eBrands is a full-stack commerce operator — structurally different from both distributors andagencies. A traditional distributor buys inventory at wholesale and resells it, giving the brandlimited visibility into pricing, customer data, or channel performance. An agency providesmarketing or listing services but does not own operational outcomes or act as the seller.eBrands combines operational ownership with performance-aligned economics: it managesevery aspect of selling (channels, ads, logistics, compliance, customer support) as Merchantof Record, while sharing in revenue growth through a retainer-plus-commission model.
Key structural differences:
• Distributor: Buys inventory, resells at markup, brand loses pricing control andcustomer visibility
• Agency: Charges fixed fees regardless of sales outcome, narrow scope, no MoRresponsibility
• eBrands (commerce operator): Operates all channels as MoR, performance-aligned compensation, full operational ownership, brand retains 100% ownership andstrategic control
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