Overview
DICK'S Sporting Goods is one of the largest sporting goods retailers in the United States, selling sports equipment, apparel, footwear and outdoor gear through its stores and at dickssportinggoods.com. For a sports or outdoor brand, a place on DICK'S shelves and website means reaching American families and athletes across most sports.
Who is behind DICK'S Sporting Goods
DICK'S started in 1948 as a fishing tackle store in Binghamton, New York, and is today the main banner of DICK'S Sporting Goods, Inc., which is listed on the New York Stock Exchange. The group's fiscal 2025 net sales were USD 17.2 billion, including the newly acquired Foot Locker. The DICK'S business itself runs around 890 stores, alongside specialty concepts such as Golf Galaxy.
What the shopper sees
DICK'S covers team sports, fitness, golf, outdoor, hunting and fishing, and athletic apparel and footwear, with a mix of national brands and DICK'S own brands. It has invested in bigger experiential store formats, such as DICK'S House of Sport and DICK'S Field House, where shoppers can try products before buying. Online and in-store shopping are connected, with options such as buying online and picking up in store.
How brands can work with DICK'S
DICK'S is a retailer, not an open marketplace. Brands work with DICK'S as vendors: its buyers choose products for stores and online, and DICK'S buys them wholesale. A brand approaching DICK'S should be ready with:
- A product that fits a clear sport or activity category where DICK'S buyers see demand.
- US stock and logistics able to supply a large store network and online orders.
- Vendor compliance, typically including EDI, labelling and shipping rules, and product liability insurance.
- Marketing support to drive sell-through in stores and online.
- Wholesale pricing that leaves room for retail margin and promotions.
Why DICK'S matters for brands
DICK'S is a leading US destination for sports equipment and apparel. A listing there puts a brand in front of a large, active audience and gives credibility with other US retailers.
How eBrands looks at DICK'S Sporting Goods
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you are thinking about US sports retail and want to see how DICK'S could sit alongside the channels you already use, we are happy to talk it through.
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