Overview
Cervera is Sweden's leading retailer of quality products for the kitchen, home and dining table, with around 70 stores across Sweden and online sales in Sweden, Finland and Norway at cervera.se. It sells cookware, kitchen tools, tableware, glassware and interior products from well-known brands. For a kitchen or home brand, Cervera is one of the most important specialist retailers in Sweden.
Who is behind Cervera
Cervera is headquartered in Stockholm and has been owned since June 2021 by Homeco, a Norwegian group that aims to become the Nordics' leading group for quality home products with a focus on kitchen and dining. Homeco also owns the Norwegian chains Kitch'n and Tilbords and the wholesaler Home Brands. In 2025 Cervera's sales grew 11% to about SEK 1.3 billion, with its best result to date, and Homeco's group revenue grew 12% to NOK 3.4 billion.
Stores and online
Cervera combines physical stores with e-commerce. It has developed a smaller, more profitable store format and keeps opening new stores: it planned to open around ten new stores in Sweden in 2026, including Halmstad, Skövde, Kungsbacka, Täby, Helsingborg and Karlskrona. It runs a loyalty programme, Klubb Cervera, and has introduced an AI assistant to help customers online.
How brands can work with Cervera
Cervera is a retailer, not an open marketplace. It buys products from brands and suppliers, partly through the Homeco group. A brand approaching Cervera should be ready with:
- Quality kitchen, dining or home products that fit Cervera's range.
- Swedish product content and packaging, plus Finnish and Norwegian for online sales.
- Compliance with EU rules for food-contact materials and other product requirements.
- Marketing support for campaigns and seasonal peaks such as Christmas and gift-giving.
- Reliable supply for stores and online.
Why Cervera matters for brands
Cervera has a strong position with Swedish shoppers who care about cooking and home, and it is growing both its store network and online sales. Being part of Homeco also gives brands a possible route into Norway.
How eBrands looks at Cervera
eBrands works with brands on marketplaces and retail channels across Europe and North America, and with our home base in Helsinki we follow Nordic retail closely. If you have a kitchen or home brand and want to see how Cervera could sit alongside the channels you already use, we are happy to talk it through.
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