Sell in Europe, the UK and the US without building the company to do it.
We become the legal seller and the importer for your brand — the entity, the VAT, the compliance, the returns, the channel operations. You keep the brand, the pricing, the range and the channel mix.
Most brands start with the EU, UK and US. We also operate Canada and Australia. No local entity. No VAT registration. No compliance stack in the target market.
Getting into a new market costs more than the market is worth at first.
Most brands stall in the same three places. None of them are about the product.
Selling into the EU or the US means an entity, VAT registrations, EPR, and a compliance position in every market — committed before a single unit sells.
Someone has to actually run the channels. Hire them and you carry the cost through every slow month; use an agency and you pay for effort rather than outcome.
Returns, consumer liability and platform compliance land on whoever is the legal seller. Doing it yourself means that is you, in a jurisdiction you do not operate in.
Where your goods start decides when they become ours.
Everything else about the model is identical. This is the fork, and it is worth thirty seconds before the detail.
Cleared, in free circulation
On a channel we run for you
eBrands is the legal seller
Reconciled monthly
Title passes late — at the moment of the consumer order. You own the inventory right up to that second.
Anywhere in the world
eBrands is named on the customs entry
Owned by us, sold by us
Reconciled monthly
Title passes early — before the goods enter free circulation, because customs requires the importer to own what it imports. Ownership transfers on paper so customs has an importer that owns the goods — the economics stay yours.
Now pick yours, and see it step by step.
The money works the same way in both, and so does the payout. The only thing that changes is when title passes to us.
Choose the one that fits you— select an option to see how it works
Use this when your stock is already inside the destination market — cleared and in free circulation, or held in a free-zone market. There is no import event left to run, so title moves at the moment a consumer orders.
Already cleared and in free circulation, in our warehouse or in the marketplace network.
On the marketplace, the D2C store or the social channel we operate for you.
We buy the unit from you as a flash sale, then sell it on as the legal seller.
One monthly statement — product sales, less costs and commission, within 30 days of month-end.
Use this when your stock starts outside the destination market and eBrands brings it in. Customs requires the importer to own what it imports, so title moves to us earlier — an ownership transfer on paper, before the goods enter free circulation.
Title passes to us at the gate, or at the point of import — before release into free circulation.
An eBrands entity is named on the customs entry under our own EORI, and pays duty and import VAT.
Into our 3PL or the marketplace network, owned by us, sold by us as Merchant of Record.
One monthly statement — product sales, less costs and commission. Same settlement as the in-market model.
Plan for this
So the first order should be your proven top sellers only, in a quantity the market can realistically absorb — not the full catalogue. Once we can see how the range prices and lands locally, widening it is quick and low-risk. We will tell you if we think an opening order is too wide.
One consumer sale, all the way down
Illustrative, on a €100 retail price in Germany. The shape holds at any price point; the rates change by market, category and scope.
Running this yourself is a fixed cost. - Running it with us is a variable one.
The commission is not an extra line on top of your operation. It stands in for the operation you would otherwise have to build, staff and pay for before you know whether the market works.
Costs you carry every month, sold or not
One variable line, and one small fixed one
The comparison that matters is not 10% versus zero — it is 10% versus what standing this up yourself costs. A brand adding markets alone commits to that cost base in advance, in every market, before the first sale. The commission scales with revenue instead, so the cost of being in a market arrives only once the market is paying for itself.
You keep the brand. We take the legal and operational load.
No local entity, no VAT registration, no compliance stack in the target market.
Brand partner
Owns the brand and the upside
eBrands
Is the seller and the importer
The model only works if it works for both of us
An agency bills for effort and gets paid whether the channel works or not. We are paid a share of what sells, so a channel that underperforms costs us too. That is deliberate.
Freight, duty, storage, fulfilment and media are recharged at what they cost us, with no markup. We run the media on your channels, you approve the budget, and you see exactly what was spent. No commission is taken on media or on influencer and creator spend — none of it is net sales, so none of it enters the base.
The monthly channel fee covers the fixed cost of actually running each channel, so the work is properly staffed from launch instead of underinvested until volume shows up.