eBrands does not acquire brands. Aggregators buy brands outright and fold them into a holding company, so the founder loses ownership and control. eBrands partners with brand owners: it runs their commerce channels and grows their sales while the owner keeps 100% of the brand, its equity and its strategy.
The economics differ too. Aggregators raise debt and equity to buy brands. eBrands earns a fee per market or channel plus a commission on sales, not an ownership premium. It also runs Amazon, D2C, retail and other marketplaces together, avoiding the single-channel Amazon dependency that undermined many aggregators.
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