Your stock, positioned, where your customers already are.

eBrands operates a fulfillment network of 15 warehouses across four regions, fed by 165 factories and connected to every channel we sell on. You ship your inventory once. From there it sits in-market, close to the customer, ready to move the moment an order lands — with no warehouse contracts, no local entity and no minimum volumes on your side.

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Factories (165)
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Warehouses (15)
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Fulfillment models (5)
Why footprint matters

Selling in a market is easy. Being physically present in one is not.


A brand can list in a new country in an afternoon. Getting the goods there is the part that stalls. Warehouse contracts come with minimum volumes, long notice periods and a setup cost you commit to before you know whether the market works. So most brands do one of two things, and both cost them: ship every order across the border from home, or sign a local 3PL in each country and inherit four systems that never agree.

Distance costs conversion

We define what mattShoppers compare delivery estimates before they compare products. A brand shipping from outside the market quotes a week while the local competitor quotes two days — and no amount of paid traffic closes that gap.ers, what moves, and what scales

Contracts commit you before the market proves itself

Warehouse agreements are signed on forecast, not on demand. That first commitment is the one brands regret most, because it locks in cost against a market that has not been tested yet.

Fragmented stock is unmanageable stock

Four providers means four portals and four spreadsheets. Nobody can answer "how many units do we own, and where" without an hour of reconciliation — and by then it has changed.

Where we hold stock

15 warehouses. Four regions. One inventory position.

The network is built around the markets our brands actually sell into, weighted towards North America and Europe because that is where the demand sits. Every location is already contracted, integrated and receiving goods — so joining the network means sending stock, not signing a lease.

Warehouses
What it covers
North America (10)
The deepest part of the network — US and Canadian fulfillment, marketplace-fulfilled stock and inspection capacity
Europe (3)
Continental EU coverage, feeding both marketplace and direct channels across the single market
United Kingdom (1)
A separate customs territory since Brexit, so it runs its own stock position rather than being served from the EU
Austrailia (1)
Prep and fulfillment capacity for the APAC end of the portfolio

Upstream, 165 factories feed the network across Asia and Europe — the production end of the same chain, covered on our supply chain and import page.

How we fulfill

Five ways to fulfill an order, running side by side.

Most providers have one model and fit every brand into it. We run five in parallel, because the right answer changes by channel, by market and sometimes by SKU.

Amazon FBA

Stock held inside Amazon's own fulfillment centres in North America, Canada, the UK and the EU, so listings carry Prime delivery promises. We manage the inbound side in depth on our Amazon operations page.

Third-party 3PL

Contracted warehouses across the US, UK and Germany handling direct-to-consumer orders, marketplace orders we fulfill ourselves, and wholesale outbound. This is where stock lives when it needs to serve more than one channel at once.

Marketplace-fulfilled

Inventory positioned inside a marketplace's own logistics programme — Walmart being the clearest example — so the listing inherits that platform's delivery service level rather than ours.

Prep and inspection

Dedicated capacity for the work that has to happen before goods are sellable: labelling, bundling, repacking to channel spec, and quality inspection on arrival. Getting this wrong is the most common reason a shipment is refused at a fulfillment centre.

Pre-production visibility

Units still being manufactured are tracked as a distinct inventory state, not as a gap in the data. Knowing what is coming and when turns replenishment from a guess into a calculation.

One brand, three or four models

A typical brand runs several of these at once. Because all five report into one system, that mix reads as a single inventory position rather than five disconnected ones.

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The advantage

One brand, one stock pool, every channel drawing from it.

Channels stop competing for stock.
Amazon, your D2C store, marketplaces and retail orders draw from one planned position rather than four allocations that each run out at different times.
You can test a market before committing to it.
The warehouses, integrations and receiving processes already exist, so entering a market means sending stock — not negotiating terms and waiting out a setup period.
Slow lines stop occupying expensive space.
Fast movers earn their place in premium fulfillment; slower ones sit in cheaper storage without losing availability.
The inventory stays yours.
Goods move on a consignment basis in the standard model — you keep ownership while stock sits in the network. The commercial mechanics live on the
Inventory position — live
FBA · North America10 sites
3PL · Europe3 sites
3PL · United Kingdom2 sites
Prep · Australia1 site
In productiontracked
Total network15 warehouses · 4 regions
The network in numbers

What it looks like when one operator runs the whole footprint.


These are warehouses we contract, integrate and receive into every week, on behalf of the brands we already operate. That distinction matters when you are choosing where to put your stock, because a network that exists on paper behaves very differently from one that is already running. Everything below is drawn from the same system we use to run it.

15
Warehouses in the network
4
Regions with in-market stock
165
Factories feeding the network
5
Fulfillment models in parallel
900+
Products under management
30
Seconds delivery Frequency
Powered by Apollo

Every unit, wherever it is, on one screen.

A network this distributed is only an advantage if you can see across it. Every location reports into Apollo Intelligence, our commerce data platform, so stock is one number rather than a reconciliation exercise: units on hand by SKU, warehouse, country and region, days of stock in each location, and stock value per position.

That view is what makes the network operational rather than decorative. It is how a stockout gets caught while there is still lead time to fix it, and how a unit gets rebalanced from a slow location to a fast one before it becomes dead stock.

Apollo Dashboard
$120,873
Sales MTD
↑ 18.2%
$67,451
Profit
↑ 12.4%
3,847
Orders
↑ 24.1%
14
Channels
Active
The wider picture

Most logistics providers stop at the warehouse door.


A network of warehouses is a useful thing to rent. It is a different thing when the operator holding your stock is also the legal seller of the goods, the importer bringing them across the border, and the team running the channel that generated the order.

Merchant of Record

Who is legally selling to the customer, collecting the tax and carrying the consumer-facing liability in each market.

Importer of Record

Who brings the goods across the border, pays the duty and import VAT, and holds the customs entry in their own name.

The Partner Model

How the commercial arrangement works end to end — ownership, title transfer, fees and monthly settlement.



Worth understanding before comparing us to a 3PL:
the warehouse network on this page is one layer of a single operating model. The same operator carries the VAT registrations, the customs entries, the marketplace accounts and the consumer-facing liability.

FAQ

Common questions about global fulfillment

Do I need my own warehouse to sell in a new market?

No. eBrands operates 15 warehouses across North America, Europe, the UK and Australia, already contracted and integrated. Brands send stock into the existing network instead of signing a local warehouse agreement, which removes the minimum volumes, notice periods and setup costs that normally come with entering a market.

Which regions does the eBrands fulfillment network cover?

North America (10 warehouses), Europe (3), the United Kingdom (2) and Australia (1). The UK is held separately from the EU because it is a distinct customs territory, so stock positions there are planned independently rather than served from continental Europe.

What is the difference between FBA and 3PL fulfillment?

With FBA, stock sits inside Amazon's own fulfillment centres and orders are picked, packed and delivered by Amazon, which is what makes a listing Prime-eligible. With 3PL fulfillment, stock sits in a warehouse eBrands contracts and operates, and can serve any channel — a D2C store, a marketplace we fulfill ourselves, or a wholesale order. Most brands use both, because they solve different problems.

Can one brand use several fulfillment models at the same time?

Yes, and most do. A typical brand has stock in FBA for Amazon demand, in a 3PL for direct and marketplace orders, and units in prep or still in production. Because all locations report into one platform, the mix appears as a single inventory position rather than several disconnected ones.

Who owns the inventory while it sits in your warehouses?

In the standard model the brand does. Goods move on a consignment basis, so ownership stays with the brand while the stock is held in the network. There is one exception, when eBrands imports the goods and therefore has to own them at the point of import; that scenario is explained on the partner model page.

Do you hold stock in more than one country at once?

Yes. Multi-market positioning is the normal setup rather than an upgrade. Holding stock in each region means orders are fulfilled domestically, which shortens delivery times, avoids per-order customs handling and removes the duty-at-the-door experience that hurts conversion on cross-border shipments.

How quickly can my products be available in a new market?

The limiting factor is transit and receiving time, not setup. Because the warehouses, systems and receiving processes are already live, the work is sending stock and getting it booked in — rather than sourcing a provider, negotiating terms and waiting through an onboarding period.

What happens to slow-moving products?

They are held in lower-cost storage rather than occupying premium fulfillment space, while staying available to sell. Running several fulfillment models side by side is what makes that distinction possible; single-model setups usually charge the same rate for a bestseller and a long-tail SKU.

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How the model works in practice.

From first forecast to monthly payout, and round again. This is the full operating loop of the eBrands Brand Partner Platform — who does what, when title transfers, what it costs, and what we hold each other to.

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The model, in plain terms

You keep the brand and the stock. We become the legal seller in every market you choose.

The brand owns

Brand, IP and product decisions
What the brand is, what it makes, and how it shows up — always yours.
Pricing strategy
You set the price and the positioning in every market.
Inventory, and the inventory risk
You own the inventory, and every unit stays yours until a customer buys it.
Unified reporting
In-person and online sales in one commercial view.

eBrands owns

Legal seller to the consumer (MoR)
The name on the receipt, in every market you choose.
VAT, EPR/LUCID, local registrations
The full compliance stack, already built and maintained.
Returns and consumer liability
Consumer-facing obligations sit with us as seller of record.
Import as IoR, plus channel operations
Customs, duties and clearance where contracted — and the day-to-day running of every channel.

Six stages. Stages 02 to 06 then repeat for as long as the partnership does.

Forecast & plan

Channels, markets and SKUs agreed. Joint forecast sets the first order.

Manufacture

You confirm the PO and produce. Lead time and OTIF are measured.

Ship & land

Freight, customs, 3PL. eBrands imports as IoR where contracted.

Sell

Live on the agreed channels. eBrands is the legal seller of record.

Statement & payout

Monthly statement within 30 days of month-end, then payout.

Replan

Sell-through and forward cover trigger the next order.

Performance isn’t a moment — it’s the result of systems running consistently over time. Speed comes from structure, not pressure.

200+
Sales channels integrated
30s
delivery Frequency
900+
Products under management

Stage 01 - Forecast & plan

Before anything is built, we agree what sells where, and how much of it to make. Target: live on the first channel in 14–28 days. The one-time setup fee covers listings, content and marketing set-up.

Channels and markets

You decide where the brand sells. We advise on fit, competition and landed price, then execute. Nothing launches without your approval.

Start with proven sellers

The first order covers your top performers, not the full catalogue. It bounds the risk while the market is tested, then the range expands.

Compliance gate

Food, supplements and cosmetics carry registration work. Compliance usually sets the launch date, not the listing work.

First order quantity

A joint forecast per channel and market converts into the opening PO, sized against manufacturing and freight lead time.

Stages 02–03 ·  Manufacture, ship and land

You make it. We move it, clear it and store it, at cost with no markup. Who owns the goods in transit depends on which of the two stock models applies

Your side

The maker's checklist
Confirm the PO within 48 hours
Manufacture to the agreed lead time
Deliver on time and in full, 90%+
Supply customs data: HS codes, values, origin
Supply labels, certificates, specs and INCI
Flag any slippage within 48 hours

Our side

The mover's checklist
Book freight and manage the route
Act as Importer of Record where contracted
Pay duty and import VAT, handle clearance
Receive into 3PL and channel warehouses
Build listings and content per channel
Recharge freight, duty and storage at cost
eBrands
Global
Your Brand
Global
eBrands
Global
Your Brand
Global
eBrands
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Your Brand
Global

Two stock models: when title actually transfers

The rule: customs requires the importer to own what it imports. If we import it, we buy it before it crosses the border.

Flash sale

Default. Stock already inside the destination market
You own the inventory right up to the consumer order
At the moment the order is placed, we buy the unit from you
From that second we are the legal seller: VAT, returns, liability
eBrands carries no inventory risk

Cross-border settlement

Required when eBrands imports the goods as IoR
Title passes when the goods leave your warehouse, or at import
We buy against an invoice with long payment terms
We settle monthly and pay early for whatever has actually sold
Right of return on unsold goods keeps both sides bounded

Stage 04 - Selling

One setup, every channel you approve. You set the price; we run the shop floor. Media and influencer spend passes through at cost. We take no commission on it, and we do not fund it.

Amazon
20 marketplaces worldwide
D2C
Shopify, Merchant of Record backend
Marketplaces
bol, Kaufland, Allegro, Walmart
Retail
Retail orders, TikTok Shop, pop-ups

You

Pricing strategy and positioning
Which channels and markets go live
Approval on listings and campaigns

eBrands

VAT, invoicing and platform compliance
Customer service, returns and refunds
Listings, PPC, CRO and channel ops

Stage 06 - Replan

Sell-through decides the next PO. The loop closes here and starts again.

Read demand
Daily sell-through by SKU, channel and market from Apollo.
Check cover
Forward cover against manufacturing plus freight lead time.
Trigger the order
Cover falls to the reorder point, we raise the replenishment PO.
Make and move
Back to manufacture, ship and land. Same SLA, same cadence.

What we hold each other to

≥ 95%
In-stock rate
≥ 60d
Forward cover
≤ 21d
Stockout recovery
≥ 90%
On-time in-full
≤ 48h
PO confirmation

Standard tier targets. Amber is the alarm, not red: root cause starts before a target is missed.

What it costs?

Four components. Nothing else, and no revenue share. We take the commission. You take the rest.

10%
Commission

Of net sales, excluding taxes. Earned only when you sell. Covers compliance and supply-chain management.

Monthly
Channel fee

Scoped to how many channels we run and how large your portfolio is. Funds proper resourcing from day one.

One-time
Setup fee

Per new channel or market. Listings, content and marketing set-up: the work that makes a channel perform.

At cost
Pass-through

Logistics, fulfilment, freight, duty, storage, media. No markup, ever.

How we run it together

The five SLA pillars: stock availability · inbound and fulfilment · data and communication · issue management · quality and compliance. Targets and remedies are agreed jointly per partner before they take effect.

Cadence
What happens
When
Daily
Sell-through, stock and channel health visible in Apollo
Live
Monthly
SLA scorecard across the five pillars
By the 10th business day
Monthly
Sales statement and payout
Within 30 days of month-end
Quarterly
Business review: trends, tier standing, roadmap
Quarter close
Annually
Partnership review: commercial terms, joint plan
Year end
table cadence deal

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