Overview
Bilka is Denmark's only hypermarket chain, with large stores across the country selling groceries, electronics, home, clothing, toys and sports products, plus an online shop at bilka.dk. It is part of Salling Group, Denmark's largest retail group. For a brand that wants to reach Danish households, Bilka is one of the country's most important retailers.
Who is behind Bilka
Bilka belongs to Salling Group, which also runs Netto, føtex, the Salling department stores and the toy chain BR, and, since 2025, the Baltic grocery group Rimi. Salling Group is fully owned by the Salling foundations, so profits go back into the company and to donations. In 2025 the group's revenue grew 15.2% to DKK 83.2 billion, and Bilka, føtex and Netto all gained market share in Denmark. Bilka has 18 to 19 hypermarkets, and Salling Group is renovating them.
Online and delivery
Bilka's online shop sells a wide non-food range, with electronics being the largest category. In 2025 Salling Group chose Bilka to run its grocery home delivery, which now reaches 97% of Danish postcodes.
How brands can work with Bilka
Bilka works with brands as a retailer: Salling Group buys products for its stores and online shop. A brand approaching Bilka should be ready with:
- Products that fit a hypermarket range, from household and electronics to toys, sports and seasonal goods.
- Competitive pricing for a retailer that competes hard on price.
- Danish product content and labelling.
- EU and Danish product compliance for the category.
- Reliable supply for both stores and online.
Why Bilka matters for brands
Bilka and Salling Group reach a large share of Danish households every week, both in store and online. A listing at Bilka can give a brand national visibility in Denmark.
How eBrands looks at Bilka
eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you want to see how Bilka could sit alongside the channels you already use in Denmark, we are happy to talk it through.
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