Overview
Auchan is one of France's major food retailers, with hypermarkets, supermarkets, convenience stores and online shopping, and a strong presence in Spain, Portugal, Poland and Romania. At auchan.fr it runs a marketplace where selected third-party sellers offer products next to Auchan's own range. For a brand in home, garden, DIY, electronics, toys or baby products, the Auchan marketplace is a route to French households that shop at Auchan every week.
Who is behind Auchan
Auchan Retail is part of the Mulliez family's group of companies and is headquartered in northern France. In 2025 its revenue was EUR 32.1 billion, up 1.5%. France accounts for about half of that, around EUR 16.4 billion, while Auchan's other strategic markets, Spain, Portugal, Poland and Romania, grew 1.8%. In France, Auchan has about 640 stores and is transforming its network: it plans to modernise 45 hypermarkets, hand many of its supermarkets to the Mousquetaires group, and launch a new e-commerce site.
The Auchan marketplace
Auchan built its marketplace on Mirakl, selecting and managing third-party sellers so that their service quality and products fit the Auchan brand. It started with food and garden products and expanded into categories such as high-tech, baby care, furniture and toys. From the start, the marketplace was designed to connect with Auchan's stores, including click and collect and returns for marketplace orders. According to e-commerce research firm ECDB, third-party sellers made up about 16% of Auchan's online GMV in 2025.
How selling on Auchan works
- Selected sellers. Auchan chooses the sellers and products on its marketplace.
- French content. Product content must be in French and mapped to Auchan's categories.
- A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
- French eco-fees and compliance for categories that require them, such as electrical equipment and furniture.
- Commission per sale, agreed in the seller contract.
Why Auchan matters for brands
Auchan gives a brand access to French shoppers who visit its stores and website for their regular shopping. For a brand already on Amazon.fr, Cdiscount or Carrefour, it adds another retailer-led French marketplace.
How eBrands looks at Auchan
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how the Auchan marketplace could sit alongside the channels you already use, we are happy to talk it through.
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