Overview
Chewy is the leading online pet retailer in the United States, selling pet food, treats, supplies, pharmacy and health products to more than 21 million active customers. Most of its sales come from Autoship, its repeat-delivery programme. For a pet brand that wants to grow in the US, Chewy is one of the most important channels.
Who is behind Chewy
Chewy was founded in 2011, is headquartered in Florida and is listed on the New York Stock Exchange. In its 2025 financial year, net sales grew 6.2% to USD 12.6 billion, or 8.3% adjusted for an extra week the year before. It had 21.33 million active customers, up 4%, and net sales per active customer of USD 591. Autoship customers accounted for 83.3% of net sales, up from 79.2%, which makes Chewy's revenue highly recurring.
What the shopper sees
- Autoship, which delivers pet food and supplies on a schedule.
- Chewy+, a paid membership launched in 2025 that drives higher order frequency and app use.
- Chewy Vet Care, Chewy's own veterinary clinics, which are expanding across several US states.
- Pharmacy and health products for pets, plus a strong mobile app.
How brands can work with Chewy
Chewy works with brands as vendors. Chewy buys products and sells them on chewy.com. New products are added through Chewy's vendor onboarding process, which includes a detailed product addition form. A brand approaching Chewy should be ready with:
- Complete, accurate product data for Chewy's product addition form, including category, dimensions, weights and pet-specific attributes.
- Pet product compliance, such as pet food labelling and regulatory requirements in the US.
- US stock and logistics to supply Chewy's fulfilment network.
- Wholesale pricing and marketing support that fit Chewy's model.
- Products suited to repeat purchase, since Autoship drives most sales.
Why Chewy matters for brands
Chewy has a very loyal customer base that buys pet products repeatedly, which makes it a stable and growing channel for pet brands in the US.
How eBrands looks at Chewy
eBrands works with Chewy as a vendor and with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how Chewy could fit your US plans, we are happy to talk it through.
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