Overview
Carrefour is one of the world's largest food retailers and France's best-known hypermarket brand. Besides its stores, it runs the online shop carrefour.fr, which includes a marketplace where third-party sellers offer products alongside Carrefour's own range. For a brand in home, garden, electronics, sports, baby or grocery-adjacent categories, the Carrefour marketplace is a route to French shoppers through a retailer they use every week.
Who is behind Carrefour
Carrefour was founded in France in 1959 and is listed in Paris. In 2025 group sales including VAT were EUR 91.5 billion and net sales EUR 82.1 billion. Its three core countries are France, Spain and Brazil. During 2025 Carrefour sold its Italian business and entered exclusive talks to sell Carrefour Romania, with completion expected in the second half of 2026. In France, Carrefour runs more than 5,600 stores across hypermarkets, supermarkets, convenience stores and cash and carry.
What the shopper sees
Carrefour is a multi-format retailer: hypermarkets, supermarkets, convenience stores and e-commerce. It launched a new loyalty programme, Le Club Carrefour, in January 2025, and online sales have grown quickly, with e-commerce GMV up 19% in the first quarter of 2025. On carrefour.fr, shoppers buy from Carrefour and from marketplace sellers in the same shop.
The Carrefour marketplace
Carrefour launched its marketplace on carrefour.fr in 2020, built on Mirakl. It started with food and opened to non-food products later that year. Today it covers more than 190 product categories, grouped into supermarket, home, garden, electronics, and fashion and sports. The marketplace runs on a hybrid model, with Carrefour's own products and third-party sellers' products sold side by side.
Who can sell on the Carrefour marketplace
Carrefour accepts professional sellers whose products complement its existing range. Sellers apply through the marketplace form on carrefour.fr. A brand considering Carrefour should be ready with:
- A registered professional business, which in France means registration in the trade and companies register (RCS).
- French product content mapped to Carrefour's French category structure.
- Products that fit the marketplace's quality charter and complement Carrefour's own range.
- A Mirakl connection, directly or through a multichannel tool, for offers, stock and orders.
- French eco-fee compliance for categories that require it, such as electrical equipment and furniture.
What it costs
According to integration partners, the Carrefour marketplace has no setup or monthly fee and charges a commission of 7% to 20% per sale, depending on the product category.
Why Carrefour matters for brands
Carrefour gives a brand access to French shoppers who already trust it for their weekly shopping. For a brand already selling on Amazon.fr or Cdiscount, the Carrefour marketplace adds a third French channel with a different, household-focused audience.
How eBrands looks at Carrefour
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about France and want to see how the Carrefour marketplace could sit alongside the channels you already use, we are happy to talk it through.
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