Overview
Bed Bath & Beyond and Overstock are two US online home retailers owned by Bed Bath & Beyond, Inc., formerly known as Overstock.com and later Beyond, Inc. Bed Bath & Beyond focuses on home essentials, furniture, patio and rugs, while Overstock focuses on deals, closeouts and brand-name products at discounted prices. For a home brand, these sites are a route to value-seeking US shoppers.
Who is behind Bed Bath & Beyond and Overstock
Overstock.com bought the Bed Bath & Beyond brand and intellectual property for USD 21.5 million in 2023, after the original Bed Bath & Beyond went bankrupt, and rebranded its website as Bed Bath & Beyond. It relaunched Overstock.com as a separate site in March 2024. In 2025 the parent company changed its name to Bed Bath & Beyond, Inc. It is headquartered in Murray, Utah, and listed on the New York Stock Exchange. Its brands also include buybuy BABY, and it has a partnership with Kirkland's Home to open smaller physical store formats.
What the shopper sees
- Bed Bath & Beyond returns to its classic kitchen, bed and bath categories, plus furniture, patio and rugs at many price points, with a gift registry and well-known coupons.
- Overstock sells closeouts, liquidation stock, factory-direct and reverse-logistics merchandise, and has added a luxury section with designer handbags and shoes.
A business in transformation
The company went through a major restructuring in 2025, cutting its workforce and millions of products from the Bed Bath & Beyond site to focus on a higher-margin range. Revenue fell in 2025 compared with the year before, while the company worked to return to growth. It has opened a Bed Bath & Beyond store in the Nashville area and plans more small-format stores.
How brands can work with the company
The company works with suppliers who sell products through its sites, often shipping orders directly to customers. A brand considering these sites should be ready with:
- Home products that fit Bed Bath & Beyond's home focus or Overstock's deal and closeout model.
- Competitive pricing for value-seeking shoppers.
- US drop shipping and returns.
- Strong product content, especially for furniture and larger items.
Why it matters for brands
Bed Bath & Beyond is still one of the best-known home brands in the US, and Overstock offers a route for surplus or closeout stock. Given the company's ongoing transformation, brands should look carefully at terms and volumes.
How eBrands looks at Bed Bath & Beyond and Overstock
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home brand and want to see whether these sites fit your US plans, we are happy to talk it through.
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