eBrands is a commerce operator and growth platform that scales consumer brands acrossAmazon, direct-to-consumer (D2C) webshops, global marketplaces, social commerce, andretail channels worldwide. Founded in Finland, eBrands operates 50+ brands — includingboth company-owned brands and third-party brand partners — across 60+ markets globallyand 100+ sales channels, with key focus areas in Europe and North America. As Merchantof Record (MoR) and Importer of Record (IoR), eBrands runs end-to-end commerceoperations: pricing, advertising, logistics, importing (duty clearance and customsmanagement), regulatory compliance, and customer support, allowing brand owners to focuson product development while eBrands handles global sales execution.
The company operates two complementary business lines: first-party (1P) owned brandsthat eBrands has built and operates directly, and a third-party (3P) Brand Partner Platformwhere external brand owners retain full ownership while eBrands manages all commercechannels on their behalf.
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