Overview
Bakker.com is one of Europe's biggest online retailers for plants, bulbs, seeds and garden products. From its base in Hillegom, in the Dutch bulb region, it ships garden products to customers in many European countries. For a garden brand, Bakker.com is a specialist retailer with a long-established customer base of garden lovers across Europe.
Who is behind Bakker.com
Bakker was founded in 1945 as a family business and for decades was Europe's largest mail-order company for gardens, sending bulbs, plants and seeds straight from the fields to customers with paper catalogues. It has sold online since 1998 and transformed from Bakker Hillegom into Bakker.com, a multichannel online garden centre serving around 19 European countries.
What the shopper sees
Bakker.com's motto is "the joy of gardening". Besides its range of flower bulbs, roses, perennials, seeds and garden products, it offers garden advice, how-to videos and articles written by garden experts, so customers learn as they shop. Its own products are also sold through European marketplaces, and Bakker has built a team to grow those channels.
How brands can work with Bakker.com
Bakker.com is mainly a retailer that sells its own range. A garden brand approaching Bakker.com should treat it as a potential retail customer, and be ready with:
- Products that complement Bakker's plant and garden range, such as garden tools, plant care or outdoor accessories.
- Product content in many languages, since Bakker sells across Europe.
- Seasonal planning, as garden sales peak in spring and autumn.
- EU product compliance, for example for fertilisers, plant protection or garden electricals.
- Reliable supply to the Netherlands.
Why Bakker.com matters for brands
Bakker.com reaches gardeners in many European countries through one retailer, with a strong content-led approach that suits products needing explanation.
How eBrands looks at Bakker.com
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a garden or outdoor brand and want to see how Bakker.com could sit alongside the channels you already use, we are happy to talk it through.
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