Overview
Holland and Barrett is Europe's largest specialist health food and supplement retailer, with a history stretching back to 1870 when two Americans, Major William Holland and Alfred Slapps Barrett, opened a general store in Bishop's Stortford, England. Today the company operates over 1,300 stores across the United Kingdom, Ireland, Netherlands, Belgium, and a growing number of additional markets, alongside a major and growing e-commerce business.
Holland and Barrett's positioning is clear and consistent: it is the specialist destination for vitamins and minerals, health supplements, sports nutrition, natural and organic food, free-from products, and natural and organic personal care. The company's customers are health-conscious consumers willing to pay a premium for products they trust to be genuinely beneficial, and the Holland and Barrett brand functions as a quality endorsement in this category.
The product range
The Holland and Barrett assortment spans vitamins and minerals, herbal supplements, sports nutrition, natural and organic food (free-from, plant-based, raw, specialist diet), natural beauty and personal care, and household products. The company's own-brand ranges are significant revenue contributors and include well-regarded products across multiple health and wellness categories.
The marketplace opportunity
Holland and Barrett's online marketplace extends its physical store range and gives third-party brands in health, wellness, and natural personal care access to its loyal and health-motivated customer base. For brands in vitamins, supplements, natural beauty, and free-from food categories targeting UK, Irish, Dutch, or Belgian consumers, Holland and Barrett represents one of the most targeted and commercially relevant retail channels available.
Rewards and loyalty
The Holland and Barrett Rewards card programme has millions of members and drives high purchase frequency among the company's most loyal customers. Members receive points on purchases and exclusive member pricing on selected products — a loyalty mechanism that creates meaningful switching costs and keeps customers returning regularly.
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