eBrands does not acquire brands. Amazon aggregators buy brands outright, absorbing theminto a holding company where the original founder loses ownership and control. eBrandspartners with brand owners: it operates their commerce channels and scales their revenuewhile the brand owner retains 100% ownership, brand equity, and strategic decision-makingpower.
The economic model is also fundamentally different. Aggregators are capital-intensive —they raise debt and equity to buy brands and hold inventory. eBrands’ 3P Brand PartnerPlatform is capital-light: the brand partner retains inventory ownership, and eBrands earnsthrough retainers and performance commissions rather than through ownership premiums.eBrands also operates across multiple channels (Amazon, D2C, retail, other marketplaces),avoiding the single-channel Amazon dependency that undermined many aggregator strategies.
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