Overview
Dermstore is a US online retailer specialising in professional-grade and dermatologist-recommended skincare, along with haircare, cosmetics and wellness products. It calls itself the "Skincare Authority" and is part of THG Beauty, alongside Lookfantastic and Cult Beauty. For a skincare or clinical beauty brand, Dermstore is one of the most respected online channels in the United States.
Who is behind Dermstore
Dermstore was founded in 1999 by the dermatologist Craig Kraffert to give US shoppers online access to professional skincare. Target bought it in 2013, and in 2021 the UK group THG acquired it for USD 350 million, describing it as the leading US pure-play online retailer of prestige skincare and specialty beauty brands. Dermstore carries more than 350 brands, including clinical names such as SkinCeuticals, Obagi and EltaMD. THG, which is listed in London, had revenue of GBP 1.71 billion in 2025, and THG Beauty reported a significant improvement in its US performance.
What the shopper sees
Dermstore combines a curated range with expert content, such as advice from dermatologists and skincare guides, to help shoppers choose the right products. It also offers beauty boxes and a loyalty programme.
How brands can work with Dermstore
Dermstore is a curated retailer. It selects the brands it carries and sells them online, with THG's technology and logistics behind it. Through THG Beauty, brands can also access other channels such as Lookfantastic and beauty boxes. A brand approaching Dermstore should be ready with:
- A skincare or beauty brand with credible results, ideally clinical or professional-grade.
- US cosmetics compliance, including FDA labelling and MoCRA requirements, and evidence for any claims.
- Strong educational content, since Dermstore sells through expertise.
- US stock and reliable supply.
Why Dermstore matters for brands
Dermstore reaches US shoppers who actively look for effective, professional skincare and trust its curation. A listing gives a skincare brand credibility with US consumers and other retailers.
How eBrands looks at Dermstore
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Dermstore could fit your US plans, we are happy to talk it through.
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