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Overview
Bulletin is a US online wholesale marketplace that connects independent brands with retail buyers in categories such as home, gift, beauty, apparel, jewellery and lifestyle. Since 2022 it has been owned by Emerald Holding, the company behind the NY NOW trade show for gift and home. For an independent consumer brand, Bulletin is a way to find US retail stockists online, linked to one of the best-known wholesale events in the US.
Who is behind Bulletin
Bulletin was founded by Ali Kriegsman and Alana Branston, who started it as a newsletter about independent brands in 2015. It later ran membership-based retail stores and, during the pandemic, became a digital wholesale marketplace. In July 2022 Emerald Holding, which is listed on the New York Stock Exchange, acquired Bulletin. At that point, Bulletin connected more than 3,000 independent brands with more than 26,000 online-only and omnichannel retailers across the US. Both co-founders joined Emerald to lead Bulletin's growth.
How Bulletin works
- Curated brands. Bulletin supports independent brands, such as Piecework Puzzles, Golde, Kitsch and Brightland.
- Retail buyers range from online-only retailers and social shopping apps to boutiques, general stores and museum shops.
- Online and in person. Emerald combines Bulletin with its NY NOW Gift and Home show, so brands can connect with buyers both online all year round and at the event.
What a brand needs
- Wholesale pricing that leaves room for the retailer's margin.
- Strong product photos and brand story to stand out to independent buyers.
- US fulfilment for wholesale orders.
- Reasonable order minimums for small retailers.
Why Bulletin matters for brands
Bulletin's link with NY NOW gives brands a combined online and trade show route to US independent retail, particularly in gift and home.
How eBrands looks at Bulletin
eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you want to see how Bulletin could support your US retail plans, we are happy to talk it through.
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