.svg)
Overview
Bitiba is a value-focused online pet supplies shop run by zooplus, Europe's leading online pet retailer. Next to the main zooplus shop, Bitiba offers pet food and accessories for dogs, cats and other pets, with an emphasis on low prices, in several European countries. For a pet brand, Bitiba is part of the zooplus group's reach across Europe.
Who is behind Bitiba
Bitiba belongs to zooplus, which was founded in Munich in 1999 and sells pet supplies online in around 30 European countries. Besides its main zooplus shops, the group runs the Bitiba shop brand, which zooplus reported operating in 14 countries. zooplus had revenue of about EUR 2.7 billion in 2023. It was taken private in 2021 by investors Hellman & Friedman and EQT, and Lionel Desclée became CEO in September 2025. zooplus also sells its own brands, such as Concept for Life and Wolf of Wilderness.
What the shopper sees
Bitiba offers a selected range of pet food and accessories at low prices, delivered to the shopper's home, with the same logistics behind it as zooplus.
How brands can work with Bitiba
Bitiba and zooplus work as an online retailer, buying products from pet brands and suppliers. A brand approaching the zooplus group should be ready with:
- Pet products with clear demand, such as food, treats, care or accessories.
- Competitive pricing, especially for the value-focused Bitiba shops.
- EU pet food and product compliance, including labelling rules for pet food.
- Product content in many languages for zooplus and Bitiba country shops.
- Reliable supply into zooplus's European logistics network.
Why Bitiba matters for brands
Through zooplus and Bitiba, a pet brand can reach pet owners across many European countries through one retail relationship, at both premium and value price points.
How eBrands looks at Bitiba
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how the zooplus group could sit alongside the channels you already use, we are happy to talk it through.
Useful links
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.