Overview
Boozt is one of the leading online stores for fashion and lifestyle in the Nordics. At boozt.com it sells a curated mix of Nordic and international brands across women's, men's and kids' fashion, sports, beauty and home, and it runs the outlet store Booztlet.com for earlier-season stock. For a brand in fashion, sport, beauty or home that wants to reach Nordic shoppers, Boozt is one of the most important online retail partners.
Who is behind Boozt
Boozt started in 2007 and launched Boozt.com in 2011. The company is listed on Nasdaq Stockholm and is part of the large cap indices in both Stockholm and Copenhagen. In 2025 net revenue was SEK 8,287 million. Kids, Sport, Beauty and Home made up 44% of revenue on Boozt.com, up from 42% the year before, as Boozt grows beyond fashion. In the second quarter of 2025 alone, around 300,000 new customers shopped on Boozt.com and Booztlet.com.
What the shopper sees
Boozt is a multi-brand online department store with a selected range rather than an endless one, and it focuses on fast delivery and customer service. All orders ship from Boozt's own highly automated fulfilment centre in Ängelholm, Sweden. Booztlet.com sells previous-season stock and larger stock lots at outlet prices, so Boozt can clear inventory without discounting on its main store.
How brands can work with Boozt
Boozt is a retailer, not an open marketplace. It selects the brands it carries and works with them as brand partners, holding the stock in its own fulfilment centre and selling it on Boozt.com, with Booztlet.com as the outlet for previous seasons. A brand approaching Boozt should be ready with:
- A brand that fits Boozt's curated, mid-market to premium range and its Nordic customer.
- Seasonal collections and reliable deliveries into Boozt's fulfilment centre in Sweden.
- Strong product content, including good images and accurate size and product data.
- Pricing that works across Nordic currencies and alongside the brand's other retailers.
- Compliance with EU product rules for the category, such as textile labelling, cosmetics rules for beauty, or toy safety for kids.
Why Boozt matters for brands
Nordic shoppers trust Boozt, and its growth in kids, sport, beauty and home means it is no longer only relevant for fashion brands. A listing on Boozt puts a brand next to well-known Nordic and international labels, in front of shoppers who expect fast delivery and good service.
How eBrands looks at Boozt
eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic online retail closely. If you are thinking about the Nordics and want to see how a retailer like Boozt could sit alongside the channels you already use, we are happy to talk it through.
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