for fitted kitchens. Fnac Darty has highlighted the momentum of its marketplace activity, including both new and refurbished products, as a growth driver.

How brands can work with Darty

• As a supplier to Darty's stores and website, which buy products from brands.
• As a marketplace seller on darty.com, offering products that complement Darty's own range.

A brand considering Darty should be ready with:

• French product content with detailed technical specifications.
• French eco-fees and compliance for electrical and electronic equipment, such as WEEE contributions and energy labels.
• Fulfilment and after-sales support that match Darty's service reputation, including returns and warranties.
• Competitive pricing in a category where French shoppers compare offers closely.

Why Darty matters for brands

Darty is one of the most trusted names in French electronics and appliances, and the Fnac Darty group's store network and online reach make it a central channel for these categories in France.

How eBrands looks at Darty

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Darty could sit alongside the channels you already use in France, we are happy to talk it through.

Useful links

• Darty
• Ecommerce Nation: Fnac Darty 2025 results (in French)

Debenhams is Britain's online department store, selling fashion, beauty, home and gifts at debenhams.com. After its stores closed, it was relaunched as an online marketplace where brand partners sell directly to Debenhams customers. For a fashion, beauty, home or lifestyle brand, Debenhams is one of the fastest-growing marketplaces in the UK.

Who is behind Debenhams

Debenhams is owned by the group formerly known as Boohoo Group, which bought the brand out of administration and in March 2025 started operating as Debenhams Group. The group's other brands are Karen Millen, boohoo, boohooMAN and PrettyLittleThing (PLT). In the year to 28.02.2025, the Debenhams brand's GMV grew 34% to GBP 654 million. In the six months to 31.08.2025, its GMV grew a further 20% to about GBP 319 million, with EBITDA up 50%. The group says it has a clear path for Debenhams to reach GBP 1 billion in GMV within three years.

A marketplace-led model

Debenhams Group describes its marketplace as stock-lite, capital-lite, margin-rich and highly cash generative. Marketplace sales made up 32% of the group's GMV in the first half of 2025/26, up from 19% a year earlier, and all group brands now run on its own marketplace technology. Debenhams has around 20,000 marketplace partners, about double the number a year earlier. The Debenhams site is also home to the group's own labels, such as Wallis and Burton.

How selling on Debenhams works

• Brand partners sell directly to Debenhams customers in the UK and Ireland, in GBP.
• The partner holds the stock and ships orders, since Debenhams works stock-lite.
• Product content standards. Debenhams has its own rules for titles, images and variant grouping.
• Fast order handling and returns, with clear rules on service levels and refunds.
• UK compliance for each category, such as textile labelling or cosmetics rules.

Why Debenhams matters for brands

Debenhams combines a well-known British department store name with a fast-growing marketplace, giving brands access to UK shoppers without wholesale buying.

How eBrands looks at Debenhams

eBrands sells on Debenhams and works with brands on marketplaces across Europe and North America. If you want to see how Debenhams could sit alongside the channels you already use in the UK, we are happy to talk it through.

Useful links

• Debenhams
• Debenhams Group FY25 results (PDF)
• TheIndustry.fashion: Debenhams Group's marketplace growth

Decathlon is one of the world's largest sporting goods retailers, designing and selling sports equipment and clothing under its own brands, in stores and online across Europe and beyond. In many European countries it also runs a marketplace where selected partner brands sell on Decathlon's websites. For a sports, outdoor or fitness brand, Decathlon is one of the most powerful sports channels in Europe.

Who is behind Decathlon

Decathlon was founded in Lille, France, in 1976 and celebrates its 50th anniversary in 2026. In 2025 the group had revenue of EUR 16.8 billion and a total business volume (GMV) of EUR 20.7 billion including the marketplace. It ran 1,902 stores worldwide at the end of 2025 after opening 123 new stores, and about three quarters of its business is outside France. Decathlon designs and produces more than 60% of what it sells, through its own brands such as Quechua, Kipsta, Domyos and Van Rysel.

Digital and marketplace

Digital sales, including e-commerce, in-store digital orders and the marketplace, made up 20.2% of Decathlon's business volume in 2025. The marketplace is the fastest-growing part, with business volume up 49% in 2025. Decathlon has rolled it out in many European countries, including France, Belgium, Germany, Italy, the Netherlands, Spain, Portugal and the UK. Decathlon looks for partners that share its values, from leading sports brands to start-ups focused on innovation or eco-design.

How brands can work with Decathlon

• As a marketplace partner, selling on Decathlon's websites. The marketplace is curated and runs on Mirakl, and Decathlon decides which countries and categories each partner can sell in. See our Decathlon EU marketplace page for the details.
• As a supplier of brands that Decathlon buys for its stores and websites, mainly in categories where it sells international brands alongside its own.

What a brand needs

• Sports products with a clear use that complement Decathlon's own range.
• Local-language content for each country site.
• EU product compliance for the sport and category.
• Fulfilment and after-sales service that meet Decathlon's standards.

Why Decathlon matters for brands

Decathlon brings huge sports traffic across Europe, and its marketplace is growing much faster than the rest of the business, giving partner brands a sports-focused alternative to general marketplaces.

How eBrands looks at Decathlon

eBrands sells on the Decathlon marketplace in Europe and works with brands on marketplaces across Europe and North America. If you have a sports or outdoor brand and want to see how Decathlon could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Decathlon
• Decathlon 2025 annual results (PDF, in French)

Dermstore is a US online retailer specialising in professional-grade and dermatologist-recommended skincare, along with haircare, cosmetics and wellness products. It calls itself the "Skincare Authority" and is part of THG Beauty, alongside Lookfantastic and Cult Beauty. For a skincare or clinical beauty brand, Dermstore is one of the most respected online channels in the United States.

Who is behind Dermstore

Dermstore was founded in 1999 by the dermatologist Craig Kraffert to give US shoppers online access to professional skincare. Target bought it in 2013, and in 2021 the UK group THG acquired it for USD 350 million, describing it as the leading US pure-play online retailer of prestige skincare and specialty beauty brands. Dermstore carries more than 350 brands, including clinical names such as SkinCeuticals, Obagi and EltaMD. THG, which is listed in London, had revenue of GBP 1.71 billion in 2025, and THG Beauty reported a significant improvement in its US performance.

What the shopper sees

Dermstore combines a curated range with expert content, such as advice from dermatologists and skincare guides, to help shoppers choose the right products. It also offers beauty boxes and a loyalty programme.

How brands can work with Dermstore

Dermstore is a curated retailer. It selects the brands it carries and sells them online, with THG's technology and logistics behind it. Through THG Beauty, brands can also access other channels such as Lookfantastic and beauty boxes. A brand approaching Dermstore should be ready with:

• A skincare or beauty brand with credible results, ideally clinical or professional-grade.
• US cosmetics compliance, including FDA labelling and MoCRA requirements, and evidence for any claims.
• Strong educational content, since Dermstore sells through expertise.
• US stock and reliable supply.

Why Dermstore matters for brands

Dermstore reaches US shoppers who actively look for effective, professional skincare and trust its curation. A listing gives a skincare brand credibility with US consumers and other retailers.

How eBrands looks at Dermstore

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Dermstore could fit your US plans, we are happy to talk it through.

Useful links

• Dermstore
• THG: acquisition of Dermstore

Decathlon is one of the world's largest sporting goods retailers and, across most of Europe, also runs a marketplace on its own websites. Selected brands sell their products next to Decathlon's own range, under labels such as "sold and shipped by" the partner. For a brand in sports, outdoor, fitness or active lifestyle, the Decathlon marketplace is a route to sports shoppers in many European countries through one retailer.

Who is behind Decathlon

Decathlon was founded in Lille, France, in 1976, so it celebrates its 50th anniversary in 2026. In 2025 the group had revenue of EUR 16.8 billion and a business volume (GMV) of EUR 20.7 billion, including marketplace sales. It ran 1,902 stores worldwide at the end of 2025, after opening 123 new stores during the year. Decathlon designs and produces more than 60% of the products it sells, and about three quarters of its business is outside France.

A fast-growing marketplace

Decathlon started its marketplace in Belgium and has rolled it out across much of Europe, with France following more recently. In 2025 marketplace business volume grew 49%, much faster than the group as a whole. Digital channels, including e-commerce, connected in-store orders and the marketplace, made up 20.2% of group business volume in 2025. Decathlon has said it looks for marketplace partners that share its values, from leading brands to start-ups that put innovation or eco-design at the centre of their business.

How selling on Decathlon works

The Decathlon marketplace is curated and runs on Mirakl. Decathlon selects its sellers, and many apply through Mirakl Connect. A brand considering Decathlon should know the following:

• Several countries, operator-controlled. One European seller account can reach several country websites, but Decathlon decides which countries and categories each seller's offers go live in.
• Local-language content. Each country site needs product content in its own language, and some countries have their own lists of words that cannot be used in listings.
• Commission per sale. Decathlon charges a commission on each sale, plus a monthly fee.
• The seller fulfils orders. Sellers ship orders themselves and handle returns and after-sales service, within service levels agreed with Decathlon.
• Product data and compliance. Products need EANs, complete category attributes and EU product compliance for the sport category.

Why Decathlon matters for brands

Decathlon brings sports shoppers in large numbers, and its marketplace is still growing much faster than the rest of the business. For a sports brand, it is a credible environment that is closer to a specialist retailer than a general marketplace.

How eBrands looks at Decathlon

eBrands sells on the Decathlon marketplace in Europe and works with brands on marketplaces across Europe and North America. If you have a sports or outdoor brand and want to see how Decathlon could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Decathlon
• Decathlon 2025 annual results (PDF, in French)
• eDesk: How to sell on the Decathlon marketplace

DICK'S Sporting Goods, Inc. is one of the largest sports retailers in the United States and, after buying Foot Locker in 2025, a global sports retail group. Besides its DICK'S Sporting Goods stores, it runs specialty formats such as Golf Galaxy and, through Foot Locker, the Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos banners. This page looks at the group. For how brands work with DICK'S stores and its website, see our DICK'S Sporting Goods page.

Who is behind DICK'S

DICK'S was founded in 1948 by Richard "Dick" Stack as a small fishing tackle store in Binghamton, New York, and is now listed on the New York Stock Exchange (ticker DKS). In fiscal 2025, which ended on 31.01.2026, net sales were USD 17.2 billion, up 28.1% on the year before, including Foot Locker from the date of the acquisition.

The Foot Locker acquisition

DICK'S completed its acquisition of Foot Locker in September 2025, describing it as a step to become a global leader in sports retail at the intersection of sport and culture. The deal added Foot Locker's store network in North America, Europe and Asia-Pacific, and its banners Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos. DICK'S is reviewing unproductive assets as part of the integration.

What it means for brands

• Two different customers. The DICK'S business serves families, athletes and outdoor shoppers across many sports, while Foot Locker focuses on sneakers and sports culture.
• A wholesale relationship. Brands work with the group as vendors, selling products wholesale to its banners rather than listing on an open marketplace.
• US-led, now international. The DICK'S business is in the United States, while Foot Locker adds stores outside it.

How eBrands looks at DICK'S

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about US sports retail and want to see how a retailer like DICK'S could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• DICK'S Sporting Goods
• DICK'S investor relations

Digitec is Switzerland's leading online shop for electronics, computers, smartphones, gaming and smart home products. It is the electronics sister of Galaxus, Switzerland's largest online store, and both are run by Digitec Galaxus. For a technology or electronics brand that wants to reach Swiss shoppers, Digitec is one of the most important channels in the country.

Who is behind Digitec

Digitec was founded in Switzerland in 2001 by Florian Teuteberg, Oliver Herren and Marcel Dobler, and it is the origin of today's Digitec Galaxus. The Swiss retail group Migros has been the majority owner since 2015. In 2025 Digitec Galaxus grew its platform sales by 17% to CHF 3.76 billion, and the company runs ten stores in Switzerland where customers can pick up orders and see products.

What the shopper sees

Digitec is known among Swiss tech shoppers for its large range, detailed product information, fast delivery and its community, where customers ask and answer questions and write reviews. Digitec Galaxus is known for transparency, for example by showing return rates and other product data.

How brands can work with Digitec

Brands reach Digitec customers either as suppliers, selling their products to Digitec Galaxus, or through the Digitec Galaxus marketplace, which partner retailers and brands use to offer products to its Swiss customers. See our Galaxus page for more on the marketplace. A brand considering Digitec should be ready with:

• Detailed technical product data, since Swiss tech shoppers compare specifications closely.
• German, French and Italian content for Switzerland's language regions.
• A plan for Swiss customs and VAT, since Switzerland is outside the EU.
• Compliance with Swiss product rules, which largely follow EU standards for electronics.

Why Digitec matters for brands

Digitec is the first stop for many Swiss shoppers buying technology, and Switzerland is a high-spending market. Through Digitec Galaxus, brands can reach that market with one partner.

How eBrands looks at Digitec

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Digitec could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Digitec
• IT Reseller: Digitec Galaxus 2025 sales (in German)

Disapo was an online pharmacy based in Heerlen, the Netherlands, that sold over-the-counter medicines and pharmacy products mainly to customers in Germany. In September 2026 its operating companies were declared insolvent, and the shop at disapo.de is no longer taking orders. Brands should not treat Disapo as an active sales channel.

What happened to Disapo

Disapo was founded in 2004 by the pharmacist Franz Michael Peikert. Under its later owner Sebastian Kraus, it moved its base to Heerlen near the German border and grew to around 200 employees, with sales of about EUR 80 million in 2021. In 2022 the beauty retailer Douglas bought Disapo to enter the online pharmacy market and planned to sell its over-the-counter medicines on the Douglas marketplace. After Douglas changed its strategy to focus on premium beauty, it sold Disapo to the Amsterdam-based MYA Health in August 2024. In mid-September 2026, a Dutch court declared disapo.de Apotheke B.V. insolvent, followed by a second Disapo company. The website remains online, but products are listed as unavailable, and the administrator is looking for investors for the Heerlen logistics site.

The German online pharmacy market

Disapo's failure does not mean German online pharmacy is shrinking. In 2025, mail-order pharmacies accounted for about 23.6% of sales of pharmacy-only and freely available medicines in Germany, and large players such as Shop Apotheke and DocMorris kept growing, helped by electronic prescriptions.

What this means for brands

Brands that sold through Disapo should review any open orders or receivables with the insolvency administrator. For brands looking for German online pharmacy channels, the larger, established players are the better options. See our Shop Apotheke and DocMorris pages.

How eBrands looks at Disapo

eBrands works with brands on marketplaces and retail channels across Europe and North America, including online pharmacies. If you want to find the right pharmacy channels for your health or wellness brand in Germany, we are happy to talk it through.

Useful links

• Pharmazeutische Zeitung: Disapo is insolvent (in German)
• Retail News: Disapo insolvency (in German)

DocMorris is one of Europe's largest online pharmacies, serving mainly customers in Germany with prescription medicines, over-the-counter medicines, health, beauty and personal care products. Besides its pharmacy, it runs a marketplace, the telemedicine service TeleClinic and a retail media business. For a health, beauty or wellness brand, DocMorris is one of the key online channels in Germany.

Who is behind DocMorris

DocMorris AG is listed on the SIX Swiss Exchange. It was formerly called Zur Rose Group and took the DocMorris name in 2023 after selling its Swiss business to Migros and Medbase. Its pharmacy ships to German customers from a large logistics centre in Heerlen, the Netherlands. In 2025 its external revenue grew 11.1% to CHF 1,186 million, and it served around 11 to 12 million active customers. Prescription (Rx) revenue grew 33.2%, driven by Germany's switch to electronic prescriptions, while non-Rx revenue grew 7.1%. The company has about 1,600 employees.

Marketplace, retail media and TeleClinic

DocMorris has built a health platform around its pharmacy: an online pharmacy, a marketplace, telemedicine and health content. Its retail media and marketplace business grew 88% to CHF 13.6 million in 2025, and its digital services kept growing strongly in 2026. TeleClinic connects patients with doctors online, which can lead to prescriptions filled through DocMorris.

How brands can work with DocMorris

• As a supplier to the DocMorris pharmacy, which buys and sells health and pharmacy products.
• On the marketplace, where partners sell products to DocMorris customers.
• Through retail media, advertising to DocMorris' large customer base.

A brand considering DocMorris should be ready with:

• Products that fit a pharmacy range, such as self-care, supplements, skincare or medical devices.
• Full regulatory compliance in Germany, with evidence for health claims.
• German product content and labelling.
• Competitive pricing, since online pharmacy shoppers compare prices.

Why DocMorris matters for brands

Electronic prescriptions are bringing more German patients to online pharmacies, and those customers also buy health and beauty products. DocMorris gives brands access to millions of these customers.

How eBrands looks at DocMorris

eBrands works with brands on marketplaces and retail channels across Europe and North America, and wellness is one of our core categories. If you want to see how DocMorris could sit alongside the channels you already use in Germany, we are happy to talk it through.

Useful links

• DocMorris
• DocMorris 2025 revenue update

Dott is a Portuguese online marketplace where local and international merchants sell a wide range of products, from electronics and home to fashion, beauty, sports and toys, to Portuguese shoppers. It was created to help Portuguese businesses sell online and is backed by two of the country's best-known companies. For a brand that wants to reach Portugal, Dott is one of the local marketplaces to consider next to Worten and Fnac.

Who is behind Dott

Dott was set up in July 2018 as a 50/50 joint venture between CTT, Portugal's national postal operator, and Sonae, the country's largest retail group, which also owns Worten and Continente. It started with a soft launch in February 2019, aiming to become the largest online shopping centre in Portugal. CTT Expresso, CTT's parcel service, is its main logistics partner, which supports fast delivery across Portugal.

What the shopper sees

Dott is a general marketplace, so shoppers find many categories and sellers in one place. Integration partners describe it as a fast-growing generalist marketplace with dedicated onboarding support for sellers through its Dott Parceiros programme.

How selling on Dott works

• Merchants sell directly to Portuguese shoppers on dott.pt.
• Seller onboarding is supported by Dott's partner team.
• Logistics through CTT, which handles pick-up and delivery for many sellers.
• Portuguese content and customer service in Portuguese.
• Integration through the seller portal or multichannel tools such as Lengow.

Why Dott matters for brands

Portugal has few large local marketplaces, and Dott combines the backing of CTT and Sonae with a broad marketplace focused on Portuguese shoppers. It can complement Amazon.es and Worten for brands entering Portugal.

How eBrands looks at Dott

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Portugal and want to see how Dott could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Dott
• Lengow: top marketplaces in Portugal
• Case study: the story of Dott (PDF)

Douglas is Europe's leading premium beauty retailer, with almost 2,000 stores and online shops in 22 countries. It sells fragrance, make-up, skincare and haircare at douglas.de and its other country sites, and in France under the Nocibé brand. Douglas also runs a partner programme that lets selected brands sell directly through its online shops. For a premium beauty brand in Europe, Douglas is one of the most important retail partners.

Who is behind Douglas

The Douglas Group is headquartered in Düsseldorf, Germany, and listed on the Frankfurt Stock Exchange. In the financial year 2024/25, which ended on 30.09.2025, sales were EUR 4.58 billion, up 2.8%. Online sales make up around a third of group sales, and more than one in three online purchases is made through the Douglas app. At 30.09.2025 the group had 1,959 stores including franchise locations, after a net 74 new stores during the year. Douglas is also considering expansion into the Gulf region, with a decision expected in 2026.

What the shopper sees

Douglas offers selective and premium beauty brands, its own brands, and growing exclusivity in its assortment. Its stores and online shops are connected, so shoppers can move between them. Demand peaks are high: on Black Friday 2025, web traffic on the Douglas and Nocibé shops reached more than 3.5 times a normal Friday, with up to about 25,000 orders an hour.

How brands can work with Douglas

• As a retail supplier. Douglas buys products and sells them in its stores and online shops.
• Through the partner programme. Selected brands sell directly in Douglas online shops as partners. Douglas has said the programme is growing strongly while it keeps high curation standards.
• Through Douglas Marketing Solutions. Douglas sells retail media and marketing to brands, which grew at double-digit rates in 2025.

A brand approaching Douglas should be ready with:

• A premium beauty positioning that fits Douglas' curated, increasingly exclusive range.
• EU cosmetics compliance, including CPNP notification and correct labelling.
• Local-language product content for each country shop.
• Strong brand content and marketing to stand out next to established beauty brands.

Why Douglas matters for brands

Douglas combines a large store network with online reach across 22 European countries, and its partner programme gives brands a curated way to sell online without opening each market alone.

How eBrands looks at Douglas

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Douglas could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Douglas Germany
• Douglas Group Q1 2025/26 results

Dropshipzone is an Australian B2B2C wholesale and dropshipping marketplace. Suppliers that hold stock in Australia list their products, and thousands of online retailers sell them in their own webshops and on marketplaces, with the supplier shipping each order directly to the end customer. For a brand with stock in Australia, Dropshipzone is a way to get products into many Australian online stores at once.

Who is behind Dropshipzone

Dropshipzone was launched in Melbourne in 2012 and describes itself as Australia's leading B2B2C marketplace. It connects Australian suppliers, retailers and customers and has account managers supporting users across the country.

How Dropshipzone works

• Retailers sign up for free, choose products and sell them in their own online stores without holding stock. When a customer orders, the retailer pays the supplier for the product.
• Suppliers list their products and ship orders directly to the retailer's customer.
• No upfront costs. Dropshipzone charges no registration, subscription or membership fees and has no minimum order quantities. It works on a commission model with one rate and no hidden fees.
• Daily data feeds keep retailers up to date on prices, delivery fees and stock.

Requirements for suppliers

• Stock held in Australia with dropship capability.
• A 12-month warranty on all products sold through Dropshipzone.
• Own shipping rates. Suppliers choose their courier and set shipping rates across Dropshipzone's 16 Australian shipping zones. Dropshipzone recommends free shipping on smaller items.
• Product management through the Supplier Portal, including a Shopify app for suppliers.

What a brand should think about

Dropshipzone can spread a brand's products across many retailers quickly, which is useful for growth and for moving slower or off-season stock. The trade-off is less control over where and how products are presented and priced.

How eBrands looks at Dropshipzone

eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond. If you are thinking about Australia and want to see whether a model like Dropshipzone fits your plans, we are happy to talk it through.

Useful links

• Dropshipzone
• Dropshipzone: getting started as a supplier

eBay is one of the world's largest online marketplaces, with dedicated sites in many countries, including ebay.com in the US and ebay.co.uk, ebay.de, ebay.fr, ebay.it and ebay.es in Europe, plus Australia, Austria, Belgium and Poland. Businesses and private sellers sell new, used, refurbished and collectible items to buyers in more than 190 markets. For a brand, eBay is an open marketplace that can reach shoppers in Europe and beyond, especially in enthusiast and value-driven categories.

Who is behind eBay

eBay was founded in California in 1995 and is listed on Nasdaq. In 2025 it generated nearly USD 80 billion in gross merchandise volume, 51% of it outside the United States, and had 135 million active buyers and 2.5 billion live listings. eBay's focus categories include collectibles, motors parts and accessories, luxury, and refurbished goods, and it is growing live shopping through eBay Live in markets such as Germany, France and Italy. For more on eBay's US business, see our eBay US page.

eBay in Europe

eBay's biggest European markets are the UK and Germany. To compete with second-hand apps, eBay removed selling fees for private sellers in Germany in March 2023 and in the UK in October 2024, except for vehicles. In the UK it introduced a buyer protection fee on items from private sellers in 2025. Business sellers still pay fees, and from February 2026 eBay raised final value fees and the per-order fee for business sellers in the UK and Germany. eBay UK has more than 20 million users.

How selling on eBay works for businesses

• Business seller account on each country site, with VAT registration where required.
• Fees. A final value fee on each sale, which varies by category and country, plus a per-order fee and listing fees above a free allowance. Shop subscriptions lower some costs.
• Promoted Listings. Paid advertising to boost visibility in search. eBay has changed how it attributes sales to these ads in Europe, which affects costs.
• Cross-border selling. Sellers can reach buyers in other eBay markets, with international selling fees for some destinations.
• Local-language listings with good titles, item specifics and photos for each country site.
• Seller performance standards on shipping, returns and buyer experience.

Why eBay matters for brands

eBay reaches a very large and loyal audience across Europe, the US and Australia, including buyers who don't shop on other marketplaces. It is especially useful in categories where eBay is strong, and for selling outlet, refurbished or end-of-line stock through a separate channel.

How eBrands looks at eBay

eBrands works with brands on marketplaces across Europe and North America. If you want to see how eBay could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• eBay
• Value Added Resource: eBay fee changes in the UK and Germany
• Euronews: eBay scraps private seller fees in the UK

eBay is one of the world's largest online marketplaces, where businesses and private sellers sell new, used, refurbished and collectible items to buyers in more than 190 markets. Its main store is ebay.com in the United States. For a brand, eBay is an open marketplace that can be used for new products, outlet and refurbished stock, and reaching enthusiast buyers in specific categories.

Who is behind eBay

eBay was founded in 1995 in California and is listed on Nasdaq. In 2025 it generated nearly USD 80 billion in gross merchandise volume (GMV), with 51% of it outside the United States, and revenue of about USD 11.1 billion. At the end of 2025 it had 135 million active buyers and 2.5 billion live listings.

Where eBay is growing

eBay focuses on enthusiast categories such as collectibles and trading cards, motors parts and accessories, luxury fashion and refurbished goods. In 2025, these focus categories together with consumer-to-consumer selling and recommerce made up about two thirds of GMV, and focus category GMV grew more than 12%. eBay Live, its live-stream shopping format, has expanded beyond the US to Germany, Australia, France, Italy and Canada. In early 2026 eBay agreed to buy the fashion resale marketplace Depop from Etsy.

How selling on eBay works

eBay is open to business sellers. A brand considering eBay should know the following:

• Fees per sale. eBay charges a final value fee on each sale, which varies by category, and an insertion fee per listing above a free allowance. Shop subscriptions lower some fees.
• Advertising. Promoted Listings let sellers boost visibility in search. Advertising revenue was about 2.6% of GMV in the fourth quarter of 2025.
• Listings and product data. Good titles, item specifics and photos matter. eBay's AI tools can now suggest titles, categories, item specifics and prices from a photo.
• Seller performance. eBay measures sellers on shipping, returns and buyer experience, and good performance unlocks visibility and discounts.
• Cross-border reach. A US listing can reach buyers in other countries, and eBay runs separate sites in many markets, such as the UK, Germany and Australia.

Why eBay matters for brands

eBay reaches buyers who often do not shop on other marketplaces, especially in enthusiast and resale categories. For brands, it is useful for new products in categories where eBay is strong, and for selling outlet, refurbished or end-of-line stock through a separate channel.

How eBrands looks at eBay

eBrands works with brands on marketplaces across Europe and North America. If you want to see how eBay could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• eBay
• eBay 2025 stockholder letter (PDF)

El Corte Inglés is Spain's largest department store group and one of Europe's best-known retailers. Besides its department stores across Spain and Portugal, it runs a large online store at elcorteingles.es, which includes a curated marketplace where selected brands and sellers sell next to El Corte Inglés' own range. For a brand that wants to reach Spanish shoppers, El Corte Inglés is one of the most important channels after Amazon.

Who is behind El Corte Inglés

El Corte Inglés grew from a small tailor's shop in Madrid and was established as a company in 1935 by Ramón Areces. It is a private Spanish group that sells fashion, beauty, home, electronics, sports, food and much more, and also runs businesses such as travel agency Viajes El Corte Inglés. It is one of the most trusted retail brands in Spain.

The El Corte Inglés marketplace

El Corte Inglés opened its online store to external sellers with a marketplace built on Mirakl. It is known as one of the more demanding marketplaces in Europe when it comes to approving sellers, and it focuses on brands and products that fit its premium department store positioning. In Lengow's 2025 ranking of the top marketplaces in Spain, based on data from 300 merchants, El Corte Inglés came second after Amazon.

How selling on El Corte Inglés works

• Application and approval. Sellers apply through the El Corte Inglés marketplace and go through a careful selection process.
• Spanish content that meets El Corte Inglés' quality standards, mapped to its categories.
• A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
• Fulfilment and service that match the expectations of a premium department store customer, including fast delivery and easy returns.
• Commission per sale, agreed with El Corte Inglés.

Why El Corte Inglés matters for brands

El Corte Inglés combines a very strong brand with a large online audience in Spain. A presence there gives a brand credibility and reach that complements Amazon and other Spanish marketplaces such as Carrefour, MediaMarkt and PcComponentes.

How eBrands looks at El Corte Inglés

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Spain and want to see how El Corte Inglés could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• El Corte Inglés
• Lengow: Top 10 marketplaces in Spain

E.Leclerc is France's largest food retailer, with about a quarter of the grocery market, and one of the most visited e-commerce sites in the country. Since 2021 it has run a non-food marketplace on its website, where professional sellers offer high-tech, home, fashion, toys, sports and other products. For a brand that wants to reach French households, E.Leclerc is one of the largest audiences in France.

Who is behind E.Leclerc

E.Leclerc is a cooperative of independent store owners rather than a single integrated company: each store is run by an independent member, under a shared brand and central services. In 2025 its sales excluding fuel reached EUR 51.1 billion, up 2.4%, and its market share was about 24.3% to 24.4%. Since 2020 its sales have grown 25%. Non-food makes up about 18% of its sales, and E.Leclerc's drive network of more than 900 click and collect points generates more than EUR 6 billion. Michel-Édouard Leclerc has said he wants E.Leclerc to become the French Amazon in both food and non-food.

The E.Leclerc marketplace

E.Leclerc launched its non-food marketplace in October 2021, built on Mirakl. It is a generalist non-food marketplace, covering high-tech, fashion, home, toys, sports and more, as part of E.Leclerc's strategy to compete in the categories where Amazon is strongest. According to Lengow, E.Leclerc supports its marketplace sellers with structured onboarding.

Who can sell on E.Leclerc

• Professional sellers based in the eurozone only.
• Non-food products across most categories.
• French content mapped to E.Leclerc's categories.
• French eco-fees and compliance, for example for electrical products, furniture and toys.
• A Mirakl connection, directly or through a multichannel tool.

Why E.Leclerc matters for brands

E.Leclerc brings a huge, loyal French customer base that already trusts it for groceries. Its non-food marketplace gives brands access to that audience next to Amazon.fr, Cdiscount and other French channels.

How eBrands looks at E.Leclerc

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how the E.Leclerc marketplace could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• E.Leclerc
• Lengow: Selling on E.Leclerc (in French)

Elkjøp is the Nordic region's largest consumer electronics and home appliance retailer, trading as Elgiganten in Sweden and Denmark, Elkjøp in Norway and Gigantti in Finland. It sells through more than 400 stores and online, and it runs a marketplace where partner suppliers sell products next to Elkjøp's own range. For an electronics, appliance or home brand, Elkjøp is the single most important retail channel in the Nordics.

Who is behind Elkjøp

Elkjøp Nordic is headquartered in Oslo and owned by the UK-listed electronics retailer Currys. In its 2025/26 financial year, from May 2025 to April 2026, revenue passed NOK 50 billion for the first time, at NOK 50.9 billion, up 6.8%, with its strongest profitability in years. Online sales now make up around a third of revenue, and Elkjøp has a combined Nordic market share of around 28%. Its own kitchen brand, Epoq, has grown at double-digit rates for two years. Elgiganten Sweden alone had sales of SEK 16.7 billion, with strong growth in kitchens, business sales and gaming.

Stores, online and the marketplace

Elkjøp combines a large store network with fast online delivery and services such as installation, repairs and business sales. It also runs a marketplace on its websites, where Nordic or European suppliers that hold their own stock sell to Elkjøp's customers. The marketplace range starts with electronics and appliances and reaches into kitchen and dining, home, fitness and seasonal goods.

How brands can work with Elkjøp

• As a supplier to Elkjøp's stores and websites, which buy products from brands.
• As a marketplace partner, selling directly to Elkjøp's customers and shipping from a Nordic or European warehouse.

A brand considering Elkjøp should be ready with:

• Nordic-language product content with detailed specifications.
• EU and Nordic compliance for electronics, such as CE marking, WEEE and energy labels, plus Norwegian requirements since Norway is outside the EU.
• Reliable delivery to customers in all four Nordic countries.
• Competitive pricing in a market where shoppers compare offers closely.

Why Elkjøp matters for brands

With around 28% market share, Elkjøp is where a large part of the Nordic electronics market buys. One relationship can give a brand visibility in all four main Nordic countries.

How eBrands looks at Elkjøp

eBrands is headquartered in Helsinki and works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Elkjøp could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Elkjøp Nordic 2025/26 results
• Elgiganten Sweden

eMAG is the largest online retailer and marketplace in Romania, and a leading one in Bulgaria and Hungary. It sells electronics, home, fashion, beauty, toys, sports, groceries and much more, both directly and through more than 60,000 marketplace sellers. For a brand that wants to reach Central and Eastern Europe, eMAG is the most important marketplace in the region.

Who is behind eMAG

eMAG was founded in Romania in 2001 and is owned by Prosus, the global technology investor that is part of the Naspers group. In 2025 the eMAG Group had turnover of RON 11.1 billion. In Romania, the platform generated sales of RON 10.6 billion, up 3.9%, and eMAG.ro passed one billion visits during the year. Customers bought an average of 19 products each in 2025, and more than 300,000 new customers joined Genius, eMAG's subscription service, which now has 1.5 million users in Romania.

The eMAG Marketplace

eMAG Marketplace had more than 64,000 sellers in 2024, with more than 28 million offers in Romania, 15 million in Bulgaria and 17 million in Hungary. More than 10,000 Romanian sellers also sold cross-border to Bulgaria and Hungary. eMAG uses AI to translate listings automatically, which makes it easier for sellers to expand across its three markets.

Tools for sellers

• Fulfilment by eMAG, where eMAG handles storage, picking, packing, delivery, customer service and returns, including cross-border delivery from Romania to Bulgaria and Hungary.
• Genius, eMAG's subscription with free and fast delivery, which eligible products can join.
• easybox, eMAG's network of thousands of parcel lockers.
• eMAG Ads and platform campaigns to promote products.

How selling on eMAG works

• Local content in Romanian, plus Bulgarian and Hungarian for cross-border sales.
• Correct product data, including EANs, VAT rates and EU product safety information.
• Prices in local currency for each market.
• Integration through the eMAG Marketplace API, the seller portal or a multichannel tool.

Why eMAG matters for brands

eMAG dominates online shopping in Romania and has strong positions in Bulgaria and Hungary. One account and its cross-border tools can open a market of more than 35 million people.

How eBrands looks at eMAG

eBrands sells on eMAG in Romania and works with brands on marketplaces across Europe and North America. If you want to see how eMAG could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• eMAG
• Prosus: eMAG regional structure
• Economedia: eMAG 2025 results (in Romanian)

Empik is Poland's largest multichannel retailer for books, media, culture and lifestyle, and one of the country's leading online marketplaces. It sells through close to 390 stores and at empik.com, where a fast-growing marketplace now offers products from thousands of external sellers in categories such as beauty, home, toys, sports, fashion and electronics. For a brand that wants to reach Polish shoppers beyond Allegro, Empik is one of the strongest options.

Who is behind Empik

The Empik Group closed 2025 with record results: gross merchandise value (GMV) grew 16% to almost PLN 4.9 billion. Its marketplace passed PLN 1 billion in GMV for the first time, growing about 40%, and it now contributes positively to the group's results. Online sales make up more than half of the group's GMV, and in 2024 the marketplace already accounted for more than 40% of sales on Empik.com. Empik runs 386 stores, which also serve as popular pick-up points for online orders, and it has launched its own home brand, Empik Home.

Empik Premium

Empik Premium is Empik's subscription programme, whose main benefit is free delivery. Marketplace sellers can join Empik Premium, with Empik subsidising the cost of free delivery. Their offers get a Premium badge and more visibility, and shoppers can filter for Premium offers.

How selling on Empik works

• Free seller account. Running an account on the Empik marketplace is free. Empik earns a commission on sales.
• The seller ships orders to customers.
• Polish content mapped to Empik's categories.
• Empik Ads to promote offers where customers are already searching, with a dashboard for campaign results.
• Sales insights to compare the shop's performance with competitors.

Why Empik matters for brands

Empik has a loyal customer base that increasingly shops across many categories, and it attracts shoppers who may be hard to reach on other platforms. For a brand already on Allegro, Empik is a valuable second Polish marketplace.

How eBrands looks at Empik

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Poland and want to see how Empik could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Empik: become a seller (in Polish)
• XYZ: Empik Group 2025 results (in Polish)

ePRICE is an Italian online marketplace focused on consumer electronics, home appliances, and home and garden products. It has been one of Italy's best-known online shops for technology since 2000, and it now operates mainly as a marketplace where professional sellers offer products to Italian shoppers. For an electronics or appliance brand, ePRICE is one of the Italian marketplaces to consider next to Amazon.it and MediaWorld.

Who is behind ePRICE

ePRICE was founded in Milan in 2000. In recent years it has changed owners several times: its marketplace business, including the eprice.it portal, was sold to the Italian retail chain Portobello for EUR 6 million, and further ownership changes have followed. ePRICE also co-founded the International Marketplace Network (IMN) in 2019 with Cdiscount, eMAG and real.de (now Kaufland), which lets sellers on the member marketplaces reach customers across several European countries.

How ePRICE works

ePRICE sells some products directly and hosts many shops that sell and ship their own products through the platform. Each product page shows whether it is sold by ePRICE or by a marketplace seller. ePRICE runs a customer protection programme, which customers can use within 90 days of purchase if a marketplace order goes wrong.

How selling on ePRICE works

• Professional sellers. According to Lengow, ePRICE continues to accept professional sellers despite its ownership changes.
• Italian content and customer service in Italian.
• Stock and fast delivery in Italy, to meet marketplace delivery expectations.
• Integration through ePRICE's tools or multichannel platforms such as Lengow.

What a brand should think about

Some customers have complained about marketplace sellers on ePRICE, so brand reputation and customer service matter. Given the recent ownership changes, brands should check current terms, category acceptance and service levels during onboarding.

How eBrands looks at ePRICE

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Italy and want to see whether ePRICE fits your plans, we are happy to talk it through.

Useful links

• CorCom: Portobello acquires ePRICE (in Italian)
• Lengow: the best marketplaces in Italy (in Italian)

Erli is a Polish online marketplace that has grown quickly since its launch in 2020 into what it describes as the second-largest marketplace in Poland after Allegro. It is a pure marketplace: all products are sold by third-party sellers, across categories such as home, fashion, beauty, electronics, kids and sports. For a brand selling in Poland, Erli is a growing alternative to Allegro.

Who is behind Erli

Erli was founded and is led by Adam Ciesielczyk. In 2025 it reached almost PLN 1.8 billion in gross merchandise value (GMV), with revenue up 54% and EBITDA up 75%, while the Polish e-commerce market grew about 7%. In the first half of 2025 alone, GMV grew 53.7% to PLN 829 million. Erli's mobile app is a key driver: it generated 68% of the GMV of Black Week promotional offers in 2025. In 2026 Erli filed a lawsuit against Allegro over the rules of cooperation with sellers.

What the shopper sees

• Erli PRO offers free delivery by courier and to more than 40,000 pick-up points for orders above PLN 39.
• A free returns guarantee, which Erli introduced in 2024.
• A mobile app that drives a large share of sales.

How selling on Erli works

• Simple registration. Sellers create an account, add company details in the seller panel, choose a package and add products.
• Erli Shop. Each seller can build its own branded shop page, and all products also appear in the Erli marketplace.
• Erli Campaigns help sellers promote their offers, including through Google Ads.
• Polish content and delivery to Polish customers.
• Integration through the seller panel, Erli's API or tools such as Base.com.

Why Erli matters for brands

Erli gives brands a second large Polish marketplace with fewer sellers than Allegro and strong growth. Many sellers use it to diversify away from depending on a single platform.

How eBrands looks at Erli

eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Poland and want to see how Erli could sit alongside Allegro and the channels you already use, we are happy to talk it through.

Useful links

• Erli
• Base.com: how to start selling on Erli (in Polish)
• Wiadomości Handlowe: Erli's record 2025 (in Polish)

Etsy is a global online marketplace for unique and creative goods: handmade items, vintage, craft supplies and made-to-order products. Sellers run their own shops on etsy.com, and buyers come to Etsy for things they cannot find in mainstream retail. For a brand, Etsy is a good fit only if its products are genuinely handmade, designed and made by the seller, vintage, or craft supplies.

Who is behind Etsy

Etsy was founded in Brooklyn, New York, more than twenty years ago and is listed on the New York Stock Exchange. In 2025 the Etsy marketplace had gross merchandise sales of USD 10.5 billion, 86.5 million active buyers and 5.6 million active sellers. About 74% of sales came from US buyers, and about 46% of sales were made in the Etsy app. Etsy sold the music marketplace Reverb in 2025 and agreed in early 2026 to sell the fashion resale app Depop to eBay, so it is refocusing on the core Etsy marketplace.

What the shopper sees

Etsy shoppers look for personal, creative and one-of-a-kind items, and many buy gifts. Custom or made-to-order items make up about 30% of sales. The biggest categories include home and living, jewellery and accessories, clothing, craft supplies, and paper and party goods.

How selling on Etsy works

• Strict eligibility rules. Items must be made or designed by the seller, vintage (at least 20 years old), or craft supplies. Sellers who work with production partners must disclose them. Mass-produced resale is not allowed.
• Fees. Etsy charges a listing fee per item, a transaction fee on each sale, and payment processing fees.
• Advertising. Etsy Ads promote listings on Etsy, and Offsite Ads run listings on other sites, with a fee only when an ad leads to a sale.
• Shop presentation. Photos, titles, tags and shop reviews strongly influence visibility in Etsy search.
• International reach. Etsy ships to buyers worldwide, with strong audiences in the US, UK, Canada, Germany, Australia and France.

Why Etsy matters for brands

Etsy is not a general marketplace, and most consumer brands do not qualify. For makers, designers and small brands with handmade or designed products, it offers direct access to buyers who value originality and personal service.

How eBrands looks at Etsy

eBrands works with brands on marketplaces across Europe and North America. If you are unsure whether your products fit Etsy's rules or how it could sit alongside your other channels, we are happy to talk it through.

Useful links

• Etsy
• Etsy investor relations

eVitamins is a US online retailer of vitamins, supplements and natural health and beauty products. It sells brand-name products at discounted prices from its online store at evitamins.com and ships to customers in the United States and internationally. For a supplement or natural health brand, eVitamins is a specialist online channel with international reach.

Who is behind eVitamins

eVitamins is a privately held company based near Detroit, in the Shelby Township and Utica area of Michigan. It was incorporated in 1999. The company says its team includes doctors, nutritionists, dieticians and certified personal trainers who focus on health information and discounted supplements.

What the shopper sees

eVitamins offers more than 30,000 items from hundreds of brands, including multivitamins, minerals, herbs, amino acids, sports and weight management supplements, natural beauty and toiletries, and pet vitamins. It positions itself on discounts of 20% to 75% off retail prices and ships to more than 90 countries. Products are shipped from climate-controlled facilities to keep them fresh.

How brands can work with eVitamins

eVitamins is a retailer that buys products from brands and distributors and sells them online. A brand approaching eVitamins should be ready with:

• Products with existing demand, since eVitamins focuses on well-known brands.
• US supplement compliance, including FDA labelling rules for dietary supplements and evidence for structure and function claims.
• Pricing that works for a discount retailer while protecting the brand's pricing elsewhere.
• Readiness for international shipping, since eVitamins sells abroad, where supplement rules differ by country.

Why eVitamins matters for brands

eVitamins reaches price-conscious supplement shoppers in the US and many other countries, which can extend a brand's reach beyond its home market.

How eBrands looks at eVitamins

eBrands works with brands on marketplaces and retail channels across Europe and North America, and wellness is one of our core categories. If you want to see how eVitamins could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• ConsumerAffairs: About eVitamins
• eVitamins on Facebook

Faire is an online wholesale marketplace that connects independent brands with independent retailers, such as boutiques, gift shops, concept stores and specialty retailers. Retailers discover and order products at wholesale prices, and brands get new stockists without trade shows or sales reps. For a consumer brand that wants to grow in physical retail, Faire is one of the easiest ways to reach small retailers in North America, the UK and Europe.

Who is behind Faire

Faire was founded in 2017 and is headquartered in San Francisco. It connects more than 100,000 brands with independent retailers around the world, and its marketplace is open to brands from more than 100 countries.

How Faire works

• Brands list their products at wholesale prices, with their own minimum order and shipping policies, and ship orders to retailers.
• Retailers get benefits that lower their risk, such as payment terms of up to 60 days and free returns on first orders from a brand.
• Faire handles payment, guarantees the brand's payout and promotes brands to retailers through its marketplace.

What it costs

• Joining Faire is free.
• On orders from retailers found through the Faire marketplace, Faire charges a standard commission of 15%.
• For the first order from a new retailer, Faire adds a one-time new customer fee. In North America this is USD 10; for brands outside North America it is an extra 10% referral fee, so the first order costs 25%.
• Orders from retailers the brand brings itself, through its Faire Direct link, carry 0% commission.
• A payment processing fee applies to each payout and depends on how quickly the brand wants to be paid.

What a brand needs to succeed on Faire

• Wholesale pricing that leaves room for the retailer's margin, typically at least double the wholesale price at retail.
• Strong product photos and descriptions that help retailers picture the product in their shop.
• Sensible order minimums for small retailers.
• Reliable shipping to retailers in the markets the brand serves.
• Outreach with Faire Direct, inviting existing and new stockists to order commission-free.

Why Faire matters for brands

Independent retail is hard to reach one shop at a time. Faire bundles thousands of small retailers into one channel, with payment security and tools that make wholesale simpler for both sides.

How eBrands looks at Faire

eBrands sells its brands to independent retailers through Faire and works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Faire could grow your wholesale business, we are happy to talk it through.

Useful links

• Faire
• Faire: commission and fees for brands

Farmacia Loreto Gallo is one of Italy's best-known online pharmacies. At farmacialoreto.it, it sells over-the-counter medicines, supplements, cosmetics, baby products, medical devices, gluten-free food and veterinary products to customers across Italy. For a health, beauty or wellness brand, it is one of the leading online pharmacy channels in Italy.

Who is behind Farmacia Loreto Gallo

Farmacia Loreto Gallo grew out of a traditional family pharmacy in Naples. Umberto Gallo, its CEO, took the pharmacy online early, at a time when few others were selling pharmacy products on the internet. It is part of the Farmacie Italiane group, which is backed by the infrastructure investment fund F2i, and it has around 80 employees. Forbes Italia reported in 2021 that it had more than EUR 20 million in annual revenue and about one million website visitors a month, placing it among the leading online pharmacies in Italy.

What the shopper sees

• A very wide range, which Forbes Italia put at more than 170,000 products.
• Fast delivery across Italy with express couriers, and a local delivery service in the Naples area.
• Click and collect in pharmacies of its network across Italy.
• Loreto Premium, a subscription with extra benefits and free consultations with a pharmacist through its Click Life service.
• Loyalty points and regular promotions.

How brands can work with Farmacia Loreto Gallo

Farmacia Loreto Gallo is a pharmacy retailer that buys products from brands and distributors. A brand approaching it should be ready with:

• Products that fit an Italian pharmacy and parapharmacy range.
• Full Italian and EU compliance for the product type, such as cosmetics, food supplements or medical devices.
• Italian labelling and product content.
• Promotional support, since offers and discounts are central to online pharmacy sales.

A note on fake websites

Farmacia Loreto Gallo has warned customers about fake websites and social pages using its name and logo. Its only official site is farmacialoreto.it.

How eBrands looks at Farmacia Loreto Gallo

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Farmacia Loreto Gallo could sit alongside the channels you already use in Italy, we are happy to talk it through.

Useful links

• Farmacia Loreto Gallo
• Forbes Italia: Farmacia Loreto Gallo (in Italian)

Farmacosmo is an Italian online parapharmacy based in Naples, selling health, beauty, personal care, baby, supplement and wellness products at farmacosmo.it. It is the heart of a group that also runs other online shops, such as Bau Cosmesi and ProfumeriaWeb, and physical pharmacies. For a beauty or health brand, Farmacosmo is one of the established online parapharmacies in Italy.

Who is behind Farmacosmo

Farmacosmo S.p.A. is a Naples-based company in the health, pharma and beauty sector, led by its founder, president and CEO Fabio de Concilio. It is listed on the Italian stock market for growing companies. Farmacosmo has expanded through acquisitions, including the online perfumery ProfumeriaWeb in 2022, and it runs its own logistics company, Farmacosmo Logistics. It has also opened physical pharmacies under the Farmacosmo brand, which act as pick-up and return points for online orders, and it has developed nutraceutical products with a partner laboratory. According to company registry data, its latest reported revenue was about EUR 35 million.

Online first

Online retail is Farmacosmo's main business: it makes up more than 70% of revenue, while the company has reduced its B2B sales. In 2023 the group handled around 600,000 orders in the first nine months of the year, online and offline. Its shops share one logistics centre for picking, packing and delivery.

How brands can work with Farmacosmo

Farmacosmo is a retailer that buys products from brands and distributors and sells them through its online shops and pharmacies. A brand approaching Farmacosmo should be ready with:

• Products that fit a parapharmacy, beauty or perfumery range.
• Italian and EU compliance, such as cosmetics or food supplement rules.
• Italian product content and labelling.
• Competitive pricing and promotional support for online sales.

Why Farmacosmo matters for brands

Farmacosmo combines several specialist online shops with physical pharmacies, giving brands access to Italian shoppers across parapharmacy, beauty and perfumery through one group.

How eBrands looks at Farmacosmo

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Farmacosmo could sit alongside the channels you already use in Italy, we are happy to talk it through.

Useful links

• Farmacosmo
• Farmacosmo half-year report 2024 (PDF, in Italian)

Fashion Days is one of the leading online fashion retailers in Central and Eastern Europe, selling clothing, shoes, accessories and beauty to shoppers in Romania, Bulgaria and Hungary. It is part of the eMAG group and runs the fashion business for both fashiondays.ro and eMAG. For a fashion, footwear or beauty brand, Fashion Days is a key route to shoppers in these three markets.

Who is behind Fashion Days

Fashion Days was founded in 2009 by Swiss entrepreneurs and has been part of the Naspers group, now Prosus, since 2011. eMAG later took over Fashion Days, and it became the fashion arm of eMAG's e-commerce business, managing both its own platform and eMAG's fashion category. eMAG's other businesses include the delivery company Sameday, the marketplace eMAG and the food delivery app Tazz.

What the shopper sees

Fashion Days sells a wide range of international and local fashion brands. During its Black Friday 2025 sale it received more than 429,000 orders across Romania, Bulgaria and Hungary, with more than 981,000 products ordered, and the number of products sold in Romania grew 20% year on year. Orders ship from what Fashion Days describes as the largest warehouse in Central and Eastern Europe, running entirely on green energy, and customers can collect parcels from a network of more than 7,600 lockers.

How brands can work with Fashion Days

• As a supplier to Fashion Days, which buys and sells products online.
• As a marketplace seller. Fashion Days also runs a fashion and beauty marketplace in Romania, which sellers can connect to through integration tools to import catalogues, sync stock and receive orders.

A brand considering Fashion Days should be ready with:

• Romanian, Bulgarian and Hungarian content, or the ability to localise product data.
• Strong images and size information for fashion shoppers.
• EU compliance, such as textile labelling and cosmetics rules.
• Competitive pricing for the CEE market.

Why Fashion Days matters for brands

Fashion Days combines a strong fashion audience with eMAG's logistics and delivery network, which gives brands fast reach into three growing markets.

How eBrands looks at Fashion Days

eBrands works with brands on marketplaces across Europe and North America, and sells on eMAG in Romania. If you want to see how Fashion Days could sit alongside the channels you already use in Central and Eastern Europe, we are happy to talk it through.

Useful links

• Fashion Days Romania
• Economica.net: Fashion Days Black Friday 2025 (in Romanian)
• MerchantPro: FashionDays.ro Marketplace integration

Fieldfolio is an Australian online wholesale marketplace that connects brands and wholesalers with independent retailers across Australia and New Zealand. Retailers browse and order products from many suppliers in one place, and brands use Fieldfolio to manage wholesale orders and find new stockists. For a consumer brand that wants to grow in Australian and New Zealand independent retail, Fieldfolio is a local alternative to Faire.

Who is behind Fieldfolio

Fieldfolio describes itself as Australia's number one wholesale marketplace. It lists more than 275,000 products from more than 1,000 wholesalers and brands. Fieldfolio has reported around 28,000 registered retailers, with more than 1,000 new retail buyers joining every month, and it says it has the largest network of independent sales reps in Australia.

How Fieldfolio works

• Brands and wholesalers publish their wholesale catalogues, and retail buyers order online.
• Sales reps can use Fieldfolio to take orders from their retail accounts.
• Retailers discover new brands and reorder from existing suppliers through one platform.

What it costs

In 2023 Fieldfolio switched to a pricing model aimed at sellers: product listings became free, with no monthly subscription. Instead, sellers pay a fixed fee per order, which was set at AUD 5.95 excluding GST, and only the first 50 orders each month are billed. Fieldfolio positioned this as an alternative to percentage-based commissions on other platforms. Brands should check the current pricing with Fieldfolio.

What a brand needs

• Stock in Australia or New Zealand, or reliable shipping to retailers there.
• Wholesale pricing that leaves retailers a healthy margin.
• Strong product photos and descriptions.
• Compliance with Australian and New Zealand product rules for the category.

Why Fieldfolio matters for brands

Fieldfolio bundles a large network of independent retailers and sales reps in Australia and New Zealand into one wholesale channel, with pricing that does not take a percentage of each order.

How eBrands looks at Fieldfolio

eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond, including wholesale platforms. If you are thinking about Australia or New Zealand and want to see whether Fieldfolio fits your plans, we are happy to talk it through.

Useful links

• Fieldfolio
• Fieldfolio: per-order pricing announcement

Finnish Design Shop is one of the world's leading online stores for Nordic design. From its home in Turku, Finland, it sells furniture, lighting, tableware, textiles and home décor from more than 300 design brands at finnishdesignshop.com, and ships to more than 180 countries. For a design-led home or lifestyle brand with a Nordic style, Finnish Design Shop is a route to design lovers around the world.

Who is behind Finnish Design Shop

Finnish Design Shop was founded in 2004 to make Finnish design easy to buy abroad, and it later expanded to the wider Nordic design range. Its head office, logistics centre and showroom are in Turku. In 2025 the company's revenue was about EUR 57.4 million, according to Finnish company register data, and it shipped 1.2 million kilos of design from its own logistics centre to customers in Finland and around the world.

What the shopper sees

Shoppers find major Nordic design brands and design classics next to newer brands that fit the Nordic style. New brands keep joining, for example the Finnish jewellery brand Kalevala Koru in 2025. Finnish Design Shop also runs:

• Design Stories, its online magazine.
• Contract Sales, since 2015, serving companies and design professionals.
• Franckly.com, since 2019, a curated marketplace for pre-used design.
• A showroom and shop in Turku that also hosts events.

How brands can work with Finnish Design Shop

Finnish Design Shop is a retailer, not an open marketplace. It acts as an official dealer for the brands it carries, buys products in advance and holds them in its own warehouse in Turku. A brand approaching Finnish Design Shop should be ready with:

• A design-led product that fits the Nordic style and the shop's curated range.
• Strong imagery and product content, since presentation is central for design shoppers.
• Wholesale terms and reliable supply into Finland.
• Products that ship well internationally, given the worldwide customer base.
• EU product compliance for the category, for example for lighting or children's products.

Why Finnish Design Shop matters for brands

Finnish Design Shop gives a design brand an international storefront with a loyal, design-focused audience. Being listed next to well-known Nordic design names also builds credibility with other retailers and buyers.

How eBrands looks at Finnish Design Shop

eBrands is headquartered in Helsinki and works with brands on marketplaces and retail channels across Europe and North America. If you have a design-led brand and want to see how Finnish Design Shop could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Finnish Design Shop
• About Finnish Design Shop

Flaconi is one of Europe's leading online beauty retailers, selling fragrances, skincare, make-up and haircare from a wide range of premium and mass brands. Based in Berlin, it is the market leader in Germany's premium online fragrance segment and is expanding fast across Europe. For a beauty or fragrance brand, Flaconi is one of the most important online retail partners in German-speaking Europe and beyond.

Who is behind Flaconi

Flaconi is majority-owned by the German media group ProSiebenSat.1, which has been looking for a buyer for the business. In 2025 Flaconi reported record revenue of EUR 651 million, after EUR 514 million in 2024, and it has said it now operates profitably. In the fourth quarter of 2025 it held a 38% share of Germany's premium online fragrance market. Flaconi sells in Germany, Austria, Switzerland, France, Poland and further European countries, and plans to enter seven more in 2026: Norway, the UK, Ireland, Spain, Portugal, Romania and Hungary. Orders ship from its logistics centre in Halle (Saale).

What the shopper sees

Flaconi follows a mobile-first strategy, "Beauty in your pocket", built around its app, customer loyalty, internationalisation and retail media. It runs brand campaigns on TV, digital and outdoor, often in partnership with beauty brands.

How brands can work with Flaconi

• As a supplier. Flaconi buys products from brands and distributors and sells them online.
• Through retail media. Brands can advertise to Flaconi's customers in its shop and app, and partner on campaigns.

A brand approaching Flaconi should be ready with:

• A premium or popular beauty brand with demand in Flaconi's markets.
• EU cosmetics compliance, including CPNP notification and correct labelling, plus Swiss requirements.
• Product content in several languages for Flaconi's growing number of country shops.
• Marketing support for launches and campaigns.

Why Flaconi matters for brands

Flaconi reaches a large and growing European beauty audience online, and its expansion into new markets gives partner brands a way to grow with it.

How eBrands looks at Flaconi

eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Flaconi could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Flaconi
• Ecommerce Germany: Flaconi 2025 results

Fnac is one of the best-known retailers in France for books, music, film, games, technology and electronics, with stores in France, Belgium, Spain, Portugal and Switzerland and online at fnac.com. Its marketplace lets third-party sellers offer new and second-hand products next to Fnac's own range. For a brand in electronics, gaming, culture, toys or home tech, Fnac is a key channel in France and several neighbouring markets.

Who is behind Fnac

Fnac was founded in Paris in 1954 and is part of Fnac Darty, the group formed when Fnac bought Darty in 2016. After buying the Italian electronics chain Unieuro in 2024, Fnac Darty had revenue of EUR 10.33 billion in 2025, with online sales making up 22% of the total and click and collect accounting for close to half of online orders. In January 2026, EP Group, controlled by Daniel Křetínský, launched a takeover offer for Fnac Darty. See also our Darty page.

The Fnac marketplace

Fnac's marketplace offers third-party products next to Fnac's own range, including second-hand and refurbished products. Fnac Darty has highlighted the momentum of its marketplace activity, both new and refurbished, as a growth driver. Fnac's customers are loyal, partly thanks to its membership programme, and many shop across both stores and online.

How selling on Fnac works

• Professional sellers apply to sell on the Fnac marketplace.
• Local-language content, mainly French, mapped to Fnac's categories.
• French eco-fees and compliance for electrical and electronic products, toys and other regulated categories.
• Fulfilment and returns to customers, with service levels that fit Fnac's reputation.
• Commission per sale, depending on the category.

Why Fnac matters for brands

Fnac is a trusted name for culture and technology shoppers in France and several European countries, and its marketplace gives brands access to that audience without a store listing.

How eBrands looks at Fnac

eBrands works with brands on marketplaces across Europe and North America. If you want to see how Fnac could sit alongside the channels you already use in France and beyond, we are happy to talk it through.

Useful links

• Fnac
• Ecommerce Nation: Fnac Darty 2025 results (in French)

fonQ is the leading Dutch online department store for home and living, selling furniture, cooking, home décor, garden and lifestyle products to shoppers in the Netherlands and Belgium. Next to its own range, it runs a curated marketplace through its fonQ partner programme. For a home, kitchen, garden or design brand, fonQ is one of the most important specialist channels in the Benelux.

Who is behind fonQ

fonQ goes back to 2005 and took its current name in 2010 after a merger. It is based in Utrecht and is owned by AJS, the investment firm of former KPN chief executive Ad Scheepbouwer, which bought it from RFS Holding (the owner of Wehkamp) in 2016. In 2024 fonQ acquired the home and living start-up Naduvi, adding its dropship model. ChannelEngine reports that fonQ carries around 750 quality brands and had more than EUR 100 million in revenue in 2021. Brands such as HAY, Fatboy, KitchenAid and Brabantia are sold on fonQ.

The fonQ marketplace

fonQ launched its marketplace in 2018 on Mirakl. Within three years, around 500 carefully selected sellers had joined, and marketplace GMV grew 142% in 2020. Sellers can sell to customers in both the Netherlands and Belgium through the marketplaces of fonQ and vtwonen, for which fonQ acts as licence partner. fonQ says its own marketplace has made it fully independent of selling on other marketplaces.

How selling on fonQ works

• Curated. Sellers register through fonQ's "Verkopen via fonQ" page and must follow its partner conditions.
• Content standards. Product content must meet fonQ's content policy, including high-quality lifestyle and packshot images.
• Commission-based. Sellers pay a commission on sales, and listing products is free.
• Payment within 30 days, according to ChannelEngine.
• The seller ships and handles returns, managed through Mirakl.
• Dutch content for the Netherlands and Flanders.

Why fonQ matters for brands

fonQ reaches Dutch and Belgian shoppers who are specifically looking for home and living products, in a curated environment that suits design-led brands better than a general marketplace.

How eBrands looks at fonQ

eBrands works with brands on marketplaces across Europe and North America. If you have a home or garden brand and want to see how fonQ could sit alongside the channels you already use in the Benelux, we are happy to talk it through.

Useful links

• fonQ
• ChannelEngine: fonQ marketplace guide
• Emerce: fonQ's marketplace growth (in Dutch)

Freemans is a UK "digital department store" selling fashion, footwear, beauty, home, garden, gifts, gadgets and power tools at freemans.com. It focuses on UK shoppers over 40 and has grown its range by adding third-party brands through its Market Place. For a brand that wants to reach that audience in the UK, Freemans is a curated online channel.

Who is behind Freemans

Freemans is based in Bradford and is part of Freemans Grattan Holdings, which belongs to the German Otto Group. It started as a catalogue retailer and, over the past five years, has transformed into a digital pure player with a single-minded focus on UK consumers aged over 40. Freemans reported that its sales in the last quarter of 2024 were up 13%.

The Freemans Market Place

In August 2025 Freemans partnered with Mirakl to scale its dropship and third-party offer, alongside its own-bought ranges, some of which are designed in-house or sourced through Otto. Brand partners ship directly from their own fulfilment centres, so Freemans does not hold the stock, while Freemans keeps control over pricing and the brand experience. More than 70 brands joined in the first months, including French Connection, Mountain Warehouse, Tog 24, Einhell and MenKind. After a soft launch in autumn 2025 and an official launch in 2026, Freemans reported 100% growth in its Market Place and aims to add around 120 new brands, including Ted Baker, Moda in Pelle and Draper Tools, adding more than 22,000 products.

How selling on Freemans works

• Curated brands. Freemans selects well-known brands that suit its over-40 customers.
• Dropship. The brand ships orders directly to the customer.
• A Mirakl connection, directly or through a multichannel tool.
• UK delivery, returns and compliance for each category.

Why Freemans matters for brands

Freemans gives brands access to a clearly defined, loyal UK audience that many younger-focused platforms don't target, with a fast-growing and still selective marketplace.

How eBrands looks at Freemans

eBrands works with brands on marketplaces across Europe and North America. If you want to see how Freemans could sit alongside the channels you already use in the UK, we are happy to talk it through.

Useful links

• Freemans
• TheIndustry.fashion: Freemans' dropship strategy
• Prolific North: Freemans Market Place growth

Fressnapf, known as Maxi Zoo in many countries, is Europe's leading retailer of pet food and pet supplies. It runs close to 2,900 stores in 15 European countries, together with online shops and an app. For a pet food, pet care or pet accessories brand, Fressnapf is one of the most important retail partners in Europe.

Who is behind Fressnapf

Fressnapf was founded by Torsten Toeller and is headquartered in Krefeld, Germany. In 2025 Fressnapf | Maxi Zoo grew revenue by 2.5% to EUR 3.7 billion, and its operating result rose about 11% to EUR 380 million. It operates 2,888 stores, including franchise stores and joint ventures, and is market leader in nine of its 15 countries. About 65% of its revenue comes from outside Germany. In Germany most stores are run by independent franchise partners, while in other countries the stores are owned directly.

Growing in stores and online

Fressnapf opened close to 200 new stores in 2025, especially in France, Italy and Poland, and tested smaller urban stores in Copenhagen and Paris. It built a new e-commerce centre to serve several European markets and introduced a pick-from-store model to deliver online orders faster. Its loyalty programme, Fressnapf Friends, is a central lever for 2026. Fressnapf has long said it wants to become "the" marketplace for everything around pets.

How brands can work with Fressnapf

Fressnapf works with brands as suppliers for its stores and online shops, alongside its own brands. A brand approaching Fressnapf should be ready with:

• Pet products with clear benefits, such as food, treats, care or accessories.
• EU pet food and product compliance, including correct labelling for each country.
• Product content and packaging in many languages for Fressnapf's 15 markets.
• Supply capacity for a large store network and online shops.
• Marketing support, including for Fressnapf's loyalty programme.

Why Fressnapf matters for brands

Fressnapf combines Europe's largest pet store network with growing online sales, giving pet brands access to pet owners in 15 countries.

How eBrands looks at Fressnapf

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how Fressnapf could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Fressnapf
• Fressnapf | Maxi Zoo 2025 results

Fruugo is a UK-based global online marketplace that lets sellers reach shoppers in 42 countries from a single product feed. It automatically translates listings into the local language, converts prices into local currencies and promotes products to shoppers abroad. For a brand that wants to test international demand without building a presence in each country, Fruugo is one of the easiest cross-border channels to start with.

Who is behind Fruugo

Fruugo is headquartered in Cumbria, in the United Kingdom, and employs around 150 people in Europe and Asia. It supports transactions in 42 countries, 31 currencies and 28 languages. In November 2025 the Financial Times named Fruugo Britain's fastest-growing business of the last decade, and third across Europe. Fruugo reported 25% festive sales growth for the six weeks to 24.12.2025 and said it had rebuilt the business around better sellers, better products and stronger compliance with regulators' requirements. It has also opened an office in Shanghai to support sellers there.

How selling on Fruugo works

• One feed, many countries. Sellers send a product feed and choose which countries to sell to. Fruugo translates content, converts prices and handles local payment methods.
• Search-driven traffic. Fruugo promotes localised product pages to shoppers through search, including Google Shopping in each country.
• No sale, no fee. There are no monthly or listing fees. Fruugo charges a commission on completed sales, which industry sources report at around 15%, including payment, translation and currency costs.
• The seller ships each order internationally and handles returns according to each country's consumer laws.
• Approval and compliance. Fruugo reviews applications and is tightening seller quality and product compliance.

What a brand should think about

• International shipping costs and times, which are the main operational challenge.
• Product compliance in each destination country.
• Margin, since commission and cross-border shipping add up.

Why Fruugo matters for brands

Fruugo removes much of the complexity of selling abroad, which makes it a low-risk way to find out which countries respond to a brand's products.

How eBrands looks at Fruugo

eBrands works with brands on marketplaces across Europe and North America. If you want to see whether a cross-border channel like Fruugo fits your plans, we are happy to talk it through.

Useful links

• Fruugo: Christmas 2025 trading update
• Base.com: selling on Fruugo

Fyndiq is a Swedish online marketplace focused on bargains and value, popular with deal-seeking shoppers in Sweden and increasingly in Finland, Denmark and Norway. It is part of CDON Group, together with the Nordic marketplace CDON. For a brand that wants to sell value-priced products, outlet stock or toys in the Nordics, Fyndiq is a complementary channel to CDON.

Who is behind Fyndiq

Fyndiq has run as a marketplace since 2010. In 2023 it was acquired by CDON AB, which is listed in Stockholm, and the two now form CDON Group. In 2025 the Fyndiq segment's gross merchandise value grew 7% to SEK 536 million, while the whole group reached SEK 1.93 billion and about 2.87 million active customers. Fyndiq has grown especially fast in the Nordic markets outside Sweden, and toys are one of its strongest categories. See also our CDON page.

What the shopper sees

Fyndiq is built around low prices and good deals across many categories, from toys and home to electronics, beauty and fashion accessories. Shoppers come to Fyndiq to find bargains rather than specific brands.

How selling on Fyndiq works

• Merchant platform. Merchants list products and manage orders through Fyndiq's merchant tools or integrations shared with CDON.
• Nordic markets. Products can be offered in Sweden, Finland, Denmark and Norway, with prices in local currency.
• Fees. Fyndiq earns commission and other fees from merchants. Its take rate is higher than CDON's, reflecting its marketing and value focus.
• The merchant ships orders to customers, so delivery times and costs to the Nordics matter.
• Norway is outside the EU, which affects customs and VAT for Norwegian orders.

Why Fyndiq matters for brands

Fyndiq reaches a different, price-focused Nordic audience than CDON, which makes it useful for value ranges, end-of-line stock and products where price is the main decision factor.

How eBrands looks at Fyndiq

eBrands is headquartered in Helsinki, sells on CDON and follows the Nordic marketplaces closely. If you want to see whether Fyndiq fits your Nordic plans, we are happy to talk it through.

Useful links

• Fyndiq
• CDON Group year-end report 2025

Galaxus is Switzerland's largest online store and, since its expansion into the EU, a growing marketplace in Germany, Austria and other European countries. Together with its sister shop Digitec for electronics, it sells more than 10 million products, from electronics and home to toys, sports, beauty and DIY. For a brand that wants to reach Swiss shoppers, or a fast-growing marketplace in German-speaking Europe, Galaxus is one of the key channels.

Who is behind Galaxus

Digitec Galaxus was founded in Switzerland in 2001 by Florian Teuteberg, Oliver Herren and Marcel Dobler, and launched Galaxus in 2012 when the Swiss retailer Migros invested in the company. Migros became majority owner in 2015. In 2025 Digitec Galaxus grew its platform sales by 17% to CHF 3.76 billion, its second-strongest growth ever, and 5 million people bought from Galaxus at least once during the year. The company also runs ten stores in Switzerland.

Galaxus in the EU

Galaxus expanded to Germany in 2018 and has since opened in Austria, France, Italy, the Netherlands and Belgium. Its EU platform sales reached EUR 418 million in 2025, up 15%. Galaxus has said it is focusing more on profitability in Germany and building up its own logistics there.

The Galaxus marketplace

Galaxus opened its seller programme in 2016 and has grown into a marketplace with millions of products from partner retailers and brands. Its range grew from 8 million products in 2024 to 10 million at the end of 2025, and the marketplace is a strong driver of growth. Galaxus is known for transparency: it shows shoppers information such as return rates and product data, and in 2026 it removed hundreds of thousands of older product reviews to stop brands and manufacturers from influencing ratings.

What a brand should know

• Switzerland is outside the EU, so selling to Swiss customers involves customs, Swiss VAT and often a Swiss logistics setup.
• Local-language content is needed in German, French and Italian for Switzerland, and in the language of each EU country.
• Detailed product data, since Galaxus emphasises transparent, comparable product information.
• Fulfilment and returns that meet Galaxus' delivery standards in each country.

Why Galaxus matters for brands

Galaxus is the first place many Swiss shoppers go online, and it is growing in Germany and the rest of the EU. It gives brands access to a high-spending Swiss audience and a fast-growing alternative to the largest marketplaces in German-speaking Europe.

How eBrands looks at Galaxus

eBrands works with brands on marketplaces across Europe and North America. If you want to see how Galaxus could sit alongside the channels you already use, we are happy to talk it through.

Useful links

• Galaxus Switzerland
• IT Reseller: Digitec Galaxus 2025 sales (in German)

GALERIA is Germany's largest remaining department store chain, with 83 stores in city centres across the country and an online shop at galeria.de. In October 2026 GALERIA filed for insolvency for the fourth time since 2020, so brands should follow its situation closely before committing to the channel.

Who is behind GALERIA

GALERIA is the successor of the former Galeria Karstadt Kaufhof. After its third insolvency in 2024, the company was taken over in August 2024 by the US investment firm NRDC and an investment company of entrepreneur Bernd Beetz, and it moved its headquarters from Essen to Düsseldorf. Nine of its 92 stores were closed at that time. In the financial year to September 2025, its 83 stores generated sales of more than EUR 2 billion, and GALERIA reported an operating profit for the first time in more than ten years. It also brought partners such as Decathlon and Lidl into some of its stores. GALERIA has about 12,000 employees.

The 2026 insolvency

In October 2026 GALERIA filed for insolvency again at the court in Düsseldorf, after failing to secure new funding. According to reports, its 2025/26 financial year ended with clearly lower sales, earnings and margins. The company said its 83 stores would keep operating for now, but it was not yet decided which stores might close. GALERIA is also trying to negotiate more flexible, turnover-based rents.

What this means for brands

• Existing partners should review open orders, payment terms and consignment stock with the insolvency proceedings in mind.
• New partners should wait for clarity on GALERIA's restructuring before investing in the channel.
• In the long term, a smaller GALERIA may still be relevant for fashion, beauty, home and gift brands that want city-centre visibility in Germany.

How eBrands looks at GALERIA

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to find the right German retail and marketplace channels for your brand, we are happy to talk it through.

Useful links

• Börsen-Zeitung: GALERIA files for insolvency again (in German)
• Lebensmittel Praxis: GALERIA's 2024/25 results (in German)

Galeries Lafayette is one of the world's most famous department store groups, with its flagship on Boulevard Haussmann in Paris and stores across France and abroad. It also runs an online store at galerieslafayette.com with a curated marketplace, where selected brands and sellers offer fashion, beauty, home and lifestyle products. For a premium fashion, beauty or lifestyle brand, Galeries Lafayette is one of the most prestigious channels in France.

Who is behind Galeries Lafayette

Galeries Lafayette was founded in Paris at the end of the 19th century and is still family-owned. In 2025 the group had sales of EUR 3.1 billion, with 17 integrated stores and 38 affiliated stores in France, and stores in cities such as Dubai and Doha. The Paris Haussmann store alone generated EUR 2 billion in sales, up 4%, and welcomed 35 million visitors, making it one of the three leading department stores in the world alongside Harrods and Isetan. In April 2026 the group announced a EUR 260 million investment plan to 2030 to make Haussmann the world's leading department store. Beauty is a growing focus, with around 450 beauty brands on three floors at Haussmann.

The Galeries Lafayette marketplace

The marketplace on galerieslafayette.com makes up around 20% of the website's sales, with an average basket of about EUR 105 including VAT. Galeries Lafayette also ships some online orders directly from its stores. Its "Go for Good" label identifies products that meet its own environmental or social criteria.

How selling on Galeries Lafayette works

• Curated selection of premium fashion, beauty, home and lifestyle brands that fit the Galeries Lafayette image.
• Delivery policy. Sellers must match Galeries Lafayette's shipping cost policy or offer better terms.
• Full order handling. Sellers issue invoices in the customer's name and handle returns and any disputes, in line with Galeries Lafayette's service standards.
• French content and high-quality imagery.
• Integration through the seller portal or tools such as Lengow, with orders synchronised regularly.

Why Galeries Lafayette matters for brands

Galeries Lafayette is a global symbol of French fashion and lifestyle. Being on its marketplace gives a brand prestige and access to shoppers with strong purchasing power.

How eBrands looks at Galeries Lafayette

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a premium brand and want to see how Galeries Lafayette could sit alongside the channels you already use in France, we are happy to talk it through.

Useful links

• Galeries Lafayette
• Lengow: Selling on Galeries Lafayette (in French)
• Premium Beauty News: Galeries Lafayette 2025 (in French)