Overview
CDON is one of the leading online marketplaces in the Nordics, serving shoppers in Sweden, Denmark, Finland and Norway. It is a pure marketplace where third-party merchants sell electronics, home, toys, sports, beauty and much more. Together with its sister marketplace Fyndiq, CDON Group reaches almost 2.9 million active customers. For a brand that wants to sell across the Nordics, CDON is one of the main marketplaces to consider.
Who is behind CDON
CDON AB is listed in Stockholm and has run a marketplace model since 2014. In 2023 it acquired Fyndiq, a value-focused marketplace that has used the marketplace model since 2010. In 2025 CDON Group's gross merchandise value (GMV) grew 6% to SEK 1,930 million, with fourth-quarter GMV up 15%. The CDON segment grew 5% for the year, and home electronics was one of its strongest areas. CDON Group had about 2.87 million active customers over the last twelve months.
Growth plans
CDON is investing in retail media, Nordic expansion, brand building and technology, and it has been bringing more large European merchants onto the platform. The two marketplaces complement each other: CDON for brand and quality-focused shopping, Fyndiq for deal seekers.
How selling on CDON works
- One account, four countries. Merchants can sell to Sweden, Denmark, Finland and Norway, with prices in each local currency.
- Commission per sale plus other merchant fees, depending on the category and agreement.
- The merchant fulfils. Merchants ship orders to customers and handle returns.
- Nordic content. Product content is needed in the local languages.
- Integration. Merchants connect through CDON's Merchants API, the merchant portal or a multichannel tool.
- Norway is outside the EU, which affects customs and VAT for Norwegian orders.
Why CDON matters for brands
CDON is a well-known Nordic marketplace, and one integration can reach shoppers in four countries. For a brand already on Amazon.se or its own webshop, CDON adds a Nordic-native channel.
How eBrands looks at CDON
eBrands sells on CDON and, with our home base in Helsinki, follows the Nordic marketplaces closely. If you want to see how CDON could sit alongside the channels you already use, we are happy to talk it through.
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