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Overview
Aukro is the leading Czech online auction and marketplace platform. At aukro.cz, private and business sellers sell new and second-hand goods through auctions and fixed-price listings, from collectibles, coins and art to electronics, fashion, home goods and musical instruments. For a brand, Aukro is a way to reach Czech and Slovak shoppers, and increasingly buyers across Central Europe.
Who is behind Aukro
Aukro was founded in 1999 as the Czech version of Poland's Allegro and was part of the Allegro Group until it was sold back to Czech investors in 2016. The investment group Pale Fire Capital invested in 2019 and led a turnaround. Aukro is headquartered in Zlín. In 2024 it sold six million products and gained 213,000 new users, and revenue for the first nine months of 2025 exceeded CZK 220 million, up more than 22%.
Expanding across Central Europe
Aukro launched in Slovakia in 2023, where sales grew strongly. In 2025 it expanded into Austria, Hungary, Germany, Slovenia and Croatia, so its listings now reach markets with more than 120 million people, and it bought the Croatian auction site Aukcije.hr. International shipping is coordinated automatically by the Aukro platform, so a seller can sell abroad as easily as within the Czech Republic.
How selling on Aukro works
- Auctions and fixed prices. Sellers can run auctions or sell at a fixed price.
- Fees. Aukro charges a commission on successful sales, which varies by category, plus optional paid promotion for listings.
- Payment security. Aukro sees safe payments and active fraud prevention as its main advantage over classified-ads sites.
- Strengths. Aukro is the leading Czech marketplace for collectibles and art, and it is building its general marketplace.
Why Aukro matters for brands
Aukro has a loyal Czech user base and is now opening a cross-border marketplace across Central Europe. For the right products, it is a low-barrier way to reach Czech and nearby markets.
How eBrands looks at Aukro
eBrands works with brands on marketplaces across Europe and North America. If you want to see whether Aukro fits your plans for Central Europe, we are happy to talk it through.
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