Overview
BUT is one of France's leading retailers of furniture, home equipment, appliances and electronics, with more than 300 stores across France and a website with more than 6 million unique visitors a month. Its marketplace on but.fr lets selected sellers offer products next to BUT's own range. For a brand in furniture, home, décor or appliances, BUT is a strong route to French households.
Who is behind BUT
BUT is owned by Mobilux, whose shareholders are the Austrian furniture group XXXLutz and the US investment firm CD&R. In 2020 Mobilux also bought Conforama, creating a group with close to 500 stores and around EUR 4.6 billion in combined sales.
The BUT marketplace
BUT's marketplace runs on Mirakl and focuses on home rather than every category. Marketplace sellers can benefit from BUT's omnichannel reach: visibility on but.fr, promotion in BUT's digital communication such as newsletters and sponsored offers, and the potential for cross-traffic with its stores. BUT has also used marketplaces to extend its own reach, for example by selling on Rue du Commerce with fast pick-up in its stores.
How selling on BUT works
- Selected sellers in home-related categories such as furniture, décor, appliances and electronics.
- French content mapped to BUT's categories, with good images and detailed product data.
- French eco-fees for furniture and electrical products, which must be declared with offers.
- Delivery of bulky items, since furniture and appliances often need special delivery and installation options.
- A Mirakl connection, directly or through a multichannel tool.
Why BUT matters for brands
BUT is a well-known name for French shoppers furnishing their homes, with a large store network behind its website. Its marketplace gives home brands a focused French channel next to Amazon.fr and Cdiscount.
How eBrands looks at BUT
eBrands works with brands on marketplaces across Europe and North America. If you have a home or furniture brand and want to see how BUT could sit alongside the channels you already use in France, we are happy to talk it through.
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