Overview
Boots is the UK's leading health and beauty retailer and pharmacy chain, with around 1,800 stores and a large online business at boots.com. Since 2023 it has run Boots Marketplace, where selected brands and manufacturers can sell health, beauty, baby and wellness products directly to Boots customers. For a brand in these categories, Boots is one of the most important retail channels in the UK.
Who is behind Boots
Boots is headquartered in Nottingham and is part of Walgreens Boots Alliance. Besides its pharmacies and health services, it is known for its own beauty brand No7 and for launching new and cult beauty brands, such as Elemis. Its Boots Advantage Card is one of the UK's best-known loyalty schemes.
Boots Marketplace
Boots launched its marketplace in spring 2023, built on Mirakl. Marketplace products are integrated into boots.com, so customers buy them next to Boots' own range, with one checkout and Boots Advantage Card points. Boots said the marketplace would add hundreds of new brands, from established names to newer sellers, and help it be first to market with emerging brands.
Who can sell on Boots Marketplace
- Brands and manufacturers. Boots has said marketplace sellers are mainly brands and manufacturers rather than wholesalers and resellers.
- Curated. Boots carries out due diligence on all marketplace ranges to make sure they meet the same standards as its own range.
- Categories. Health, beauty, baby and wellness. Licensed medicines were not part of the initial marketplace range.
A brand considering Boots Marketplace should be ready with:
- UK compliance for the category, such as cosmetics, food supplements or baby products, with documentation for claims.
- UK delivery and returns.
- High-quality product content that meets Boots' standards.
- A Mirakl connection, directly or through a multichannel tool.
Why Boots matters for brands
Boots is a trusted name for UK health and beauty shoppers, and its marketplace gives brands access to its online customers and loyalty scheme without a full store listing.
How eBrands looks at Boots
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Boots Marketplace could sit alongside the channels you already use in the UK, we are happy to talk it through.
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