Overview
Lowe's is one of the largest home improvement retailers in the United States, with about 1,760 stores and an online store at lowes.com. It sells tools, building materials, appliances, garden, home décor and more to homeowners and professional contractors. Since 2025 it has also run Lowe's Marketplace, where third-party sellers can offer products on lowes.com. For a brand in home, garden or DIY, Lowe's is now reachable both as a vendor and as a marketplace seller.
Who is behind Lowe's
Lowe's was founded in North Wilkesboro, North Carolina, in 1946 and is headquartered in Mooresville, North Carolina. It is listed on the New York Stock Exchange. In fiscal 2025, which ended on 30.01.2026, total sales were USD 86.3 billion, up 3%. Lowe's handles about 16 million customer transactions a week and operated 1,759 stores at the end of the fiscal year. It sold its Canadian retail business in 2022, so its stores are now in the United States.
Growing with Pros and online
Lowe's calls its strategy "Total Home". A big part of it is professional customers: in 2025 it bought Artisan Design Group and, for USD 8.8 billion, Foundation Building Materials (FBM), a building materials distributor. Online sales grew 10.5% in the fourth quarter of 2025, and Lowe's set new sales records on Black Friday and Cyber Monday. For fiscal 2026, Lowe's expects total sales of USD 92 to 94 billion.
Lowe's Marketplace
Lowe's launched its marketplace in 2025 with Mirakl, the technology behind many retailer marketplaces. It lets Lowe's add sellers and products without holding the inventory or building new fulfilment centres, and it helps Lowe's expand into new home categories. For shoppers:
- All marketplace products can be delivered to their home.
- Products bought on lowes.com, including marketplace items, can be returned at any Lowe's store.
- MyLowe's Rewards members earn points on marketplace purchases.
How brands can work with Lowe's
- As a marketplace seller, listing and shipping products to customers through Lowe's Marketplace on Mirakl.
- As a vendor, with Lowe's buying products for stores and online.
A brand considering the marketplace should be ready with:
- US stock and home delivery, since all marketplace items are delivered to the customer's home.
- A returns setup that works with in-store returns of online purchases.
- Detailed product content and specifications, which home improvement shoppers rely on.
- A Mirakl connection, directly or through a multichannel tool.
- Product compliance and insurance for the category, for example for electrical or outdoor products.
Why Lowe's matters for brands
Lowe's reaches millions of US homeowners and Pros each week, and its young marketplace is still building its seller base. For a home or garden brand already selling on Amazon or Walmart in the US, Lowe's Marketplace is a natural channel to evaluate.
How eBrands looks at Lowe's
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home, garden or DIY brand and want to see how Lowe's could sit alongside the channels you already use, we are happy to talk it through.
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