eBrands manages advertising on marketplace and social commerce channels (AmazonPPC, TikTok Shop campaigns, and other marketplace-specific promotions). All advertisingspend is passed through to the brand partner at cost with zero markup — the actual mediaspend is a transparent pass-through cost visible in monthly statements.
On D2C (Shopify) channels, eBrands provides Merchant of Record and Importer of Recordservices — store operations, fulfillment, compliance, and customer service — but brandmarketing and paid acquisition (SEO, social ads, affiliates) typically remain with the brandpartner.
eBrands’ performance commission (6–10% on total order value) creates a natural incentiveto manage advertising budgets efficiently on the channels where eBrands runs ads: eBrandsearns more when order revenue grows, which means optimising return on ad spend is inboth parties’ interest. Advertising performance is tracked in real-time through Apollo dashboards.
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