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Overview
Atida | Mifarma is the leading online pharmacy and parapharmacy in Spain and Portugal. It sells over-the-counter health products, skincare, beauty, baby care, nutrition and wellness products online, and it is part of Atida, a group building a pan-European online pharmacy business. For a health, beauty or wellness brand, it is one of the most important online channels in Southern Europe.
Who is behind Atida | Mifarma
Mifarma was founded in Albacete, Spain, in 2011, and was the first e-commerce business in Spain to sell pharmacy and parapharmacy products fully online. It later joined Atida (formerly OLP), a group whose goal is to build the largest online pharmacy in Europe, and in 2021 it rebranded as Atida | Mifarma. In November 2021 Atida also bought Dosfarma, another of Spain's largest online pharmacies. Atida is owned by private equity investors and is present in Spain, Portugal, France and Italy.
Atida in numbers
- More than three million users and more than 6,000 orders a day, according to the company.
- More than 1.6 million orders in Spain in 2021.
- A range of tens of thousands of pharmacy and parapharmacy products from leading pharmacy brands, plus Atida's own brand.
How brands can work with Atida | Mifarma
Atida works with brands as suppliers. Its commercial team negotiates vendor terms and runs pricing, promotions and a retail media offer for brands. A brand considering Atida | Mifarma should be ready with:
- Products that fit a pharmacy and parapharmacy range, such as dermocosmetics, supplements, baby care or personal care.
- Full regulatory compliance for each product type and country, with documentation to support every claim.
- Spanish and Portuguese product content, plus French and Italian for those markets.
- Competitive pricing and promotional support, since online pharmacy shoppers compare prices.
- Reliable supply to Atida's logistics in Spain.
Why Atida | Mifarma matters for brands
Atida | Mifarma reaches millions of Spanish and Portuguese shoppers who already trust it for health and beauty products, and it gives brands access to several Southern European markets through one partner.
How eBrands looks at Atida | Mifarma
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Atida | Mifarma could sit alongside the channels you already use, we are happy to talk it through.
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