Brand Snapshot & Challenge

Mysoda is a Nordic brand known for its design-led sparkling water makers and innovative CO₂ solutions, combining everyday functionality with clean, minimalist aesthetics. With a focus on sustainable materials like renewable wood composites, the brand appeals to consumers seeking smarter, more refined home appliances.

As Mysoda looked to expand into the US and UK, the opportunity was clear—but so were the challenges. Entering highly competitive Amazon home and kitchen markets required navigating complex logistics, adapting to marketplace dynamics, and building customer trust from scratch. As a Europe-based company, Mysoda also faced operational hurdles in shipping, fulfillment, and maintaining high service levels across time zones.

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The Solution

eBrands partnered with Mysoda to streamline market entry and accelerate growth across both markets:

• Supply chain and logistics operations were fully managed, including customs clearance, tariffs, and Amazon fulfillment requirements, reducing operational friction and enabling faster market entry.
• Amazon performance was strengthened through continuous optimization of product listings, high-quality visuals, keyword-driven advertising, and A+ content to improve visibility and conversion.
• A scalable infrastructure and local market expertise enabled Mysoda to compete effectively, with ongoing competitor analysis and adaptation to Amazon’s evolving algorithms.
• Customer experience was supported through efficient handling of inquiries, returns, and feedback, ensuring strong ratings and building trust with new audiences.

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Results

• Mysoda secured a top 25 ranking for its hero product in the Amazon home and kitchen category within six months, establishing strong early traction.
• The brand achieved visibility across hundreds of high-impact keywords, significantly increasing traffic and conversion rates.
• Market share was captured in both the US and UK, positioning Mysoda as a credible and competitive player in the sparkling water maker category.
• Operational complexity was reduced, allowing the brand to focus on product and brand-building rather than market entry execution.

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Key Takeaways

• Efficient logistics and supply chain management are critical when expanding into new international markets.
• Strong marketplace execution—through optimized listings, content, and advertising—directly impacts visibility and conversion.
• Customer experience and ratings are essential for building trust in competitive Amazon categories.
• The right partner can simplify complexity, accelerate entry, and unlock scalable growth in new markets.

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