Overview
Holland & Barrett is the UK's leading health and wellness retailer, selling vitamins, supplements, sports nutrition, natural beauty and health foods through more than 800 stores in the UK and Ireland, more than 200 stores in the Netherlands and Belgium, and online at hollandandbarrett.com. For a brand in supplements, wellness or natural personal care, Holland & Barrett is one of the most important specialist retailers in Europe.
Who is behind Holland & Barrett
Holland & Barrett traces its roots back more than 150 years, to a shop opened in England in 1870. In the financial year that ended on 30.09.2025, revenue grew 11% to GBP 981 million, its third year in a row of double-digit growth, and the company expects to pass GBP 1 billion in the year ahead. In 2025 it invested a record GBP 124 million in technology, supply chain, product development and new stores.
Stores and online
Stores generated GBP 731 million of sales in 2025. Holland & Barrett opened 47 new stores in the UK and Ireland, for a total of 809, and refitted more than 40 of its 235 stores in Belgium and the Netherlands. Online grew 20% and now makes up more than 21% of group revenue, with GBP 210 million from the website and GBP 39 million from the app. Internationally, it has 57 franchised standalone stores and partnerships in China and the Middle East. In 2025 Holland & Barrett also launched an online marketplace and is actively looking for new suppliers.
How brands can work with Holland & Barrett
Brands work with Holland & Barrett as suppliers, managed through its Vendor Portal, where suppliers handle purchase orders, products, deliveries, documents and reports. The process is largely manual: new products are submitted through a product import template rather than an API. Holland & Barrett runs a strict supplier compliance framework. A brand approaching Holland & Barrett should be ready with:
- Ingredient compliance, including Holland & Barrett's own list of banned ingredients, which goes beyond the law.
- Sustainable sourcing, with certifications for relevant ingredients and readiness for EU deforestation rules (EUDR).
- Correct labelling and claims, including free-from claims and UK rules on food high in fat, sugar or salt (HFSS) where they apply.
- Complete product data, including legal category, UK VAT treatment and Holland & Barrett's category structure.
- Delivery standards, such as booked deliveries, certificates of analysis and pallet standards.
- Planning for changes. Changes to a live product need advance notice, so pack, formula or price changes must be planned ahead.
Suppliers can also promote products with sponsored listings managed through the Vendor Portal.
Why Holland & Barrett matters for brands
Holland & Barrett combines a large store network with fast-growing online sales, and its shoppers come specifically for health and wellness. A listing gives a brand credibility with consumers and other retailers, but the compliance bar is high and preparation takes time.
How eBrands looks at Holland & Barrett
eBrands works with brands on marketplaces and retail channels across Europe and North America, and wellness is one of our core categories. If you want to see how Holland & Barrett could sit alongside the channels you already use, we are happy to talk it through.
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