Overview
BricoBravo is an Italian online marketplace specialising in DIY, home improvement, garden and outdoor living. It grew from a long-established family hardware business into a pure vertical marketplace, and it reaches a DIY community of more than 500,000 users in Italy. For a brand in tools, garden, outdoor furniture or home improvement, BricoBravo is a focused route to Italian shoppers.
Who is behind BricoBravo
BricoBravo traces its roots to an Italian hardware retailer founded in 1959 and built more than 20 years of e-commerce experience in home, garden and DIY. It launched its marketplace in 2022 and switched to the marketplace model in five months, growing its range from 15,000 to 210,000 products over that period. The marketplace runs on VTEX, with a dedicated SellerHub back office for sellers. BricoBravo also has local stores that work as pick-up points in some areas.
What the shopper sees
BricoBravo's shoppers are Italian consumers working on home, garden and renovation projects, from beginners to experienced hobbyists. Categories include tools and power tools, hardware, garden, outdoor furniture, pools, gazebos and garden sheds, storage, and home and lifestyle products. BricoBravo runs its own shopping events, such as BravoDay.
How selling on BricoBravo works
- Application. Sellers apply through BricoBravo's seller page, and BricoBravo reviews each application before opening an account.
- B2C only. The marketplace sells to consumers and does not support sales to professionals.
- Italy-focused. Content must be in Italian, and the marketplace serves Italian shoppers.
- The seller ships. Sellers ship orders to customers themselves with their own carriers.
- Fees. BricoBravo charges a monthly subscription plus a commission on each sale. Marketplace agency WeSell reports about EUR 39 a month and 13% to 15% commission, depending on category and agreement.
- Integration. Sellers connect through SellerHub or tools such as Lengow, Base.com, Centric Shoppingfeed or Bindcommerce.
Why BricoBravo matters for brands
BricoBravo offers a specialised DIY audience and relatively low competition compared with large general marketplaces. It suits brands with coherent home, garden or tool ranges, stable stock and accurate technical content, including seasonal products.
How eBrands looks at BricoBravo
eBrands works with brands on marketplaces across Europe and North America. If you have a DIY, garden or outdoor brand and want to see how BricoBravo could sit alongside the channels you already use in Italy, we are happy to talk it through.
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