Overview
Coolblue is one of the leading retailers of consumer electronics and home appliances in the Netherlands and Belgium, and it is growing fast in Germany. It sells online at coolblue.nl, coolblue.be and coolblue.de, and through its own stores, with its own delivery and installation service. For an electronics, appliance or home tech brand, Coolblue is one of the most important retail partners in the Benelux.
Who is behind Coolblue
Coolblue was founded in Rotterdam by Pieter Zwart and is co-owned by the Dutch investment company HAL. In 2025 its revenue grew 4.2% to almost EUR 2.6 billion, a new record. Coolblue is known for its customer service: in Germany its Net Promoter Score is above 80. It also runs Coolblue Energie, which sells energy contracts, solar panels, charging stations and heat pumps.
Growing in Germany
Germany is Coolblue's fastest-growing market. The company has committed EUR 150 million to open 36 stores and nine delivery depots there. In 2025 it opened three German stores and four depots, doubling the number of depots, and it planned a Berlin store for 2026. Coolblue has found that online sales rise in regions where it has a store, because customers value having a place to go.
What the shopper sees
Coolblue's promise is "anything for a smile": clear product advice, fast delivery by its own drivers, and installation of appliances such as washing machines and TVs. It keeps adding new categories, such as LEGO in 2025.
How brands can work with Coolblue
Coolblue works with brands as a retailer, buying products and selling them online and in stores. A brand approaching Coolblue should be ready with:
- Products in Coolblue's categories, such as electronics, appliances, smart home, energy or toys.
- Detailed product data and specifications, which Coolblue uses for its advice-led product pages.
- Dutch, French and German content for its three countries.
- EU product compliance, for example CE marking, energy labels and WEEE.
- Reliable supply to Coolblue's warehouse in Tilburg.
Why Coolblue matters for brands
Coolblue is one of the most trusted retail brands in the Netherlands and Belgium and is building a strong position in Germany, which makes it a valuable partner for brands that want to grow across those markets.
How eBrands looks at Coolblue
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Coolblue could sit alongside the channels you already use, we are happy to talk it through.
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