Overview
Clas Ohlson is one of the Nordics' best-known retailers for practical everyday products: hardware and tools, electrical, home, leisure and multimedia. It sells through around 250 stores and online in Sweden, Norway and Finland, at clasohlson.com. For a brand with practical, problem-solving products for the home, Clas Ohlson is a strong retail route into the three largest Nordic markets.
Who is behind Clas Ohlson
Clas Ohlson was founded in 1918 as a mail order company in Insjön, Dalarna, in Sweden. Today it has just over 5,000 employees and annual sales of about SEK 13 billion. Its shares (CLAS B) are listed on Nasdaq Stockholm, Large Cap. Beyond its three home markets, the group also sells online in several other European markets through subsidiaries.
Stores and online growing together
Clas Ohlson keeps opening stores and opened eight new ones in the 2025/26 financial year. Online sales grew 15% to SEK 2,572 million in 2025/26, and e-commerce made up 24% of total sales in the last quarter of the year. The company expects e-commerce to keep growing faster than total sales. It has also added online specialists through acquisitions, such as Batteriexperten, which launched in Finland in 2026.
What the shopper sees
Shoppers come to Clas Ohlson for practical solutions at good prices, with knowledgeable store staff and a range that changes through the seasons. The assortment mixes Clas Ohlson's own brands with well-known product brands. Services such as Clas Fixare, Clas Ohlson's handyman service, and its spare parts offering support the products it sells.
How brands can work with Clas Ohlson
Clas Ohlson is a retailer, not an open marketplace. Its buying teams choose the range and buy products from suppliers, which are then sold in stores and online. A brand approaching Clas Ohlson should be ready with:
- Products that solve everyday problems in the home, garden, workshop or leisure, which is the core of Clas Ohlson's range.
- Pricing that works for a value-focused retailer and its margin structure.
- Nordic product content and packaging in Swedish, Norwegian and Finnish.
- EU and Nordic product compliance, especially for electrical products, batteries and chemicals.
- Reliable supply for both stores and online, including the seasonal peaks the range is built around.
Why Clas Ohlson matters for brands
Clas Ohlson combines a store network that shoppers across Sweden, Norway and Finland know well with an online business that keeps growing. One retail relationship can put a brand in front of shoppers in all three countries.
How eBrands looks at Clas Ohlson
eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you are thinking about the Nordics and want to see how a retailer like Clas Ohlson could sit alongside the channels you already use, we are happy to talk it through.
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