Overview
DICK'S Sporting Goods, Inc. is one of the largest sports retailers in the United States and, after buying Foot Locker in 2025, a global sports retail group. Besides its DICK'S Sporting Goods stores, it runs specialty formats such as Golf Galaxy and, through Foot Locker, the Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos banners. This page looks at the group. For how brands work with DICK'S stores and its website, see our DICK'S Sporting Goods page.
Who is behind DICK'S
DICK'S was founded in 1948 by Richard "Dick" Stack as a small fishing tackle store in Binghamton, New York, and is now listed on the New York Stock Exchange (ticker DKS). In fiscal 2025, which ended on 31.01.2026, net sales were USD 17.2 billion, up 28.1% on the year before, including Foot Locker from the date of the acquisition.
The Foot Locker acquisition
DICK'S completed its acquisition of Foot Locker in September 2025, describing it as a step to become a global leader in sports retail at the intersection of sport and culture. The deal added Foot Locker's store network in North America, Europe and Asia-Pacific, and its banners Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos. DICK'S is reviewing unproductive assets as part of the integration.
What it means for brands
- Two different customers. The DICK'S business serves families, athletes and outdoor shoppers across many sports, while Foot Locker focuses on sneakers and sports culture.
- A wholesale relationship. Brands work with the group as vendors, selling products wholesale to its banners rather than listing on an open marketplace.
- US-led, now international. The DICK'S business is in the United States, while Foot Locker adds stores outside it.
How eBrands looks at DICK'S
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about US sports retail and want to see how a retailer like DICK'S could sit alongside the channels you already use, we are happy to talk it through.
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