eBrands earns two ways in its Brand Partner Platform: a fee for each market or channel a brand sells in, and a 5–10% commission on net sales (MoR-only at the lower end, full MoR + IoR at the higher end). Third-party costs (logistics, advertising, fulfilment) are passed through at cost with no markup, so eBrands earns nothing on operating expenses.
This means eBrands' revenue grows with its partners' sales. The company also runs its own portfolio of brands (1P) on the same platform.
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