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Overview
Avocadostore is Germany's largest online marketplace for eco fashion and green lifestyle products. At avocadostore.de, shoppers find sustainable alternatives in fashion, beauty, home, kids and everyday products, and every product must meet at least one of Avocadostore's ten sustainability criteria. For a brand with a genuine sustainability story, Avocadostore is one of the most credible channels in Germany and Austria.
Who is behind Avocadostore
Avocadostore was founded in Hamburg in 2010. It now offers products from about 6,000 brands and more than 1,500 sellers. In 2024 The Platform Group, a German operator of online platforms, took a majority stake and said it wants to keep Avocadostore's sustainability focus while expanding its range and onboarding partners across Europe.
Ten sustainability criteria
Every product on Avocadostore must meet at least one of ten criteria: resource-saving, reduced pollutants, organic raw materials, fair and social production, cradle to cradle, recyclable or recycled, vegan, made in Germany, CO2-saving, and durable. Product pages show which criteria are met and why, and shoppers can filter by criteria, so nobody has to search for green alternatives.
How selling on Avocadostore works
- Application. Sellers apply, and Avocadostore checks the application and the sustainability claims.
- Proof. Sellers must show that their products meet the criteria they claim.
- Fees. According to a 2025 Shopify guide, Avocadostore charges a one-time registration fee of EUR 249, a monthly fee of EUR 39.95 and a sales commission of 17% of the gross sale price, each plus VAT.
- The seller ships and sets its own shipping conditions.
What a brand needs
- A credible sustainability case with certificates or other evidence.
- Good product content in German that explains what makes the product sustainable.
- Fulfilment and returns to customers in Germany and Austria.
- Margin for the commission, which is higher than on many general marketplaces.
Why Avocadostore matters for brands
Avocadostore's shoppers come specifically for sustainable products and trust its vetting. For a green brand, it offers a focused audience and credibility that general marketplaces cannot match.
How eBrands looks at Avocadostore
eBrands works with brands on marketplaces across Europe and North America. If you have a sustainable brand and want to see how Avocadostore could sit alongside the channels you already use, we are happy to talk it through.
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