Overview
BigBuy is a Spanish B2B wholesaler and dropshipping platform that supplies products to online sellers across Europe. Its catalogue of around 200,000 products from about 5,000 brands is sold to webshops and marketplace sellers, and BigBuy ships orders directly to their end customers from its warehouse in Valencia. For brands, BigBuy works both ways: as a supplier for resellers and as a partner that can push a brand's stock to many online channels.
Who is behind BigBuy
BigBuy was founded in Valencia, Spain, in 2010 by Salvador Esteve, starting as an online store before becoming a wholesaler focused only on e-commerce. Dropshipping now makes up about 80% of its turnover. All logistics run from its central warehouse in Valencia, and BigBuy offers wholesale prices even for single units. In 2025 it raised EUR 4 million to support its next phase of growth.
How BigBuy works
- For resellers. Online stores and marketplace sellers buy from BigBuy's catalogue at wholesale prices. BigBuy stores the stock and ships orders straight to the end customer, so resellers don't need their own warehouse.
- For brands and suppliers with stock. BigBuy helps manufacturers, traditional brands, digitally native brands and wholesalers sell more online, through its network of resellers and through its own sales on e-commerce sites and marketplaces across Europe.
- Technology. BigBuy provides integrations and synchronisation tools so resellers can connect their stores and marketplaces to its catalogue.
- Own and white-label products. BigBuy also develops its own brands and offers white-label products.
What a brand should think about
- Channel control. Through BigBuy's network, a brand's products may appear on many webshops and marketplaces, which affects pricing and brand presentation.
- Price position across a reseller network that competes on price.
- Content and compliance in the languages and markets where resellers sell.
- Stock in Spain, since BigBuy ships from its Valencia warehouse.
Why BigBuy matters for brands
BigBuy can give a brand fast distribution across many European online channels without managing each reseller directly. It suits brands that want reach more than tight control of where and how their products appear.
How eBrands looks at BigBuy
eBrands works with brands on marketplaces and retail channels across Europe and North America, and helps brands decide how much control they want over their channels. If you want to see whether a distribution model like BigBuy fits your plans, we are happy to talk it through.
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