Overview
Darty is one of France's leading retailers of home appliances, consumer electronics and kitchens, known for its after-sales service and its "contrat de confiance". It sells through hundreds of stores and online at darty.com, which includes a marketplace where third-party sellers offer products next to Darty's own range. For an electronics, appliance or home brand, Darty is a key route to French shoppers.
Who is behind Darty
Darty belongs to Fnac Darty, the group formed when Fnac bought Darty in 2016. Fnac Darty is listed in Paris and, after buying the Italian electronics retailer Unieuro in 2024, has a European footprint, with stores in France, Belgium, the Iberian Peninsula, Switzerland and Italy. In 2025 the group's revenue was EUR 10.33 billion, up 0.7% on a like-for-like basis. Online sales grew close to 6% and made up 22% of group revenue, with click and collect accounting for close to half of online orders. In January 2026, EP Group, controlled by Daniel Křetínský, launched a takeover offer for Fnac Darty. Darty celebrated 50 years of its "contrat de confiance" service promise in 2024.
Stores, services and the marketplace
Darty combines stores with strong services: delivery, installation, repair and after-sales support, plus Darty Cuisine for fitted kitchens. Fnac Darty has highlighted the momentum of its marketplace activity, including both new and refurbished products, as a growth driver.
How brands can work with Darty
- As a supplier to Darty's stores and website, which buy products from brands.
- As a marketplace seller on darty.com, offering products that complement Darty's own range.
A brand considering Darty should be ready with:
- French product content with detailed technical specifications.
- French eco-fees and compliance for electrical and electronic equipment, such as WEEE contributions and energy labels.
- Fulfilment and after-sales support that match Darty's service reputation, including returns and warranties.
- Competitive pricing in a category where French shoppers compare offers closely.
Why Darty matters for brands
Darty is one of the most trusted names in French electronics and appliances, and the Fnac Darty group's store network and online reach make it a central channel for these categories in France.
How eBrands looks at Darty
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Darty could sit alongside the channels you already use in France, we are happy to talk it through.
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