Kaufland

Kaufland is a German hypermarket chain owned by the Schwarz Group — the same corporate family as Lidl — and one of Germany's most important food and general merchandise retailers. With over 1,500 stores across Germany, Czech Republic, Poland, Slovakia, Romania, Bulgaria, and Croatia, Kaufland operates hypermarkets that combine full-line grocery with a substantial non-food offer across electronics, home, clothing, garden, automotive, sports, and seasonal categories.

Kaufland Global Marketplace is the company's international marketplace platform, designed for sellers who want to reach multiple Kaufland markets from a single seller account. While kaufland.de serves German consumers, the Global Marketplace enables selling across multiple Central and Western European countries simultaneously — a significant efficiency advantage over operating separate accounts in each country.

Kaufland.de marketplace

Kaufland.de (formerly real.de before Kaufland's acquisition) is one of the most significant general merchandise marketplaces in Germany, operating in a market where Amazon.de is dominant but where German consumers show meaningful loyalty to domestic alternatives. The platform attracts tens of millions of visits monthly and covers electronics, home and garden, sports, fashion, baby, pets, and more.

For sellers targeting the German market, Kaufland.de offers an important complement to Amazon.de. German consumers are notably price-conscious and comparison-oriented — they often check multiple platforms before purchasing — making presence across both Amazon and Kaufland meaningful for total market coverage.

Logistics and fulfilment

Kaufland offers a fulfilment service for marketplace sellers, allowing inventory to be stored in Kaufland's logistics infrastructure and shipped to customers reliably and quickly. Like other marketplace fulfilment programmes, Kaufland's service typically gives products improved visibility in search rankings and improves conversion through reliable delivery promises.