Lowe's

Lowe's Companies is the second-largest home improvement retailer in the world and in the United States, operating approximately 1,700 stores across the US and Canada, with annual revenues of approximately $85-90 billion. Founded in 1946 by Lucius Smith Lowe in North Wilkesboro, North Carolina, Lowe's has grown from a small hardware store into a national retail chain competing directly with Home Depot for the American home improvement dollar.

While Home Depot has historically been stronger with the professional contractor segment, Lowe's has invested heavily in differentiating its proposition for the DIY homeowner — particularly in home decor, kitchen and bath remodelling supplies, and seasonal categories like garden and holiday. Lowe's stores tend to feel somewhat more approachable than Home Depot's warehouse-format locations, appealing to the weekend DIYer and design-focused homeowner.

E-commerce and Lowe's Marketplace

Lowe's e-commerce business has grown significantly, with a strong performance during the pandemic-era home improvement boom. Lowe's Marketplace allows approved third-party sellers to list products on lowes.com, extending the range of available products beyond what physical stores can carry. The marketplace is particularly relevant for brands in tools, building materials, garden, outdoor power equipment, appliances, lighting, plumbing, electrical, and home decor.

The Pro business

Lowe's has been investing significantly in its professional contractor (Pro) business, recognising that this high-frequency, high-spending segment is critical to long-term revenue stability. Pro-focused services include volume pricing, dedicated checkout lanes, project quote tools, and a Pro loyalty programme. For brands selling to both DIY consumers and professionals, Lowe's dual audience offers broad market reach from a single retail relationship.