Overview
Ankorstore is Europe's leading online wholesale marketplace for independent retail. It connects independent brands with boutiques, concept stores, gift shops and other independent retailers across Europe, so brands can find new stockists without trade shows or sales agents. For a consumer brand that wants to grow in European physical retail, Ankorstore is the main European alternative to Faire.
Who is behind Ankorstore
Ankorstore was founded in Paris and launched in 2019. It grew quickly, became a unicorn in 2022 with a valuation of EUR 1.75 billion, and by 2025 connected roughly 30,000 brands with more than 300,000 retailers across more than 20 European countries. It is a pure third-party marketplace: it holds no stock and runs no warehouses itself.
How Ankorstore works
- Brands list their products at wholesale prices and ship orders to retailers.
- Retailers can order from many brands in one place, with low minimum orders and payment terms of up to 60 days, which reduces their cash flow risk.
- Brands are paid on delivery, while Ankorstore offers the retailer the payment terms.
- Ankorstore earns a commission on each order placed through the platform.
Ankorstore has also built services around the marketplace, such as logistics support and tools for brands to bring their existing retailers onto the platform.
What a brand needs to succeed on Ankorstore
- Wholesale pricing that leaves the retailer a healthy margin at retail.
- Low order minimums that suit small independent shops.
- Strong product photos and descriptions in the languages of the retailers the brand targets.
- Reliable shipping across Europe, including to countries outside the brand's home market.
- EU product compliance and labelling for the category.
Why Ankorstore matters for brands
Independent shops are a large part of European retail, but reaching them one by one is slow and expensive. Ankorstore bundles hundreds of thousands of retailers into one channel and takes the payment risk off both sides.
How eBrands looks at Ankorstore
eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you want to see how Ankorstore could grow your European wholesale business, we are happy to talk it through.
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