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Overview
Back Market is the world's largest online marketplace for professionally refurbished electronics. On its websites and app, shoppers buy refurbished smartphones, laptops, tablets, game consoles and other devices from vetted professional refurbishers, with a warranty and a money-back guarantee. For an electronics brand or a seller of refurbished and returned devices, Back Market is the leading channel for second-life tech in Europe and the US.
Who is behind Back Market
Back Market was founded in Paris in 2014. It is a pure third-party marketplace and never owns the devices it sells. In 2025 it reached USD 3.5 billion in gross merchandise value, up 32%, and became profitable for the first time at a global level, after already being profitable in Europe. It has about 17 million customers in 17 to 18 markets, and the United States is now its second-largest market after France.
What the shopper gets
Back Market's "Promise" includes a one-year warranty, a 30-day money-back guarantee, quality checks by professional refurbishers and Back Market's own quality verification, plus in-house customer care. Shoppers can also trade in their old devices. In September 2025 Back Market launched a repair platform open to everyone, starting in France, Germany and Spain, and it is growing a business offer for companies that buy refurbished IT.
How selling on Back Market works
- Professional refurbishers only. Back Market vets its sellers, who must be professional refurbishers able to meet its quality standards.
- Grading and warranty. Devices are sold with clear condition grades and must be covered by the warranty.
- Commission. Back Market earns a commission on each sale. Industry analysts estimate a seller commission of about 10%, plus fees paid by buyers.
- Quality monitoring. Back Market tracks defect and return rates, and sellers that don't meet its standards lose visibility.
- Many markets. Sellers can reach buyers across Europe and North America through one platform.
Why Back Market matters for brands
Back Market has made refurbished electronics a mainstream choice. For electronics brands, it is a way to give returned, open-box or refurbished stock a second life through a trusted channel, without discounting new products.
How eBrands looks at Back Market
eBrands works with brands on marketplaces across Europe and North America. If you have electronics and want to see whether a refurbished channel like Back Market fits your plans, we are happy to talk it through.
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