Charlemagne is a premium men's grooming brand spanning hair styling, haircare, beard care, and fragrance. Going into the eBrands partnership, the brand was operating across DACH, France, Italy and the UK on Amazon, with established retail presence at Sephora, Douglas, Otto, Flaconi, Galeria, Douglas Poland and Nocibé France. By the point of the partnership, Charlemagne had established a category-defining position in premium men's grooming: a founder-built brand with an engaged community, a reputation for uncompromising product quality, and a "Made in Germany" differentiation that set it apart from mass-market competition. Growing revenue, profitable unit economics, and disciplined operations reflected years of deliberate category focus rather than discount-led growth.

eBrands took on operating Charlemagne across its existing channels and added the operator infrastructure for a market the brand hadn't yet entered: the US.

The US was the genuine addition. Logistics, MoR coverage, Amazon US operator team and retail relationships were already in place inside eBrands, so the cost to add the market for Charlemagne was the marginal effort of localization and launch — not building infrastructure from scratch. For a premium brand, that's a market that would have taken years and serious capital to reach independently.

Across the existing European markets and DACH home market, eBrands has continued to operate the brand on Amazon and maintain the retail relationships built pre-partnership.

Under the partnership, Charlemagne has continued operating across its established European markets on Amazon and through its pre-partnership retail relationships, and has been extended into the US market. The performance-based component of the original purchase consideration, linked to continued profitable operation of the brand post-closing, was paid in full at the maximum contractual level - confirming that the momentum built pre-partnership was preserved through the transition.

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For premium brands already operating internationally, the question isn't whether to scale — it's how to add markets and channels without rebuilding infrastructure brand by brand. eBrands runs the operator layer underneath: MoR coverage, marketplace ops across Amazon and the broader marketplace stack, retail relationships, US logistics. Brands keep their identity, their team's work, their customer relationships. The infrastructure underneath gets shared.

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For Brand Owners

If your brand is operating internationally and the next phase is more markets or more channels, that's the problem eBrands is built for.

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