Overview
Bonami is one of Central and Eastern Europe's leading online retailers for furniture, home décor and garden products. From its base in Prague, it sells in 11 markets across the region, combining a large online range with a growing number of stores. For a home or furniture brand, Bonami is a route into Czechia, Slovakia, Poland, Hungary, Romania and other CEE countries.
Who is behind Bonami
Bonami was founded in 2013 and belongs to the Czech investment group Miton. It started with flash sales and moved to a permanent range, which now runs to around 60,000 products. Bonami has expanded from Czechia into Slovakia, Poland, Romania and Hungary, and later Slovenia, Croatia, Lithuania and Latvia, and now serves 11 markets. It runs a central warehouse in Jenč near Prague and its own delivery service.
Online and stores
Bonami is an online player that also opens physical stores. It has seven stores in Czechia, Slovakia and Hungary, plus a kitchen studio in Prague. The stores serve as pick-up points, which account for almost a third of orders in those markets, and as places where customers can get advice and then order online.
How brands can work with Bonami
Bonami is a retailer, not an open marketplace. It buys products from brands and suppliers, and it also develops co-branded collections and its own lines as part of a strategy to control more of its value chain. A brand approaching Bonami should be ready with:
- Design-led home, furniture or garden products that fit Bonami's range.
- Strong imagery for online sales.
- Product content for many CEE languages.
- Competitive wholesale pricing.
- Reliable supply to Bonami's warehouse in Czechia.
Why Bonami matters for brands
Bonami gives home brands one relationship that covers many Central and Eastern European markets, where online furniture shopping is still growing.
How eBrands looks at Bonami
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home brand and want to see how Bonami could sit alongside the channels you already use, we are happy to talk it through.
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