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Overview
Beslist is a Dutch and Belgian price comparison site where shoppers compare products, prices, delivery times and reviews from many webshops. Besides sending traffic to webshops, it lets shoppers order and pay directly on Beslist through its checkout. For a brand or webshop selling in the Benelux, Beslist is an additional channel to gain visibility and sales.
Who is behind Beslist
Beslist is one of the best-known comparison sites in the Netherlands and also operates in Belgium. It has reported around 350,000 visitors a day, and a Shopify guide puts its traffic at about 4.1 million visitors a month. It covers a very wide range of categories, with close to 1,000 active categories, including home and living, which is one of its largest areas.
How selling via Beslist works
- Comparison listings. Webshops send their product feed to Beslist, and their offers appear next to competitors' offers.
- Beslist checkout. Shoppers can buy directly on Beslist and pay there. Orders then go to the seller to ship.
- Cost per sale. Through the checkout, sellers pay a commission only on paid orders, with no fixed monthly fee. According to ChannelEngine, commissions range from about 3% to 15%, depending on the category.
- Integration. Sellers connect through a product feed and multichannel tools such as ChannelEngine.
What a brand needs
- Competitive prices, since shoppers compare offers side by side.
- A clean product feed with EANs, good titles and images.
- Dutch and, for Belgium, French content.
- Fast delivery and good reviews, which influence where shoppers buy.
Why Beslist matters for brands
Beslist reaches Dutch and Belgian shoppers at the moment they compare prices, and its pay-per-sale model means sellers only pay when they sell. For brands with competitive prices, it can add sales next to bol and Amazon.
How eBrands looks at Beslist
eBrands works with brands on marketplaces across Europe and North America. If you want to see how Beslist could sit alongside the channels you already use in the Benelux, we are happy to talk it through.
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