Overview
Target is one of the largest general merchandise retailers in the United States, with nearly 2,000 stores and a large online business at target.com. It sells everything from food and beauty to home, toys, apparel and electronics. Brands can reach Target shoppers as a vendor, as an invited seller on its online marketplace Target Plus, and through its retail media network Roundel.
Who is behind Target
Target traces its roots to a Minneapolis department store founded in 1902 and is listed on the New York Stock Exchange. In fiscal 2025, which ended on 31.01.2026, net sales were USD 104.8 billion, down 1.7%, as store sales fell while digital sales grew. Growth came in food and beverage, beauty and toys. Target expects net sales to grow around 2% in fiscal 2026.
A store-led digital business
E-commerce made up 20.6% of Target's sales in fiscal 2025. Target uses its stores as fulfilment hubs, and stores fulfil more than 97% of its sales. Its same-day services, such as Drive Up, Order Pickup and same-day delivery with the Target Circle 360 membership, generated more than USD 14 billion in sales. Membership revenue more than doubled in the fourth quarter of 2025.
Target Plus and Roundel
- Target Plus is Target's online marketplace, where selected third-party sellers sell on target.com. It is invitation-only and grew more than 30% in 2025.
- Roundel is Target's retail media network, which lets brands advertise to Target shoppers on Target's channels and beyond. It grew at double-digit rates in 2025.
How brands can sell through Target
- As a vendor, with Target buying products for stores, target.com or both. This means meeting Target's vendor requirements for product data, compliance, packaging and logistics.
- As a Target Plus seller, if invited, selling directly to customers on target.com and shipping the orders.
A brand considering Target should be ready with:
- US stock and fulfilment that meets Target's delivery standards.
- Strong product content, including images, specifications and reviews.
- Product compliance and insurance for the category.
- A marketing plan, often including Roundel advertising, to build visibility.
Why Target matters for brands
Target is one of the most recognised retailers in the US, with a loyal customer base, a strong store network and a growing marketplace. For a brand already selling on Amazon or its own US webshop, Target can add both reach and brand credibility.
How eBrands looks at Target
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Target could sit alongside the channels you already use in the US, we are happy to talk it through.
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