Overview
Cdiscount is one of France's largest e-commerce sites and its leading French-owned marketplace. At cdiscount.com it sells electronics, home, appliances, DIY, garden, toys and much more, with a value-for-money positioning. For a brand that wants to reach French shoppers beyond Amazon, Cdiscount is one of the main marketplaces to consider.
Who is behind Cdiscount
Cdiscount was founded in Bordeaux in 1998 by the Charle brothers and is part of the French retail group Casino. Around Cdiscount the group has built related businesses: Octopia, which provides marketplace technology to other retailers; C-Logistics for e-commerce logistics; and Cdiscount Advertising for retail media. Cdiscount has a key role in Casino's turnaround plan, "Renouveau 2028".
The marketplace is the growth engine
Most of what sells on Cdiscount now comes from third-party sellers. In the third quarter of 2025, marketplace sales grew 5.5% and made up 69% of product GMV, up 1.5 points on the year before. Cdiscount works with around 14,000 marketplace sellers. It has also invested in marketing to win back customers, with new customers up 41% in the third quarter of 2025 after 37% growth in the first half.
How selling on Cdiscount works
Cdiscount is an open marketplace for professional sellers. A brand considering Cdiscount should know the following:
- French only. Cdiscount serves France, and all product content must be in French.
- A shared catalogue. Products are listed against a shared catalogue by EAN, so several sellers can sell the same product and compete on the offer.
- Listing rules. Titles have a 132-character limit, and products need the attributes their category requires.
- French eco-fees. Some categories require eco-contribution fees, such as for electrical equipment or furniture, to be declared with the offer.
- Commission per sale. Cdiscount takes a commission on each sale, which varies by category.
- Fulfilment option. Through C-Logistics, sellers can have Cdiscount store and ship their stock.
- Advertising. Cdiscount Advertising offers sponsored product and display formats on the site.
- Integration. Sellers connect through the Octopia seller API, the seller portal or a multichannel tool.
Already selling elsewhere? How Cdiscount fits in
For a brand already selling on Amazon.fr, Cdiscount adds a second large French marketplace with a different, value-focused audience. The main work is French-language content, French eco-fee compliance and a price position that holds up on a marketplace where shoppers compare offers closely.
How eBrands looks at Cdiscount
eBrands sells on Cdiscount and works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how Cdiscount could sit alongside the channels you already use, we are happy to talk it through.
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