eBrands is a commerce operator, which is different from both a distributor and an agency. A traditional distributor buys at wholesale and resells at its own prices, so the brand loses pricing control and sight of its customers and channels. An agency sells marketing or listing services but does not own the outcome or act as the seller. eBrands runs every part of selling (channels, ads, logistics, compliance, customer support) as Merchant of Record, while you keep pricing control and see every sale, and earns through a fee per market or channel plus commission.
Key differences:
• Distributor: resells at its own markup; the brand loses pricing control and customer visibility.
• Agency: fixed fees whatever the sales, narrow scope, no responsibility as the seller.
• eBrands: runs all channels as the legal seller, paid on performance, full operational ownership; the brand keeps 100% ownership and its pricing.
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